Are you a business owner? Have great idea for a startup? Looking for a way to give your company a competitive edge?
Either way, it’s no secret that we here at SurveyMonkey consider ourselves to be a friend to all entrepreneurs. So when JJ Ramberg, host of MSNBC’s Your Business asked us to contribute to her new book, we couldn’t resist.
It’s Your Business: 183 Essential Tips that Will Transform Your Small Business is a collection of practical advice, tips, and insights from entrepreneurs and small business owners–including some surveying wisdom from our main monkey, Dave Goldberg.
We’ve built our business on the belief that anyone can create surveys and getting feedback from customers, employees, and other businesses is vital for success.
Dave’s tip (#121) provides some key advice on how to phrase your survey’s questions in order to gain the most useful answers. He covers why using “agree/disagree” answer options should be avoided; the importance of clarity and word choice in survey design; the danger of leading questions and much more.
To check out more of Dave’s tips on how to write a meaningful survey, as well as other essential insights that will help take your business to the next level, pick up your copy of It’s Your Business today!