Let’s face it—booking travel can be confusing. With ever-increasing numbers of discount travel sites and loyalty programs, it can be overwhelming for even the most seasoned travelers to make right choices for their particular needs.
So what’s a traveler to do? Try Superfly.
Superfly is a next generation travel search platform that aims to personalize travel search for frequent travelers based on loyalty program affiliations. At Superfly, we believe online travel search is shifting from a generic, one-size fits all search to a search that is personalized to fit your travel profile. If you are a frequent traveler, not only will you be able to find what you are looking for more quickly, but you will also gain from ancillary benefits from time to time as travel suppliers compete for your business.
Even for heavy travelers, travel purchase is not a daily activity and we are always looking for creative ways to stay top of mind for our users. One of our primary tools of engagement is Facebook. We have 60+ airline-specific Facebook properties and post relevant content ranging from general travel tips to airline-specific updates. As we experimented with different types of content, we noticed that our Superflyers on these pages love to share their aviation knowledge and engage in friendly competition. We decided to create trivia quizzes and looked to SurveyMonkey to provide an ideal platform.
As a small start-up, we needed a tool that would allow us to quickly create content, distribute to our user base, and analyze the results at a reasonable price. SurveyMonkey exceeded our expectations and provided us with a hassle-free tool that even allows us to include images in our surveys. To share these quizzes with our users, we post them on our Facebook pages and then reveal the results on our blog within a week. To see an example, take our latest survey below and then check out the results.
The trivia quizzes that we create tend to be some of the more popular content that we post—nearly 800 people took our last survey! Not only does this drive engagement with our brand, but it also builds awareness as our users encourage their friends to participate and begin to associate Superfly with travel expertise.
Are you a frequent flyer? Do you have an upcoming trip? Sign-up to Superfly today to manage all of your rewards in one place and find the best flight for you based on your elite statuses.