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iPhone 5 Rumored Features: A SurveyMonkey Audience Wish List

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iPhone 5 Rumored Features: A SurveyMonkey Audience Wish List

Ever since the introduction on the original iPhone back in 2007 we’ve come to expect the mass hysteria that ensues weeks prior to Apple’s announcement of a new iteration of the device. This week is of no exception, with the iPhone 5 announcement expected on Wednesday the anticipation is already at a fever pitch.

Coming from an advertising background, I’ve always been impressed with Apple’s ability to generate unsurpassed excitement for their products. But the design and functionality of the iPhone is only part of the reason Apple has been so successful. What I’ve found more impressive is their ability to market the product to a diverse range of consumers.

Being a former Googler (and loyal Android user) I keep thinking that the iPhone craze has to taper off at some point; but I’ve been proven wrong time and time again–roughly every 12 months for the past 5 years. That being said, this year’s announcement has been preceded with more leaks than ever before. When I ask my friends about upgrading they seem to be less excited to upgrade than in previous years. This got me thinking. Is this year the year that bucks the trend for Apple? Will the iPhone 5 potentially disappoint? Or will consumers and stockholders enjoy another smash hit?

In order to gauge public interest, I ran a short survey using SurveyMonkey Audience. It’s a great way to gain insights from a targeted audience.

Here’s what I learned from the 500 respondents we surveyed:

  • 25% of current iPhone owners are Extremely or Very Likely to upgrade to the iPhone 5 within 6 months of its release (another 21% are Moderately Likely).
  • 10% of all iPhone owners are Extremely or Very Likely to pre-order the phone or wait in line to receive it on the first day of its release.
  • Of Android owners, 9% are Extremely or Very Likely to make the switch to the iPhone 5.



In terms of rumored features, respondents were most excited about the increased screen size (35%). Followed closely by LTE (long term evolution) wireless capability (23%) and increased RAM / faster processor (14%).  Personally speaking, I’m hoping Apple introduces upgraded headphones as a way to help me avoid listening to the tunes of the person sitting next to me on the train or at the gym.  One can dream can’t they?

All in all, Apple looks like they’ve set themselves up for another successful iPhone launch. I’m excited for Wednesday’s announcement, and will be following a number of live blogs that morning  to see what’s actually in store for us all.

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  • Watch iphone 5 launch live here!!
    http://goo.gl/yg7ZN

  • Chris M

    Nice write up, dude! I enjoyed reading it. You always have great insight into tecnology.

    • Great site you have here but I was wanting to know if you knew of any message boards that cover the
      same topics discussed here? I’d really love to be a part of community where I can get opinions from other experienced individuals that share the same interest. If you have any suggestions, please let me know. Cheers!

  • After the initial launch… it left me wondering… “How much weight loss is too much?”

    The first thing I noticed when I picked up the iPhone 5 for the first time, was it’s weight or lack of. I think it now feels rather cheap especially If you have been used to the iPhone 4/4S for last however many years. In my opinion, the iPhone 5 is not Apple’s greatest achievement to date, ios 6 update on the other hand is – minus the new flaud mapping hiccup! I personally think Apple missed a trick not charging every customer a nominal £4.99 fee to upgrade – 100,000,000 million ios downloads to date…easy math!

    Best Regards SBC Telephone Systems

  • This new I phone doesn’t have anything that make me feel excited, is barely the same but whith larger screen. I’ve heard that the new maps aren’t as goog as expected.

    I prefer a Galaxy

  • Hey there! Quick question that’s entirely off topic. Do you know how to make your site mobile friendly? My website looks weird when browsing from my iphone 4. I’m trying to find
    a template or plugin that might be able to resolve this issue.
    If you have any recommendations, please share.
    With thanks!

    • Sheila G

      Hi there! Currently, we don’t have a mobile version of our site available. However, since our surveys are also optimized for most mainstream browsers (Internet Explorer, Safari, Google Chrome, Mozilla Firefox, etc); this means that respondents will have no trouble at all answering surveys on their mobile devices with web browsers.

    • I have started a local business, Brantford iPhone Repairs. We repair damaged iphone screens, backs, speakers, buttons and anything else that may break during use of your iPhone. We will soon be doing mail in repairs so I thought it would be good to spread the word incase you know someone who may find this service useful. Thanks!

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