Ever since the introduction on the original iPhone back in 2007 we’ve come to expect the mass hysteria that ensues weeks prior to Apple’s announcement of a new iteration of the device. This week is of no exception, with the iPhone 5 announcement expected on Wednesday the anticipation is already at a fever pitch.
Coming from an advertising background, I’ve always been impressed with Apple’s ability to generate unsurpassed excitement for their products. But the design and functionality of the iPhone is only part of the reason Apple has been so successful. What I’ve found more impressive is their ability to market the product to a diverse range of consumers.
Being a former Googler (and loyal Android user) I keep thinking that the iPhone craze has to taper off at some point; but I’ve been proven wrong time and time again–roughly every 12 months for the past 5 years. That being said, this year’s announcement has been preceded with more leaks than ever before. When I ask my friends about upgrading they seem to be less excited to upgrade than in previous years. This got me thinking. Is this year the year that bucks the trend for Apple? Will the iPhone 5 potentially disappoint? Or will consumers and stockholders enjoy another smash hit?
In order to gauge public interest, I ran a short survey using SurveyMonkey Audience. It’s a great way to gain insights from a targeted audience.
Here’s what I learned from the 500 respondents we surveyed:
- 25% of current iPhone owners are Extremely or Very Likely to upgrade to the iPhone 5 within 6 months of its release (another 21% are Moderately Likely).
- 10% of all iPhone owners are Extremely or Very Likely to pre-order the phone or wait in line to receive it on the first day of its release.
- Of Android owners, 9% are Extremely or Very Likely to make the switch to the iPhone 5.
In terms of rumored features, respondents were most excited about the increased screen size (35%). Followed closely by LTE (long term evolution) wireless capability (23%) and increased RAM / faster processor (14%). Personally speaking, I’m hoping Apple introduces upgraded headphones as a way to help me avoid listening to the tunes of the person sitting next to me on the train or at the gym. One can dream can’t they?
All in all, Apple looks like they’ve set themselves up for another successful iPhone launch. I’m excited for Wednesday’s announcement, and will be following a number of live blogs that morning to see what’s actually in store for us all.