Here at SurveyMonkey, we like to think of surveys as a conversation. There’s a dialog that occurs between survey creators and takers—providing unique insights and valuable information. So, it makes sense we’re seeing increasing numbers of you starting these “conversations” on your social media channels.
Surveys are a great way to gather quick feedback from your followers or fans on sites like Facebook, Twitter, Google+ and LinkedIn. Surveys can also act as a conversation starter to ignite new ideas or uncover interesting insights about your social community. Here are a few reasons why we think surveys and social media are a perfect fit.
Expanding Your Reach
One of the best parts of social media is, well, the fact that it’s social. Your fans, followers, friends, and contacts are your go-to resource. Whether you use our Facebook App on your company’s fan page, add a Tweet button to survey to help make it go viral, or simply post a link on your LinkedIn page, you have the opportunity to gain a great deal of important information from your most dedicated fans.
These are the people who’ve made the choice to add you as a contact, so make sure to stay engaged with them.
Tracking differences between your social channels
It’s no secret; people behave differently on different social channels. And that makes sense—a company’s Facebook fans may have different motivations and behave differently than those who’ve joined the same company’s profile on LinkedIn. Maybe you’ve suspected that your own brand’s Twitter followers rely on the channel for customer support while your blog readers are looking for insights and updates about your product.
A great way track differences between your social channels is to send the same survey out to each channel using separate survey collectors. Say you have fans on Facebook, followers on Twitter, and readers on your blog and you want to see if there are differences in what type of content they want you to share. You can create one survey to gather input for content ideas using three collectors: a Facebook collector for your fans, a weblink for Twitter, and an embedded survey for your blog. You can then review all your feedback in aggregate, or create a filter by collector and see how your fans, followers and readers differ.
Creating Content and Sharing Results
Finally, and maybe most importantly, don’t forget to share the results you get! Surveys are a great resource for creating original content. And what’s more, your social media community can play a major role in creating that content. Whether you’re conducting a quick pulse poll on a current event (don’t forget to turn on our instant results, so respondents can immediately responses) or simply gathering data about how your followers actually use your social channels, sharing your survey results keeps the conversation going. And that’s a great thing.
Any questions on how you can make your surveys more social? Let us know in the comments section below.
Image courtesy of BigStock Photo.