Here at SurveyMonkey, we’re big on feedback. There’s nothing we love more than hearing opinions, perspectives, and reactions from the public—whether you’re gathering valuable customer feedback for your candy business, conducting your own market research for the new application you’re building, or just getting a pulse on which summer blockbusters the movie-going public is most interested in seeing.
So, keeping that surveying spirit in mind, we’re introducing a new monthly tracker. Using SurveyMonkey Audience, we’ll be surveying over 500 American consumers on a monthly basis with the goal of observing media, leisure, technology and shopping trends over time. What will we be featuring in this monthly tracker? A better question is what won’t we be featuring. Here’s a sample of some of topics we’ll be exploring in the upcoming months.
- Netflix usage
- Online music
- Social networking
- Online video gaming
- Mobile application usage
- Grocery shopping trends
- Casual restaurant dining
- Fast food dining
- Online restaurant reservations and food delivery services
- Amazon shopping trends
- Department store shopping
You can see the full set of responses here, but to whet your appetite for more data, here are some quick facts about a favorite topic of ours—food:
And if they made reservations at those restaurants, an overwhelming 69% of respondents used online reservation service OpenTable to get a table, while a much smaller number (32%) used restaurants’ own websites to score a table at their local eatery.
Be sure to stay tuned as we start comparing monthly trends over time. Until next time…
Interested in running your own SurveyMonkey Audience project? Are there some categories you’d like us to add to our monthly tracker? Let us know in the comments section below.