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Live from the Red Carpet: SurveyMonkey Audience Rates Fashion Trends at the MTV Movie Awards

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Live from the Red Carpet: SurveyMonkey Audience Rates Fashion Trends at the MTV Movie Awards
Elizabeth Banks

Popcorn? Check! Milk duds? Check! Red carpet reviews? Check!

We’re pretty big movie fans here at SurveyMonkey, and given our passion for all things survey-related, we love awards shows even more. So naturally, we were pretty excited about the MTV Movie Awards that aired on Sunday. But since we love including you, dear readers, in our water-cooler chit chat, we decided to get public opinion about the most important part of the show — the red carpet fashion!

Using SurveyMonkey Audience, we polled about 250 women, between the ages of 13 and 40, to gain insight into what motivates them to watch awards shows and gather their opinions about the hottest red carpet trends (as well as not so hot ones!).

When directly asked why they tune in to award shows, our respondents reported watching for same reason we do — to check out the red carpet fashion! Other top reasons included watching to actually find out the winners in each category, and to catch the unexpected moments (think Beyoncé announcing her pregnancy at the 2011 MTV Video Music Awards).

While MTV provided the public with multiple ways to follow the star-studded event online, many of our respondents stuck to watching the traditional pre-show, show, or post-show coverage on TV.

 

While over 40% of respondents don’t  follow red carpet fashions trends, the ones who do again prefer following TV coverage over browsing sites like people.com, eonline.com, or Huffington Post’s Entertainment section. While our respondents didn’t necessarily tweet or vote for their favorite nominees online, they did share their opinions about the red carpet trends of the evening.

Using SurveyMonkey’s image question feature, we channeled that doyenne of fashion criticism, Joan Rivers, and asked our respondents to judge the Best Dressed and Worst Dressed of the night.

While she didn’t win an award, Charlize Theron did win our respondents’ vote for Best Dressed at the 2012 MTV Movie Awards. 50% of respondents opted for Charlize Theron’s pretty red number – a red strapless dress by Lanvin for the event.

And, now, for Worst Dressed, a resounding number of you (more than 60%) did not like Brooke Hogan’s sparkly cutout dress.

We also wanted to know which outfits our respondents were mostly likely to wear themselves and polled our Audience on a handful of trendy looks.

Eva Amurri Martino’s cream, fitted dress (39%), and Victoria Justice’s belted yellow and white ensemble (36%), resonated most with our respondents — with each outfit being endorsed by almost a third of our respondents.

While our respondents told us they picked these looks because they are “casual, classic, and classy,” we learned that they have little to no interest in wearing a jumpsuit.  Only 8% of respondents said they would definitely wear a jumpsuit, and over 60% told us they’d never rock this kind of one-piece.

While only a handful of stars made it onto our red carpet lists, we asked our Audience to tell us which celebrity’s style they liked the most in general. Using our text analysis feature, we surfaced the most commonly occurring answers: Angelina Jolie, Beyoncé, and Jennifer Aniston, and Reese Witherspoon all made the list as your personal style icons.

If you’re interested in seeing this survey’s full set of responses, just click here.

Do you want to unleash your inner fashionista? Whether you want to poll an Audience on the top fashion trends or track favorite celebrity styles, we can help you reach the right respondents with SurveyMonkey Audience. If you have questions or comments, let us know in the comment sections below.

 

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