Filtering Results, by Katie
When you are looking to isolate particular parts of your data, filters can be your best friend. Whether you’re looking to see the responses from a particular group of people, a specific response date, or respondents who answered a certain way, filters do away with all that cumbersome digging.
Analyzing your data is one of the most important parts of your surveying process, so it’s a good idea to think about which aspects of data will be important to you while designing your survey. This will set you up for fast, easy analysis after you’ve received your results.
Will you want to see your managers’ responses separate from your supervisors’? If so, you’ll want to create a survey question that asks about your respondent’s position at the company. This will allow you to use the Filter by Response feature when it comes time to analyze your data to segment out the responses of each.
The Filter by Property feature allows you to filter by date, completed vs. partially completed responses, email address, name, IP address and custom values. When filtering by date, you need to set the parameters to capture the entire chunk of time you’re interested in. So to filter for March 5th, for example, you would filter March 5th-6th.
Need to dive even deeper into your analysis? Custom Filters allow you to create custom criteria filters based on responses. Filtering this way to be a great way to combine or negate particular responses. However, when designing, remember not to get too complex, as they may become so specific that the criteria will come up without a match. Simple is better here!
Designing your survey to be easily understood, comfortably short, and composed of many short pages (as opposed to cramming them all into long one) are excellent strategies to prevent drop-outs or lost responses. If you write your survey with simple, straightforward language and design, your respondents will be able to focus their energy on providing you with thoughtful responses, instead of trying to decipher jargon or navigate the form.
Keep your pages short and sweet. The less scrolling required, the better. Responses are saved and submitted each time a respondent clicks ‘Next’ and ‘Done.’ The more pages you include (the more times your respondents click ‘next’), the more opportunities you’ll have to record their data, even if they don’t complete the survey. On the other hand, if a respondent fills out 90% of a 1-page survey and walks away, you’re left without a single bit of data that has been saved. Furthermore, from a methodological perspective, we advocate having shorter pages to keep respondents focused and engaged.
Additionally, if at all possible, I recommend keeping matrix questions to a minimum. As you may know, if you’ve ever filled out a survey with a litany of matrices, they tend to make the respondent zone out, which will negatively impact your data quality.
Keeping your survey simple and focused will help unburden your respondents so they can do what you’d like them to: provide honest feedback. You’ll benefit in the quality of your data, and also from the increase in stored responses that multiple pages will generate.
Branding your survey can make a big difference. By adding your logo, colors, and fonts, you can increase your brand recognition and add credibility. This connection between your brand, survey, and respondent, can help to motivate the respondent by making them feel their opinions matter and are being collected by a trusted source.
Branding also has the added benefit of exposing the respondent to your brand without expensive advertising.
As a paid SurveyMonkey subscriber, you can include several elements into the design that will reflect your company’s brand and image:
- Add your logo to the header of the survey
- Add images into the body of the survey
- Edit your survey’s theme, colors, and fonts
- Define your custom color palette by using specific hex codes through our color picker
- Make certain sections or words stand out using elements like Bold, Underline, or Italics
- Redirect respondents to your company’s webpage upon completion of the survey
We all want to gather as much information as possible out of our surveys, but it is important to remember that your respondent may not care as much about your survey as you do. In each survey there are some questions that really get to the heart of what you’re asking, and some which are just nice information to have. The answers to the first group of questions can be designed to be mandatory; the answers to the second group should not be.
Our suggestion is not to go overboard in the amount of required answers you are looking for. If a respondent doesn’t answer a required question, he will be jumped back to the first mandatory question he forgot to reply to, instead of being directed to the next page. This may discourage some respondents from continuing on with your survey.
People may choose to skip your survey question for all sorts of reasons. Not everyone will want to share their opinion with you about every question; they may not even have one. While taking a survey that requires you to answer some questions of a sensitive nature, your respondents might opt to abandon your survey instead.
What do you think?
We hope you’ve enjoyed these insider tips from a few members of our awesome Customer Operations team. If you like these and want more, please tell us what other tips you’d like the team to provide in the comments below.