Online Surveys = Ongoing Insights

Online Research Industry Leaders Collaborate at CASRO

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Online Research Industry Leaders Collaborate at CASRO

CASRO conference 2012

The Council of American Survey Research Organizations (CASRO) kicked off last week with their annual Online Research Conference in Las Vegas, Nevada. It was evident that there are great minds in this industry that are doing exciting, innovative research and are making important gains in the research industry.

Both Nallan Suresh and myself presented on the work we’re doing to improve online survey results by verifying the quality of panelists and their responses. It was clear to me that the work we’re doing is complimentary to the work of others in the industry, and is resulting in better panels, surveys, and verification tools. To learn more about what we’re doing at SurveyMonkey, check out these blog posts about the different innovations we’re working on to bring you the best survey results possible.

As CASRO demonstrated, it’s an exciting time in the online research industry. I’m excited to be a part of the industry’s changing landscape.  Thanks to everyone who attended our sessions.  Do let me know if you have any feedback below, and check back in for the latest tools, technologies, and ideas on the subject.

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