Online Surveys = Ongoing Insights

Online Shopping–Why Women Prefer It

Online Shopping–Why Women Prefer It

The little black dress. The perfect pair of jeans. A stylish pair of ballet flats.

For our female readers out there, chances are pretty good that you’ve got these items in your closet. But do you still find yourself browsing online for new duds?

Well, you’re not alone. Using SurveyMonkey Audience, we collected over 250 responses from a general population of women from across the United States, and found that 75% of these women have purchased clothing online – the majority of them at some time within the last 3 months.

For many of the women surveyed, online shopping has actually become preferable to shopping in stores. We uncovered the following factors as reasons why so many women are going online and skipping the mall:

  • It’s easy: 43% of respondents responded that it was simply easier to shop online. And for those of you who’ve braved a mall parking lot during the holiday season, you know this is true!
  • It’s fast: Just over 60% spent less than an hour researching the item before buying.
  • It’s descriptive: for 47% of respondents, the most important element of the site they purchased from was the product detail (images, descriptions, and reviews). The more specific the details, the better.
  • It’s communicative: About 68% already receive emails from the merchant they last bought from or agreed to receive emails when they made their purchase.

And when asked about the last purchase they made, more than 67% felt that they are not at all likely to return their purchase—great news for retailers! Speaking of retailers, we used our text analysis feature to surface the most popular sites where our respondents  like to shop.

So next time you’re thinking about heading to the mall, save yourself some gas money and hop online instead. If you’re anything like our survey respondents, you’ll find exactly what you’re looking for—and probably a few extra goodies as well!

Looking for an Audience to answer your questions? Have more questions about women’s online shopping habits? Let us know in the comments section below!

Tags: ,

  • alizon


  • Women’s are always like shopping and your blog is really providing good information about Online Shopping–Why Women Prefer It. Thanks for sharing this blog.

    • Hanna J

      Thanks for reading it. Have a great day!

  • Great! This blogs is really providing good information. Thanks for sharing good information.

  • Hello

    yes mostly women’s prefer do online shopping because firstly it saves time and secondly they got more choices online as i believe. Anyways thanks for updating this information with us.

    • Hanna J

      Hi, we absolutely agree! Thanks for your comment. If you’re interested in sharing your opinion on these kinds of topics, you should sign up for SurveyMonkey Contribute. $0.50 will be donated to a charity you choose for each survey you take. To learn more:

  • nice information. thank you for sharing. keep sharing

  • I agree to what you have said in here, most women loves to shop online because they can see the new arrival items as well as men loves to do this. I am glad that you shared this blog for the benefits of others.

    DIY Website

    • Sheila G

      Thanks! We’re glad you enjoy reading our blog!

  • Liam

    Great Stuff… Most of the women prefer to shop online because they get what they want while shopping. Better deals, broader selection, easy comparison, more over fast and efficient. Thanks for the share.
    Best Coupon Codes

    • Sheila G

      Thanks Liam!

  • Women likes online shopping because they can have many choices to select a perfect pair.Also can compare the prices of selected products to save money.

  • I will immediately grasp your rss as I can’t to find your email subscription hyperlink or e-newsletter service. Do you have any? Please let me understand in order that I may just subscribe. Thanks.

    • Kayte K

      Hi there, we do have a RSS feed. Click the orange icon button in the upper righthand corner of the page and you’ll be able to sign right up!

  • Good information & appreciable work,

  • very nice information, you provided here. Thanks to share. I think women also like to keep secret their privacy, online shopping is the best way for this, so I like to too. visit fabsdeal for more!!

  • nice article

  • Nowadays shop online is the best and easiest way of shopping specially to women. btw thank you for sharing for this very informative blog. More powers!

  • Viviana A Secas

    with the increase of technology, I would like to know what women think is missing in online fashion retail shops? What service would they think online fashion shops should add to their portals?

    • MFsurveymonkey

      Hi Viviana! That sounds like a great idea for a survey 😉

Inspired? Create your own survey.

Inspired? Create your own survey.

PRO Sign Up Sign Up FREE or Sign in

Write Surveys Like a Pro

Write Surveys Like a Pro

Ever wonder what SurveyMonkey’s really made of?

Ever wonder what SurveyMonkey's really made of?

Read our engineering blog »