Okay, so you probably don’t have the luxury of sourcing your next survey’s respondents from the country of your choice. We get it. But you might still be wondering if you DID have the option, from which country could you expect the highest response rates for your emailed survey? Well, we dug a little into our data and we think we’ve come up with an answer.
What we looked at
- We narrowed our scope down to 20 countries and from there grabbed 100 random surveys for each that were deployed with an email collector.
- In order to minimize the chance of using surveys sent out in mass mailings (and having irregularly low response rates), we limited the “sent” count to between 50 and 1,000 people.
- We threw out any emails that bounced, meaning we only kept those that got through to the recipient’s address.
- We then found the median response rate for each country and combined them to come up with a “global” average.
- Finally, we normalized each country’s response rate to the global average to reach our +/- scale.
What we found
Which country has the most responsive population?
Yes, the great Danes have an impressively high response rate up 23% over the global average. Following in a near two way tie for second are Australia and the Netherlands, respectively. Rounding out the top five are Spain and France, with Canada hot on their trails.
Which country is the least likely to respond?
Citizens in India are 31% less likely to respond to an emailed survey than the rest of the world. Brazil and Germany are tied for 2nd place with a -14% deviation from the global rate. Following close behind (or in front?) is Italy at -13%.
Where does SurveyMonkey’s home country fall in the pack?
A: Close to the middle — the United States is slightly below the global average with a 3% skew downwards.
Here’s a snapshot of the data:
What this means for you
Well, if you’re looking to email a survey to friends in India, maybe consider embedding the survey on your Facebook page instead.
Tags: response rates