Starting a new business is hard work. It takes that perfect combination of innovation and passion, and almost always includes a tight budget. Up-and-coming clothing brand Vintage Futbol is one such company. Founded by a group of devoted soccer fans in April 2010, the team was eager to start production on their line of “futbol”-inspired gear.
However, they knew they needed some important questions answered before they could get started. Vintage Futbol had identified their target market—soccer fans between the ages of 18-30—but needed more information about this group’s purchasing habits and commitment to clothing brands before they could confidently enter an extremely competitive market.
Using SurveyMonkey Audience—a new product that provides customers with hundreds of thousands of potential survey respondents who are ready and willing to provide insights and answers—the Vintage Futbol team got the feedback they needed to launch their first line with confidence, and of course, style.
For more information on how Vintage Futbol used SurveyMonkey Audience to conduct research about their target market quickly and affordably, click here.
To learn more about SurveyMonkey Audience click here.