Online Surveys = Ongoing Insights

How to Make Your Email Smarter

How to Make Your Email Smarter

How many emails do you send every day?  Too many to count?  Well, what if every one of those emails could help you gather insights from customers, prospective clients, or employees–automatically?

We received just such an email from a customer this week, so had to share it.  Roger Courville, author of The Virtual Presenter’s Handbook, and co-founder of consulting firm, 1080 Group, includes survey links as part of his email signature block.  So simple, and yet so smart–we dig that.

Along with his usual coordinates (phone and email) and his social savvy handles (skype, twitter, blog), he includes two survey links that gather, and share, information.  Every “send,” “reply,” and “forward,” has been turned into a way to get that much smarter.

Here’s a screenshot of Roger’s email signature:

Check out his surveys here:

Got a creative way to distribute surveys?  We’d love to hear about it in the comments below.

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  • Jessica

    Well that’s a great idea to include a survey link.

  • This is a clever idea.


  • Ron Stubbs

    This is not only clever but its also creative.

  • it is good to be articulating when using emails.
    thank you.

  • Cathy O’Neal



  • ALI

    it is very good.thanks alot

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