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Page: Introduction
1. Please indicate your affiliation (choose the one that best describes the type of organization you are involved in).
 answered question55
 
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 Response
Percent
Response
Count
Drug or medical device manufacturer/Biotech company (subject to FDA regulations)
16.4%9
Healthcare professional (physician, hospital administrator, etc.)
5.5%3
Pharmaceutical marketing agency or consultant
29.1%16
Pharmaceutical advertising agency or consultant
12.7%7
Other pharma agency or vendor
5.5%3
Academia (professor, student)
5.5%3
General public (consumer, patient)
5.5%3
Medical publisher (peer-reviewed journal, etc.)
1.8%1
Other publisher (trade publication, etc.) 0.0%0
Market research company or consultant
5.5%3
Other (please specify)
 
12.7%7

2. For the following cost cutting measures, please indicate how likely you think this option will be adopted by the industry in the next six month.
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 Highly LikelySomewhat LikelyDon't KnowSomewhat UnlikelyHighly UnlikelyRating
Average
Rating
Count
Significantly reduce the number of sales reps34.5% (19)41.8% (23)0.0% (0)20.0% (11)3.6% (2)2.1655
Significantly reduce marketing personnel13.0% (7)37.0% (20)11.1% (6)33.3% (18)5.6% (3)2.8154
Cut back on DTC advertising spending18.9% (10)43.4% (23)15.1% (8)18.9% (10)3.8% (2)2.4553
Cut back on physician marketing (other than rep count)5.9% (3)13.7% (7)7.8% (4)51.0% (26)21.6% (11)3.6951
Reduce spending on R&D3.8% (2)13.2% (7)9.4% (5)37.7% (20)35.8% (19)3.8953
Cut back on outsourcing to vendors7.4% (4)24.1% (13)9.3% (5)42.6% (23)16.7% (9)3.3754
Merger/acquisition31.5% (17)38.9% (21)20.4% (11)5.6% (3)3.7% (2)2.1154
Other cost reduction tactic19.6% (10)41.2% (21)31.4% (16)3.9% (2)3.9% (2)2.3151

3. If you ranked "other cost reduction tactic" in the above question, please indicate here what that cost tactic is.
 answered question26
 
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29
 Response
Count
 26

4. Please add any additional comments here.
 answered question14
 
skipped question
41
 Response
Count
 14

5. What impact will cost-cutting by the pharmaceutical industry have on your business?
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 Response
Percent
Response
Count
Highly positive impact
14.5%8
Somewhat positve impact
27.3%15
No impact at all
16.4%9
Somewhat negative impact
36.4%20
Highly negative impact
3.6%2
Don't know
1.8%1

6. Please elaborate, if necessary, on your answer to the above question.
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 Response
Count
 16

7. Pharma Marketing Network maintains a list of experts in pharmaceutical marketing, advertising, and sales. We contact experts to interview for articles, recruit speakers for our educational audio conferences, for referrals to reporters or executive recruiters, etc. If you wish to be contacted or listed as an expert on this subject, please provide your contact information below.
 answered question24
 
skipped question
31
 Response
Percent
Response
Count
First Name
 
100.0%24
Last Name
 
100.0%24
Job Title
 
95.8%23
Company
 
87.5%21
E-mail Address
 
95.8%23
Phone Number
 
91.7%22

8. Please provide additional details of your areas of expertise here.
 answered question20
 
skipped question
35
 Response
Count
 20

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