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Page: Introduction
1. Please indicate your affiliation (choose the one that best describes the type of organization you are involved in).
 answered question63
 
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 Response
Percent
Response
Count
Advertising agency
12.7%8
Drug/Biotech/Device company
23.8%15
Marketing agency
15.9%10
PR agency 0.0%0
Market research firm
3.2%2
Academia
3.2%2
Publisher
9.5%6
Consultant
15.9%10
Other (please specify)
 
15.9%10

2. Before reading about the "paid inclusion" on Pharma Marketing Blog, were you aware of the practice?
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 Response
Percent
Response
Count
Yes
79.4%50
No
17.5%11
Maybe
3.2%2

3. Do you believe that "paid inclusion" misleads consumers by confusing natural search results with paid results?
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 Response
Percent
Response
Count
Yes
42.9%27
No
47.6%30
No Opinion
9.5%6

4. Indicate how strongly you agree or disagree with the following statements (click on one answer in EACH row):
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 Strongly AgreeAgreeNeither Agree Nor DisagreeDisagreeStrongly DisagreeRating
Count
Pharma marketers should NOT use paid inclusion under any circumstances6.3% (4)14.3% (9)20.6% (13)39.7% (25)19.0% (12)63
Pharma marketers should use paid inclusion only in certain cases (specify below)11.1% (7)31.7% (20)28.6% (18)12.7% (8)15.9% (10)63
It's appropriate for pharma marketers to use paid inclusion whenever desired12.7% (8)30.2% (19)17.5% (11)19.0% (12)20.6% (13)63

5. Because there are many nuances, your comments here will help explain your choices in the previous questions. Also, you may wish to explain when you believe paid inclusion is appropriate for pharma marketing.
 answered question40
 
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23
 Response
Count
 40

6. Pharma Marketing Network maintains a list of experts in pharmaceutical marketing, advertising, and sales. We contact experts to interview for articles, recruit speakers for our educational audio conferences, for referrals to reporters or executive recruiters, etc. If you wish to be contacted or listed as an expert on this subject, please provide your contact information below.
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43
 Response
Percent
Response
Count
First Name
 
100.0%20
Last Name
 
95.0%19
Job Title
 
85.0%17
Company
 
85.0%17
E-mail Address
 
100.0%20
Phone Number
 
80.0%16

7. Please provide additional details regarding your areas of expertise here.
 answered question19
 
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44
 Response
Count
 19

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