Javascript is required for this site to function, please enable.
Page: Introduction
1. Do you believe that pharmaceutical marketers often overestimate the size of the potential market for drugs? (e.g., by overestimating the number of people with the indication or by redefining the indication so that more people are likely to be included.)
 answered question32
 
skipped question
0
 Response
Percent
Response
Count
Yes
75.0%24
No
25.0%8
No opinion 0.0%0

2. OPTIONAL: Please elaborate on your response above with additional comments here.
 answered question16
 
skipped question
16
 Response
Count
 16

3. Which of the following marketing strategies do you think is appropriate for a drug with a moderate side effect profile (e.g. statins?) You have to choose one, but you can qualify your answer in your explanation afterward.
 answered question32
 
skipped question
0
 Response
Percent
Response
Count
Marketing should focus on the patient segment with the highest benefit to risk ratio
50.0%16
Marketing should focus on the widest possible population, regardless of the benefit/risk ratio as long as more risk awareness is included
50.0%16

4. OPTIONAL: Please elaborate on your response above with additional comments here.
 answered question12
 
skipped question
20
 Response
Count
 12

5. Do you think that "quality revenue" as defined above is a practical goal for pharmaceutical sales? (Please use the comment section to expalin your answer.)
 answered question32
 
skipped question
0
 Response
Percent
Response
Count
Yes
34.4%11
No
34.4%11
Under certain circumstances (defined below)
25.0%8
Don't know
6.3%2

6. Please elaborate, if necessary, on your answer to the above question.
 answered question15
 
skipped question
17
 Response
Count
 15

7. Please indicate your affiliation (choose the one that best describes the type of organization you are involved in).
 answered question32
 
skipped question
0
 Response
Percent
Response
Count
Drug or medical device manufacturer/Biotech company (subject to FDA regulations)
6.3%2
Healthcare professional (physician, hospital administrator, etc.)
3.1%1
Pharmaceutical marketing agency or consultant
31.3%10
Pharmaceutical advertising agency or consultant
6.3%2
Other pharma agency or vendor
6.3%2
Academia (professor, student) 0.0%0
General public (consumer, patient)
3.1%1
Medical publisher (peer-reviewed journal, etc.)
3.1%1
Other publisher (trade publication, etc.)
3.1%1
Market research company or consultant
12.5%4
Other (please specify)
 
25.0%8

8. OPTIONAL: Pharma Marketing Network maintains a list of experts in pharmaceutical marketing, advertising, and sales. We contact experts to interview for articles, recruit speakers for our educational audio conferences, for referrals to reporters or executive recruiters, etc. If you wish to be contacted or listed as an expert on this subject, please provide your contact information below.
 answered question13
 
skipped question
19
 Response
Percent
Response
Count
First Name
 
100.0%13
Last Name
 
92.3%12
Job Title
 
84.6%11
Company
 
69.2%9
E-mail Address
 
92.3%12
Phone Number
 
69.2%9

9. Please provide additional details of your areas of expertise here.
 answered question9
 
skipped question
23
 Response
Count
 9

Find...
Show replies
Hide replies