Star-Bulletin and MidWeek Reader Survey

1. Contact Information
(Please note that contact information is optional, but if it is not filled out,
you will not be entered into our drawing for some great prizes.)

Contact Information (Please note that contact information is optional, but if it is not filled out, you will not be entered into our drawing for some great prizes.) Name (optional)
Zip (optional)
Telephone (optional)
Email (optional)

2. Gender

Gender Male

Female

3. Age

Age 18–27

28–43

44–61

62+

4. In your opinion, what is the “biggest” difference between the Honolulu Star-Bulletin and the Honolulu Advertiser?

In your opinion, what is the “biggest” difference between the Honolulu Star-Bulletin and the Honolulu Advertiser?

5. How often do you read the Star-Bulletin?

How often do you read the Star-Bulletin? Never

Once a week

Couple of times a week

Every day

Only on weekends

Only on Sundays

6. Which day of the week is the most important for reading the Star-Bulletin?

Which day of the week is the most important for reading the Star-Bulletin? Sunday

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

7. Which day of the week is the least important for reading the Star-Bulletin?

Which day of the week is the least important for reading the Star-Bulletin? Sunday

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

8. What time of day do you usually read the Star-Bulletin?

What time of day do you usually read the Star-Bulletin? Early Morning (6am – 8am)

Morning (8am – 11am)

Midday (11am – 1pm)

Afternoon (1pm – 5pm)

Evening (5pm – 9pm)

Late Night (9pm – 2am)

Various times throughout the day

9. If you have read at least one weekday Star-Bulletin in the past 7 days, was it:

If you have read at least one weekday Star-Bulletin in the past 7 days, was it: Delivered to your home

Delivered to your office

Bought as a single copy

Read as a pass-along copy

10. On average, how much time do you spend reading the Star-Bulletin each day that you pick it up?

On average, how much time do you spend reading the Star-Bulletin each day that you pick it up? 1 – 15 min.

15 – 30 min.

30 min – 1 hr

+1hr

11. Which are your favorite sections in the Star-Bulletin?

Which are your favorite sections in the Star-Bulletin? Main News

Hawaii News

Features

Sports

Business

Travel (Sunday)

Kokua (Sunday)

Editorial

Classifieds

12. Which Star-Bulletin columns do you enjoy reading?

Which Star-Bulletin columns do you enjoy reading? June Watanabe (Kokua Line)

Erika Engle (TheBuzz)

Dave Reardon (Further Review)

Betty Shimabukuro (By Request)

Jason Genegabus (In the Mix)

Ben Wood (Wood Craft)

Katherine Nichols (Screen Time)

Richard Borreca (On Politics)

Nadine Kam (The Weekly Eater)

Charles Memminger (Honolulu Lite)

John Berger (On the Scene)

Curt Brandao (Digital Slob)

Mary Adamski (View from the Pew)

Cynthia Oi

13. Do you ever visit www.starbulletin.com and if so how often?

Do you ever visit www.starbulletin.com and if so how often? Never

Once a week

Couple times a week

Every day

Only on Sunday

14. Do you ever visit www.honoluluadvertiser.com and if so how often?

Do you ever visit www.honoluluadvertiser.com and if so how often? Never

Once a week

Couple times a week

Every day

Only on Sunday

15. Do you find the Star-Bulletin easy to read and easy to find the information you are looking for? (Please choose 1–5 on an easy-to-difficult scale)

Do you find the Star-Bulletin easy to read and easy to find the information you are looking for? (Please choose 1–5 on an easy-to-difficult scale) 1 Very Easy

2 Somewhat Easy

3 Sometimes Easy / Sometimes Difficult

4 Somewhat Difficult

5 Very Difficult

16. What do you like “most” about the Star-Bulletin?

What do you like “most” about the Star-Bulletin?

17. What changes would you like to see in the Star-Bulletin?

What changes would you like to see in the Star-Bulletin?

18. What matters most to you about your newspaper?
(Choose no more than three.)

What matters most to you about your newspaper? (Choose no more than three.) Cost

Journalism

Photography

Classifieds

Delivery Time

Columns

Design

19. How interested are you in the following topics?

	Very Interested	Somewhat Interested	Neutral	Not Very Interested	Not Interested At All
News about Oahu	*How interested are you in the following topics? News about Oahu Very Interested	News about Oahu Somewhat Interested	News about Oahu Neutral	News about Oahu Not Very Interested	News about Oahu Not Interested At All
News about neighbor islands	News about neighbor islands Very Interested	News about neighbor islands Somewhat Interested	News about neighbor islands Neutral	News about neighbor islands Not Very Interested	News about neighbor islands Not Interested At All
National and world news	National and world news Very Interested	National and world news Somewhat Interested	National and world news Neutral	National and world news Not Very Interested	National and world news Not Interested At All
Education and the local schools	Education and the local schools Very Interested	Education and the local schools Somewhat Interested	Education and the local schools Neutral	Education and the local schools Not Very Interested	Education and the local schools Not Interested At All
Local crime	Local crime Very Interested	Local crime Somewhat Interested	Local crime Neutral	Local crime Not Very Interested	Local crime Not Interested At All
Personal finance and investment advice	Personal finance and investment advice Very Interested	Personal finance and investment advice Somewhat Interested	Personal finance and investment advice Neutral	Personal finance and investment advice Not Very Interested	Personal finance and investment advice Not Interested At All
News about local companies	News about local companies Very Interested	News about local companies Somewhat Interested	News about local companies Neutral	News about local companies Not Very Interested	News about local companies Not Interested At All
Environmental issues	Environmental issues Very Interested	Environmental issues Somewhat Interested	Environmental issues Neutral	Environmental issues Not Very Interested	Environmental issues Not Interested At All
Health and fitness	Health and fitness Very Interested	Health and fitness Somewhat Interested	Health and fitness Neutral	Health and fitness Not Very Interested	Health and fitness Not Interested At All
Fashion	Fashion Very Interested	Fashion Somewhat Interested	Fashion Neutral	Fashion Not Very Interested	Fashion Not Interested At All
Religion and spirituality	Religion and spirituality Very Interested	Religion and spirituality Somewhat Interested	Religion and spirituality Neutral	Religion and spirituality Not Very Interested	Religion and spirituality Not Interested At All
Places to go and things to do on Oahu	Places to go and things to do on Oahu Very Interested	Places to go and things to do on Oahu Somewhat Interested	Places to go and things to do on Oahu Neutral	Places to go and things to do on Oahu Not Very Interested	Places to go and things to do on Oahu Not Interested At All
Science and Technology	Science and Technology Very Interested	Science and Technology Somewhat Interested	Science and Technology Neutral	Science and Technology Not Very Interested	Science and Technology Not Interested At All
Weather	Weather Very Interested	Weather Somewhat Interested	Weather Neutral	Weather Not Very Interested	Weather Not Interested At All
Local politics	Local politics Very Interested	Local politics Somewhat Interested	Local politics Neutral	Local politics Not Very Interested	Local politics Not Interested At All
University of Hawaii sports	University of Hawaii sports Very Interested	University of Hawaii sports Somewhat Interested	University of Hawaii sports Neutral	University of Hawaii sports Not Very Interested	University of Hawaii sports Not Interested At All
Major college sports other than Hawaii	Major college sports other than Hawaii Very Interested	Major college sports other than Hawaii Somewhat Interested	Major college sports other than Hawaii Neutral	Major college sports other than Hawaii Not Very Interested	Major college sports other than Hawaii Not Interested At All
Local prep sports	Local prep sports Very Interested	Local prep sports Somewhat Interested	Local prep sports Neutral	Local prep sports Not Very Interested	Local prep sports Not Interested At All
Pro football	Pro football Very Interested	Pro football Somewhat Interested	Pro football Neutral	Pro football Not Very Interested	Pro football Not Interested At All
Pro basketball	Pro basketball Very Interested	Pro basketball Somewhat Interested	Pro basketball Neutral	Pro basketball Not Very Interested	Pro basketball Not Interested At All
Pro baseball	Pro baseball Very Interested	Pro baseball Somewhat Interested	Pro baseball Neutral	Pro baseball Not Very Interested	Pro baseball Not Interested At All

20. Please rate the following statements:
The Star-Bulletin:

	Strongly Agree	Somewhat Agree	Neutral	Somewhat Disagree	Strongly Disagree
Is Lively	*Please rate the following statements: The Star-Bulletin: Is Lively Strongly Agree	Is Lively Somewhat Agree	Is Lively Neutral	Is Lively Somewhat Disagree	Is Lively Strongly Disagree
Carries the important local stories	Carries the important local stories Strongly Agree	Carries the important local stories Somewhat Agree	Carries the important local stories Neutral	Carries the important local stories Somewhat Disagree	Carries the important local stories Strongly Disagree
Has lots of interesting articles	Has lots of interesting articles Strongly Agree	Has lots of interesting articles Somewhat Agree	Has lots of interesting articles Neutral	Has lots of interesting articles Somewhat Disagree	Has lots of interesting articles Strongly Disagree
Has a good understanding of the issues concerning your community	Has a good understanding of the issues concerning your community Strongly Agree	Has a good understanding of the issues concerning your community Somewhat Agree	Has a good understanding of the issues concerning your community Neutral	Has a good understanding of the issues concerning your community Somewhat Disagree	Has a good understanding of the issues concerning your community Strongly Disagree
Is getting better as a local paper	Is getting better as a local paper Strongly Agree	Is getting better as a local paper Somewhat Agree	Is getting better as a local paper Neutral	Is getting better as a local paper Somewhat Disagree	Is getting better as a local paper Strongly Disagree
Helps you understand how news events can affect you and your family	Helps you understand how news events can affect you and your family Strongly Agree	Helps you understand how news events can affect you and your family Somewhat Agree	Helps you understand how news events can affect you and your family Neutral	Helps you understand how news events can affect you and your family Somewhat Disagree	Helps you understand how news events can affect you and your family Strongly Disagree
Offers as much “news you can use” as you would like	Offers as much “news you can use” as you would like Strongly Agree	Offers as much “news you can use” as you would like Somewhat Agree	Offers as much “news you can use” as you would like Neutral	Offers as much “news you can use” as you would like Somewhat Disagree	Offers as much “news you can use” as you would like Strongly Disagree
Has clear and interesting headlines	Has clear and interesting headlines Strongly Agree	Has clear and interesting headlines Somewhat Agree	Has clear and interesting headlines Neutral	Has clear and interesting headlines Somewhat Disagree	Has clear and interesting headlines Strongly Disagree

21. Do you read MidWeek?

Do you read MidWeek? Yes

22. What do you like most about MidWeek?

What do you like most about MidWeek?

23. What changes would you like to see in MidWeek?

What changes would you like to see in MidWeek?

24. Any final comments about either The Honolulu Star-Bulletin or MidWeek?

Any final comments about either The Honolulu Star-Bulletin or MidWeek?

Mahalo for taking the time to participate in this survey. We appreciate your responses, as they will help us better serve the needs of our readers. As a thank you, your name will be entered into a drawing for a chance to win some great prizes. (To qualify for the drawing, you must include your name and contact information at the beginning of the survey.)

Warmest Aloha,
Star-Bulletin – Hawaii’s Most Honored Daily Newspaper
MidWeek – Hawaii’s Most-Read Publication

Star-Bulletin and MidWeek Reader Survey

1. Contact Information (Please note that contact information is optional, but if it is not filled out, you will not be entered into our drawing for some great prizes.)

2. Gender

3. Age

4. In your opinion, what is the “biggest” difference between the Honolulu Star-Bulletin and the Honolulu Advertiser?

5. How often do you read the Star-Bulletin?

6. Which day of the week is the most important for reading the Star-Bulletin?

7. Which day of the week is the least important for reading the Star-Bulletin?

8. What time of day do you usually read the Star-Bulletin?

9. If you have read at least one weekday Star-Bulletin in the past 7 days, was it:

10. On average, how much time do you spend reading the Star-Bulletin each day that you pick it up?

11. Which are your favorite sections in the Star-Bulletin?

12. Which Star-Bulletin columns do you enjoy reading?

13. Do you ever visit www.starbulletin.com and if so how often?

14. Do you ever visit www.honoluluadvertiser.com and if so how often?

15. Do you find the Star-Bulletin easy to read and easy to find the information you are looking for? (Please choose 1–5 on an easy-to-difficult scale)

16. What do you like “most” about the Star-Bulletin?

17. What changes would you like to see in the Star-Bulletin?

18. What matters most to you about your newspaper?(Choose no more than three.)

19. How interested are you in the following topics?

20. Please rate the following statements:The Star-Bulletin:

21. Do you read MidWeek?

22. What do you like most about MidWeek?

23. What changes would you like to see in MidWeek?

24. Any final comments about either The Honolulu Star-Bulletin or MidWeek?

1. Contact Information
(Please note that contact information is optional, but if it is not filled out,
you will not be entered into our drawing for some great prizes.)

18. What matters most to you about your newspaper?
(Choose no more than three.)

20. Please rate the following statements:
The Star-Bulletin: