Survey Results

Page: Default Section

1. What are you doing now that Cash for Clunkers has lowered your inventory?
	answered question		167
	skipped question		0
		Response Percent	Response Count
Going to auction and buying used vehicles		45.5%	76
Acquiring vehicles from dealers going out of business		9.0%	15
Taking orders on inventory		41.3%	69
Switching buyers to vehicles that are in stock		61.1%	102
Other (please specify) [ShowReplies]		17.4%	29

2. Which of the following Internet marketing activities generates the highest volume of your NEW car online leads?
	answered question		167
	skipped question		0
		Response Percent	Response Count
Organic Search (natural dealership website traffic)		47.3%	79
Pay Per Click (Search Engine paid when your ad is clicked)		12.6%	21
OEM websites		26.9%	45
Third Party Websites (like Edmunds.com, kbb.com, etc.)		52.7%	88
Social Networking sites		2.4%	4
Other (please specify) [ShowReplies]		6.6%	11

3. Which of the following Internet marketing activities generates the highest volume of your USED car online leads?
	answered question		164
	skipped question		3
		Response Percent	Response Count
Organic Search (natural dealership website traffic)		40.9%	67
Pay Per Click (Search Engine paid when your ad is clicked)		7.9%	13
OEM websites		10.4%	17
Third Party Websites (like Edmunds.com, kbb.com, etc.)		62.2%	102
Social Networking sites		3.0%	5
Other (please specify) [ShowReplies]		7.9%	13

4. Which of the following Internet marketing activities results in NEW vehicle leads with the highest closing ratios?
	answered question		167
	skipped question		0
		Response Percent	Response Count
Organic Search (natural dealership website traffic)		61.7%	103
Pay Per Click (Search Engine paid when your ad is clicked)		4.8%	8
OEM websites		31.7%	53
Third Party Websites (like Edmunds.com, kbb.com, etc.)		22.8%	38
Social Networking sites		2.4%	4
Other (please specify) [ShowReplies]		9.0%	15

5. Which of the following Internet marketing activities result in USED vehicle leads with the highest closing ratios?
	answered question		167
	skipped question		0
		Response Percent	Response Count
Organic Search (natural dealership website traffic)		50.9%	85
Pay Per Click (Search Engine paid when your ad is clicked)		6.6%	11
OEM websites		11.4%	19
Third Party Websites (like Edmunds.com, kbb.com, etc.)		48.5%	81
Social Networking sites		2.4%	4
Other (please specify) [ShowReplies]		8.4%	14

6. What percentage of your total NEW car sales are generated from the Internet?
	answered question		167
	skipped question		0
		Response Percent	Response Count
10%		13.8%	23
20%		16.2%	27
30%		34.7%	58
40%		16.2%	27
50%		10.2%	17
60%		6.0%	10
70%		3.6%	6
80%		1.2%	2
90%		0.6%	1
100%		0.0%	0

7. What percentage of your total USED car sales are generated from the Internet?
	answered question		167
	skipped question		0
		Response Percent	Response Count
10%		18.6%	31
20%		18.6%	31
30%		23.4%	39
40%		13.8%	23
50%		9.0%	15
60%		7.8%	13
70%		5.4%	9
80%		3.0%	5
90%		1.2%	2
100%		0.0%	0

8. Are you providing NEW CAR INVENTORY (not used car inventory) to third party automotive websites?
	answered question		167
	skipped question		0
		Response Percent	Response Count
Yes		83.2%	139
No		16.8%	28
Comments [ShowReplies]			4

9. Regarding NEW CAR sales,which of the following marketing activities is most important?
	answered question		167
	skipped question		0
		Response Percent	Response Count
TV		19.8%	33
Radio		13.2%	22
Magazines/Newspaper		12.0%	20
Internet		85.0%	142
Direct Mail		12.6%	21
Public Relations		10.2%	17
Other (please specify) [ShowReplies]		4.8%	8

10. Regarding USED CAR sales, which of the following marketing activities is most important?
	answered question		167
	skipped question		0
		Response Percent	Response Count
TV		7.8%	13
Radio		4.8%	8
Magazines/Newspaper		24.0%	40
Internet		88.6%	148
Direct Mail		6.6%	11
Public Relations		7.2%	12
Other (please specify) [ShowReplies]		3.0%	5

11. What is your job title?
	answered question		165
	skipped question		2
		Response Percent	Response Count
Owner		1.2%	2
General Manager		15.2%	25
Sales Manager		16.4%	27
Internet Manager		49.7%	82
BDC Manager		10.9%	18
Marketing Manager		7.3%	12
Other (please specify) [ShowReplies]		12.7%	21

12. What state is your store located in?
	answered question		167
	skipped question		0
		Response Percent	Response Count
State: [ShowReplies]		100.0%	167