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1. If you were running a startup about gadgets, and you've raised $250k in seed money, which option below would you choose below?
answered question
258
skipped question
0
Response
Percent
Response
Count
Gadgets.com for $175,000
12.0%
31
GDGT.com for $8.95
39.5%
102
gadgetgirl.com for $1,000
5.8%
15
engadget.com for $5,000
23.3%
60
Gadget.net for $14,000
3.1%
8
Gadget.co for $2,000
10.1%
26
Gadget.us for $750
6.2%
16
Explain which one you selected and why
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193
2. Which is the best name?
answered question
258
skipped question
0
Response
Percent
Response
Count
Coupon.com
19.0%
49
Coupons.com
31.8%
82
Groupon.com
31.8%
82
Savings.com
14.0%
36
CouponMom.com
3.5%
9
Why?
[ShowReplies]
192
3. How important is each factor in naming your company?
answered question
258
skipped question
0
Critical
Important
Not very important
Insignificant
Rating
Average
Response
Count
Having the .com domain
43.8% (113)
47.7% (123)
7.4% (19)
1.2% (3)
1.66
258
Being able to spell the name easily after hearing it
68.6% (177)
26.7% (69)
4.7% (12)
0.0% (0)
1.36
258
Being eight characters or under
16.3% (42)
46.1% (119)
34.9% (90)
2.7% (7)
2.24
258
Being literal (i.e. diapers.com, coupons.com)
5.0% (13)
35.7% (92)
50.0% (129)
9.3% (24)
2.64
258
Being unique (i.e. Google, Yahoo, Bing)
24.1% (62)
51.4% (132)
21.4% (55)
3.1% (8)
2.04
257
Other (please specify)
[ShowReplies]
47
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