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1. If you were running a startup about gadgets, and you've raised $250k in seed money, which option below would you choose below?
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 Response
Percent
Response
Count
Gadgets.com for $175,000
12.0%31
GDGT.com for $8.95
39.5%102
gadgetgirl.com for $1,000
5.8%15
engadget.com for $5,000
23.3%60
Gadget.net for $14,000
3.1%8
Gadget.co for $2,000
10.1%26
Gadget.us for $750
6.2%16
Explain which one you selected and why
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2. Which is the best name?
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 Response
Percent
Response
Count
Coupon.com
19.0%49
Coupons.com
31.8%82
Groupon.com
31.8%82
Savings.com
14.0%36
CouponMom.com
3.5%9
Why?
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192

3. How important is each factor in naming your company?
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 CriticalImportantNot very importantInsignificant Rating
Average
Response
Count
Having the .com domain43.8% (113)47.7% (123)7.4% (19)1.2% (3)1.66258
Being able to spell the name easily after hearing it68.6% (177)26.7% (69)4.7% (12)0.0% (0)1.36258
Being eight characters or under16.3% (42)46.1% (119)34.9% (90)2.7% (7)2.24258
Being literal (i.e. diapers.com, coupons.com)5.0% (13)35.7% (92)50.0% (129)9.3% (24)2.64258
Being unique (i.e. Google, Yahoo, Bing)24.1% (62)51.4% (132)21.4% (55)3.1% (8)2.04257
Other (please specify)
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47

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