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1. What is the #1 factor you use when hiring a Lead Provider?
 answered question145
 
skipped question
1
 Response
Percent		Response
Count
Price of Leads
11.0%16
Close Rate of Leads
51.0%74
Cost Per Sale of Leads
11.7%17
Volume of Leads
3.4%5
Lead return policy
0.7%1
Sources of leads
10.3%15
Industry Reputation of Lead Provider
6.2%9
Local Representative
1.4%2
Other (please specify)
[ShowReplies]
4.1%6

2. What is the #2 factor you use when hiring a Lead Provider?
 answered question146
 
skipped question
0
 Response
Percent		Response
Count
Price of Leads
34.9%51
Close Rate of Leads
17.8%26
Cost Per Sale of Leads
13.7%20
Volume of Leads
6.8%10
Lead return policy
6.8%10
Sources of leads
10.3%15
Industry Reputation of Lead Provider
3.4%5
Local Representative
1.4%2
Other (please specify)
[ShowReplies]
4.8%7

3. Does your dealership send service marketing to the new and used car leads that you purchase?
 answered question145
 
skipped question
1
 Response
Percent		Response
Count
Yes
47.6%69
No
37.9%55
I don’t know
14.5%21

4. What is your dealership’s biggest challenge with closing new or used car leads?
 answered question146
 
skipped question
0
 Response
Percent		Response
Count
Too many leads 0.0%0
 Consumer not in market
10.3%15
 Lead information incorrect
17.1%25
 Not enough leads
1.4%2
 No consumer response
48.6%71
 Consumer expectations
12.3%18
 Dealership process
2.7%4
Other (please specify)
[ShowReplies]
7.5%11

5. Does your store have a Facebook page?
 answered question143
 
skipped question
3
 Response
Percent		Response
Count
Yes
77.6%111
 No
19.6%28
 I don’t know
2.8%4

6. Does your store have a twitter account
 answered question145
 
skipped question
1
 Response
Percent		Response
Count
Yes
53.8%78
 No
42.1%61
 I don’t know
4.1%6

7. Which online dealership communities does your store participate in?
 answered question145
 
skipped question
1
 Response
Percent		Response
Count
 ADM
8.3%12
 DrivingSales
11.7%17
 Dealer Refresh
8.3%12
 Kainautomotive.com Idea Exchange
8.3%12
 Selling Iron 0.0%0
 We do not participate
53.8%78
 I don’t know
23.4%34
Other (please specify)
[ShowReplies]
0.7%1

8. Does being listed on numerous third party websites when consumers are looking for a price quote from local dealers add value to a dealer’s brand?
 answered question145
 
skipped question
1
 Response
Percent		Response
Count
 Yes
71.7%104
 No
15.9%23
 I don’t know
12.4%18

9. How would you rate your dealership’s use of digital marketing (Search Engine Marketing, Dealer Website, 3rd party leads, online inventory, online advertising, social media)?
 answered question146
 
skipped question
0
 Response
Percent		Response
Count
Leading the pack
55.5%81
 Getting started
34.9%51
 Not there yet
7.5%11
 I don’t know
2.1%3

10. Is the purchase of new and used car leads in your dealership done by the same person or different individuals?
 answered question145
 
skipped question
1
 Response
Percent		Response
Count
Different individuals buy new and used cars leads
17.9%26
 Same person is responsible for new and used car leads
80.7%117
 I don’t know
1.4%2

11. What major technology purchases is your dealer looking into within the next 6-12 months? (select whichever answers apply)
 answered question144
 
skipped question
2
 Response
Percent		Response
Count
 CRM – Customer Management System
13.9%20
 DMS - Dealer Management System
8.3%12
 Service System
2.8%4
 Desking system
6.3%9
 F&I system
2.1%3
 Inventory Management System
3.5%5
 Marketing Systems
6.9%10
 None
55.6%80
 I don’t know
16.0%23
Other (please specify)
[ShowReplies]
4.2%6

12. Would your dealership participate in an online reverse auction system where dealers compete for a single consumer’s business based on price?
 answered question145
 
skipped question
1
 Response
Percent		Response
Count
 Yes
18.6%27
 No
49.0%71
 I don’t know
32.4%47

13. Does your dealership have a separate internet department?
 answered question146
 
skipped question
0
 Response
Percent		Response
Count
 Yes – active separate internet department
87.0%127
 No – everyone handles internet leads
12.3%18
 No – we don’t buy internet leads 0.0%0
 I don’t know
0.7%1

14. Would you pay more for leads separated by category such as research site leads, portal leads and “Get A Quote” leads?
 answered question145
 
skipped question
1
 Response
Percent		Response
Count
 Yes
13.1%19
 No
57.9%84
 I don’t know
29.0%42

15. What monthly value do services that post and manage your inventory listings and generate leads from classified sites (Craigslist, Kijiji, etc.) have?
 answered question145
 
skipped question
1
 Response
Percent		Response
Count
 More than $500/mo.
17.9%26
 Between $4-500/mo.
5.5%8
 Between $3-400/mo.
18.6%27
 I don’t know
35.9%52
 Has no value
22.1%32

16. If there was a service available that contacted your leads and set phone appointments for you would you be interested in trying this service?
 answered question146
 
skipped question
0
 Response
Percent		Response
Count
Yes
21.2%31
 No
57.5%84
 I don’t know
21.2%31

17. What is your job title?
 answered question146
 
skipped question
0
 Response
Percent		Response
Count
Owner
1.4%2
General Manager
9.6%14
Sales Manager
10.3%15
Internet Manager
50.0%73
BDC Manager
11.0%16
Marketing Manager
2.1%3
Other (please specify)
[ShowReplies]
15.8%23

18. Please provide the following contact information so we can contact you in the event that your name is drawn for the $200 cash prize.
 answered question140
 
skipped question
6
 Response
Percent		Response
Count
Name:
[ShowReplies]
100.0%140
Company:
[ShowReplies]
99.3%139
Address:
[ShowReplies]
97.9%137
Address 2:
[ShowReplies]
2.1%3
City/Town:
[ShowReplies]
100.0%140
State:
[ShowReplies]
100.0%140
ZIP:
[ShowReplies]
98.6%138
Country:
[ShowReplies]
88.6%124
Email Address:
[ShowReplies]
99.3%139
Phone Number:
[ShowReplies]
100.0%140

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