Survey Results

Page: TOOLS OF THE TRADE Reader Survey

1. How often do you visit TOOLS OF THE TRADE Online?
	answered question		49
	skipped question		3
		Response Percent	Response Count
Daily		2.0%	1
Several times a week		18.4%	9
Weekly		20.4%	10
Several times a month		22.4%	11
Monthly		24.5%	12
Less frequently than monthly		12.2%	6

2. What type of business are you in?
	answered question		51
	skipped question		1
		Response Percent	Response Count
Consumer		3.9%	2
Builder		13.7%	7
Specialty contractor		17.6%	9
Remodeler		27.5%	14
Architect		13.7%	7
Dealer/distributor		9.8%	5
Product Manufacturer		7.8%	4
Other (please specify) [ShowReplies]		5.9%	3

3. How frequently do you read or look through TOOLS OF THE TRADE magazine?
	answered question		49
	skipped question		3
		Response Percent	Response Count
Every issue		38.8%	19
3 of 4 issues		8.2%	4
2 of 4 issues		18.4%	9
1 of 4 issues		26.5%	13
Don’t read at all		8.2%	4

4. In the past 12 months, how has the frequency at which you read TOOLS OF THE TRADE Magazine (in print) changed?
	answered question		50
	skipped question		2
		Response Percent	Response Count
I now read the magazine more often.		8.0%	4
I read the magazine the same number of times as last year.		88.0%	44
I now read the magazine less often.		4.0%	2

5. How frequently do you read TOOLS OF THE TRADE magazine articles on this Web site?
	answered question		49
	skipped question		3
		Response Percent	Response Count
More than once a day		0.0%	0
Daily		6.1%	3
Weekly		28.6%	14
Several times per month		20.4%	10
Monthly		32.7%	16
Never / I have never read TOOLS OF THE TRADE magazine articles on the Web site.		12.2%	6

6. In the past 12 months, how has the amount of time you spend reading and researching articles on TOOLS OF THE TRADE Online changed?
	answered question		48
	skipped question		4
		Response Percent	Response Count
I now spend more time reading/researching articles on this Web site than the previous 12 months.		8.3%	4
I spend about the same amount of time reading/researching articles on this Web site versus the previous 12 months.		58.3%	28
I now spend less time reading/researching articles on this Web site than previous 12 months.		25.0%	12
If less time, why? [ShowReplies]		8.3%	4

7. Are you aware that TOOLS OF THE TRADE Online posts breaking news throughout the day and has additional features and information not found in the magazine?
	answered question		47
	skipped question		5
		Response Percent	Response Count
Yes		44.7%	21
No		55.3%	26

8. Do you receive the electronic e-mail newsletter associated with this TOOLS OF THE TRADE Online?
	answered question		47
	skipped question		5
		Response Percent	Response Count
Yes		59.6%	28
No		40.4%	19

9. If so, how often do you read the TOOLS OF THE TRADE newsletter?
	answered question		47
	skipped question		5
		Response Percent	Response Count
Every issue		21.3%	10
3 of 4 issues		17.0%	8
2 of 4 issues		19.1%	9
1 of 4 issues		25.5%	12
Don't read it		17.0%	8

10. Where do you receive electronic e-mail newsletter associated with TOOLS OF THE TRADE Online?
	answered question		44
	skipped question		8
		Response Percent	Response Count
Desktop/laptop at work		4.5%	2
Desktop/laptop at home		95.5%	42
Hand-held computing device (like Blackberry, Palm or Pocket PC)		0.0%	0

11. What improvements in our e-mail newsletters would you like to see?
	answered question	27
	skipped question	25
		Response Count
[ShowReplies]		27

12. Where do you typically FIRST read news from this magazine? (Pick one)
	answered question		46
	skipped question		6
		Response Percent	Response Count
At the Web site		10.9%	5
In electronic newsletters		60.9%	28
In the print magazine		28.3%	13

13. Do you use information on TOOLS OF THE TRADE Online when making purchasing recommendations and/or purchasing decisions?
	answered question		48
	skipped question		4
		Response Percent	Response Count
Yes		66.7%	32
No		33.3%	16

14. Which of the following do you read or view on the Internet for news and information relevant to your job? Please check all that apply.
	answered question		22
	skipped question		30
		Response Percent	Response Count
News		50.0%	11
Blogs		9.1%	2
RSS feeds		4.5%	1
Case Studies		9.1%	2
Webcasts (video with audio)		13.6%	3
Web seminars (Powerpoint with audio)		13.6%	3
Web forums (text only)		9.1%	2
White Papers		13.6%	3
Events Notices		4.5%	1
Product Reviews		72.7%	16
Buyers' Guides		54.5%	12
Product Specifications		63.6%	14
Product Pricing		54.5%	12
Company Web Sites		54.5%	12

15. What do you look for on THIS Web site? Please check all that apply.
	answered question		16
	skipped question		36
		Response Percent	Response Count
News		75.0%	12
Blogs		12.5%	2
RSS feeds		6.3%	1
Case Studies		37.5%	6
Webcasts (video with audio)		18.8%	3
Web seminars (Powerpoint with audio)		6.3%	1
Web forums (text only)		12.5%	2
White Papers		18.8%	3
Events Notices		25.0%	4
Product Reviews		87.5%	14
Buyers' Guides		81.3%	13
Product Specifications		81.3%	13
Links to Relevant Sites		81.3%	13
Past Issues/article archives		50.0%	8
Project Gallery		25.0%	4
Job Search		12.5%	2
House Plans		25.0%	4
Contact Information		25.0%	4
Other (please specify) [ShowReplies]		12.5%	2

16. How often do you like to get industry news by e-mail?
	answered question		46
	skipped question		6
		Response Percent	Response Count
Daily		4.3%	2
2 or 3 times a week		28.3%	13
Weekly		60.9%	28
Never		6.5%	3

17. What would you like to see added to TOOLS OF THE TRADE Online?
	answered question		40
	skipped question		12
		Response Percent	Response Count
Source documents/white papers		2.5%	1
News-related audio or video clips		10.0%	4
Blogs		5.0%	2
Live forum/chats with industry experts and newsmakers		20.0%	8
Webinars		17.5%	7
Original news articles		2.5%	1
Market Data and Research		17.5%	7
Business Forms		20.0%	8
Other (please specify) [ShowReplies]		5.0%	2

18. What is your favorite part or parts of TOOLS OF THE TRADE Online, and why?
	answered question	34
	skipped question	18
		Response Count
[ShowReplies]		34

19. What is your LEAST favorite part or parts of TOOLS OF THE TRADE Online, and why?
	answered question	33
	skipped question	19
		Response Count
[ShowReplies]		33

20. Please make other comments below.
	answered question	30
	skipped question	22
		Response Count
[ShowReplies]		30

Page: Special section on hand-held computing

21. Please indicate which types of mobile devices you use (select all that apply):
	answered question		8
	skipped question		44
		Response Percent	Response Count
Blackberry		12.5%	1
Palm-based devices like Handspring Treo, Palm Tungsten, Palm Zire		12.5%	1
Pocket PC devices like HP iPaq or Dell Axim		12.5%	1
Mobile Phone Browser		87.5%	7

22. (If you do not own a mobile device please skip to the next question.) How useful would it be to have content and services available on a mobile device?
	answered question		8
	skipped question		44
		Response Percent	Response Count
Very Useful		0.0%	0
Somewhat Useful		12.5%	1
Occasionally Useful		50.0%	4
I would never use this service		37.5%	3

23. What dictated your choice of device?
	answered question		10
	skipped question		42
		Response Percent	Response Count
Department		10.0%	1
Personal choice		70.0%	7
Both of the above		20.0%	2

24. Please indicate how you use your devices (select all that apply):
	answered question		12
	skipped question		40
		Response Percent	Response Count
Telephone		83.3%	10
E-mail		33.3%	4
Web		33.3%	4
News service like Avantgo		0.0%	0
Schedule		25.0%	3
Tasks		25.0%	3
Custom application developed for my organization		0.0%	0

25. Do you receive Hanley Wood e-mail newsletters on our handheld?
	answered question		16
	skipped question		36
		Response Percent	Response Count
Yes		6.3%	1
No		93.8%	15

26. How can we improve the format of Hanley Wood e-mail newsletters to make them more readable on your hand-held?
	answered question	2
	skipped question	50
		Response Count
[ShowReplies]		2