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Page: PUTTING THE “R” AND “D” IN R&D
1.
How does your company make decisions regarding new product development from an organizational standpoint?
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 Response
Percent		Response
Count
Centralized - decisions are made at the corporate level
69.8%150
Decentralized – decisions are by business unit or lower
30.2%65

2. Does your approach to research and development involve:
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 Response
Percent		Response
Count
51% or more research, 49% or less development
20.5%44
51% or more development, 49% or less research
63.7%137
Precisely 50% of each
15.8%34

3. Which of the following titles/departments set your team's product development goals? (Check all that apply and indicate degree of involvement) If none of the choices apply, please choose closest one(s).
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 Very involvedSomewhat involvedNot InvolvedResponse
Count
CFO/CEO/President36.7% (79)47.4% (102)16.3% (35)215
Corporate Management52.1% (112)41.4% (89)7.0% (15)215
R&D81.4% (175)16.7% (36)1.9% (4)215
Marketing & Sales71.6% (154)25.1% (54)3.7% (8)215
Manufacturing24.2% (52)57.2% (123)20.5% (44)215

4. Do you have a formal product development team?
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 Response
Percent		Response
Count
Yes
67.0%144
No
12.6%27
Sort of
20.5%44

5. Which of the following members make up your product development team? (Check all that apply.)
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 Response
Percent		Response
Count
Research and Development
93.0%200
Manufacturing
52.6%113
Marketing
74.0%159
Finance
27.9%60
Corporate management
52.1%112
Purchasing
29.3%63
Outside Consulting
13.5%29
Single Supplier
1.9%4
Multiple Suppliers
24.2%52
Show repliesOther (please specify)
7.0%15

6. Which titles/departments make the go/no go decision once a product has been proposed?
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 Response
Percent		Response
Count
CEO/President/CFO
51.2%110
Corporate management
60.5%130
R&D
40.0%86
Marketing & sales
48.8%105
Manufacturing
14.9%32

7. Who within your organization answers the following questions about new product ideas? (Check all departments/titles involved in answering each of the following questions)
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 Does it fit our brand?Does it fit our marketing strategy?Can we make money?Can we make it?Response
Count
CFO/CEO/President65.1% (140)51.6% (111)72.6% (156)26.0% (56)215
Corporate Management58.1% (125)56.3% (121)70.2% (151)38.6% (83)215
R&D42.3% (91)35.8% (77)40.9% (88)81.4% (175)215
Marketing & Sales67.4% (145)83.3% (179)65.1% (140)21.9% (47)215
Manufacturing Operations7.9% (17)6.0% (13)33.0% (71)88.8% (191)215
Suppliers8.8% (19)12.6% (27)34.0% (73)64.2% (138)215
External product development company20.0% (43)22.8% (49)22.8% (49)55.3% (119)215
Purchasing8.8% (19)15.3% (33)61.9% (133)45.1% (97)215
Supply chain14.4% (31)19.1% (41)42.3% (91)57.2% (123)215

8. Below are a list of steps in the product-development process. Which departments/titles are involved in each of these steps?
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 CFO/CEO/PresidentCorporate ManagementR&DMarketing & SalesSuppliersExternal product development companyManufacturing OperationsPurchasingSupply chainResponse
Count
Brainstorming32.1% (69)47.9% (103)85.6% (184)77.2% (166)18.1% (39)12.6% (27)27.9% (60)14.9% (32)10.2% (22)215
Market Investigation18.6% (40)35.3% (76)30.2% (65)86.0% (185)14.0% (30)10.7% (23)2.3% (5)10.7% (23)8.4% (18)215
Formulation7.0% (15)9.8% (21)92.6% (199)13.5% (29)20.5% (44)11.2% (24)27.0% (58)14.9% (32)2.8% (6)215
Product Testing9.8% (21)19.1% (41)85.1% (183)44.7% (96)10.7% (23)10.7% (23)34.9% (75)7.4% (16)6.5% (14)215
Product Development9.8% (21)19.1% (41)90.2% (194)34.0% (73)16.7% (36)14.0% (30)31.6% (68)15.3% (33)8.4% (18)215
Manufacturing9.3% (20)21.9% (47)55.3% (119)14.0% (30)16.7% (36)7.0% (15)86.5% (186)29.3% (63)20.9% (45)215
Commercial Production15.8% (34)23.7% (51)47.4% (102)26.0% (56)21.4% (46)7.0% (15)81.4% (175)35.3% (76)30.2% (65)215
Packaging7.9% (17)20.5% (44)48.4% (104)49.3% (106)31.6% (68)6.0% (13)61.9% (133)46.5% (100)22.3% (48)215

9. Which of the following tasks are your R&D teams usually used most for?
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 Response
Percent		Response
Count
New product development
90.2%194
Product improvement/Reformulation
83.7%180
Prototypes
49.8%107
Cost-cutting
52.6%113
Package design
21.9%47
Marketing strategies
16.7%36
Show repliesOther (please specify)
1.9%4

10. From where do you get information crucial to the R&D process?
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 Response
Percent		Response
Count
Suppliers
62.8%135
Academia
34.9%75
Trade associations
45.1%97
Trade journals
58.6%126
Internal research/Focus groups
70.7%152
Patent information
26.0%56
Government agencies
19.1%41
Consortiums
11.2%24
Competitors
57.2%123
External Research Organizations (such as ACNielsen, Datamonitor, Innova, Mintel, NPD Group and others)
44.2%95
Show repliesOther (please specify)
5.1%11

11. Which of the following targets will be the most important for your R&D efforts next year?
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 Response
Percent		Response
Count
New product development
32.1%69
Product improvement (includes issues of sustainability, etc.)
22.3%48
Product line expansion
11.6%25
All will receive equal attention
30.7%66
None of the above
1.9%4
Show repliesOther (please specify)
1.4%3

12. Please rank how strongly the following will impact your R&D strategy in the coming year:
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 FirstSecondThirdFourthFifthSixthSeventhLast (Eighth)Rating
Average		Response
Count
Food Safety40.0% (86)14.4% (31)13.0% (28)15.3% (33)7.4% (16)6.0% (13)2.8% (6)0.9% (2)2.70215
Organic/Natural9.3% (20)10.7% (23)18.1% (39)14.4% (31)15.3% (33)15.3% (33)9.8% (21)7.0% (15)4.36215
Preventive Health/Well Being (preventing arthritis/aging)10.2% (22)14.0% (30)14.0% (30)14.0% (30)22.3% (48)13.0% (28)9.3% (20)3.3% (7)4.17215
Palliative Health (managing diabetes/obesity etc.)8.4% (18)7.0% (15)7.0% (15)17.7% (38)16.3% (35)19.5% (42)14.0% (30)10.2% (22)4.92215
Kosher Certification2.3% (5)4.7% (10)10.2% (22)8.4% (18)10.2% (22)11.2% (24)27.4% (59)25.6% (55)5.91215
Halal Certification0.9% (2)1.9% (4)6.5% (14)3.3% (7)7.4% (16)9.3% (20)25.6% (55)45.1% (97)6.70215
Sustainable/Eco-Friendly/Fair Trade4.7% (10)11.6% (25)16.3% (35)16.7% (36)14.9% (32)21.4% (46)8.8% (19)5.6% (12)4.53215
Manufacturing Cost Reduction24.2% (52)35.8% (77)14.9% (32)10.2% (22)6.0% (13)4.2% (9)2.3% (5)2.3% (5)2.72215

13. Please list the other trends will your R&D team be focusing on in the coming year, that is, those not mentioned above. [Specific answers only.]
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 Response
Count
Show replies51

14. Please tell us which elements your company uses to identify new product ideas once product development goals have been set (check all that apply):
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 Response
Percent		Response
Count
Internal research/Focus groups
91.6%197
Research provided by suppliers
41.9%90
External product development company
24.2%52
Show repliesOther (please specify)10

15. Which titles/departments are involved in determining the products your company wants to explore further once product development ideas have been presented?
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 Very ImportantSomewhat ImportantNot ImportantResponse
Count
CFO/CEO/President52.6% (113)40.0% (86)7.4% (16)215
Corporate Management62.3% (134)32.1% (69)5.6% (12)215
R&D74.9% (161)20.5% (44)4.7% (10)215
Marketing & Sales81.9% (176)15.8% (34)2.3% (5)215
Manufacturing Operations31.2% (67)54.9% (118)14.0% (30)215
Suppliers13.5% (29)50.7% (109)35.8% (77)215
External product development company6.0% (13)26.5% (57)67.4% (145)215

16. How long does it usually take to get your products from concept to shelf?
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 Response
Percent		Response
Count
3 months
15.8%34
6 month
24.7%53
9 months
16.7%36
1 year
29.3%63
24 months or more
13.5%29

17. Have we missed any steps in the product-development process above?
(If yes, please explain. If no, PLEASE LEAVE BLANK!)
 answered question6
 
skipped question
212
 Response
Count
Show replies6

Page: Thinking and Planning Beyond 2008
18. What are the big, big issues your team will face in the next few years?
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 Response
Percent		Response
Count
Healthier/Better-for-you foods
46.2%90
Personnel/labor issues
20.5%40
Going "green"
32.8%64
Regulatory Issues
38.5%75
Consumer Trends
38.5%75
Going global
21.0%41
Modification/Reformulation (includes reformulation for health)
43.6%85
Process analysis
19.0%37
Packaging
19.0%37
Line Extension
25.6%50
Outsourcing
13.3%26
Show repliesOther (please specify)
9.2%18

19. Cross-functional team members bring different perspectives to the product-development process. Please tell us what you think the benefits are when working in a team atmosphere to develop new products.
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 Response
Count
Show replies195

20. Cross-functional team members bring different perspectives to the product-development process. Please tell us what you think the hindrances are when working in a team atmosphere to develop new products.
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 Response
Count
Show replies195

21. Do you agree or disagree cross-functional teams are successful with new products only when they have a common incentive plan?
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 Response
Percent		Response
Count
Agree
79.5%155
Disagree
20.5%40

22. Please tell us which of the following Food Processing communications tools you use:
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 Response
Percent		Response
Count
I read Food Processing magazine
90.3%176
I read Wellness Foods magazine
31.3%61
Receive Food Processing white paper alerts
21.5%42
I visit www.foodprocessing.com
42.1%82
I visit www.wellnessfoodsonline.com
10.8%21
I read the Food Processing e-newsletter
40.0%78
I read Agile Plant Insider e-newsletter
5.1%10
I read Wellness Foods Insider e-newsletter
13.3%26

Page: ABOUT YOUR COMPANY
23. 1. My company is:
 answered question192
 
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 Response
Percent		Response
Count
Privately held
68.8%132
Publicly held
31.3%60

24. 2. My company makes (check all that apply)?
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 Response
Percent		Response
Count
Fruits & Vegetables
12.0%23
Frozen Products
21.9%42
Dairy Products and Beverages
15.6%30
Bakery Products
22.9%44
Beverages (Non-Dairy)
18.8%36
Snacks
20.3%39
Confectionery Products
13.0%25
Meat, Poultry, Seafood
21.4%41
Spice blends, Flavorings, Condiments
15.6%30
Grain Products/Milling
17.2%33
Health and wellness, power, energy products
20.8%40
Value-Added Products
33.3%64
Further Processed Foods
18.8%36

25. 3. What were your company’s annual sales in 2006?
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 Response
Percent		Response
Count
less than $5 million
18.1%34
$5 million to $20 million
15.4%29
$21 million to $100 million
20.7%39
$101 million and up
45.7%86

26. May we call you for a quote to use in the write-up of the survey for the May issue of Food Processing magazine?
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25
 Response
Percent		Response
Count
Yes (leave contact info below)
7.3%14
Maybe (you may call or e-mail, but I reserve the right to not answer the phone or reply to the message)
30.6%59
No
62.2%120

27. What have we forgotten? What else would you like to tell us?
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203
 Response
Count
Show replies15

Page: THANK YOU!
28. Thank you for participating in the survey.
Would you like to be eligible for the drawing to receive either of three American Express Gift Certificate awards? One "First Prize" $200.00 certificate and two $100.00 certificates will be awarded.
Please fill out the following information. Three qualified respondents will win!

NOTE:We keep all answers confidential, and you must answer all to be eligible for the gift-certificate drawing. However, if you still do not wish to answer, just type something random (but polite, of course) in the spaces. Thank you.
 answered question184
 
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 Response
Percent		Response
Count
Show repliesName:
100.0%184
Show repliesCompany:
100.0%184
Show repliesAddress 1:
100.0%184
Show repliesAddress 2:
17.9%33
Show repliesCity/Town:
100.0%184
Show repliesState/Province:
100.0%184
Show repliesZIP/Postal Code:
100.0%184
Show repliesCountry:
100.0%184
Show repliesEmail Address:
100.0%184
Show repliesPhone Number:
100.0%184