Page: Quant Techniques Survey
| 1. Below are a set of quant analysis techniques. Please indicate how much you feel these techniques are used in market research these days - using the horrible drop menus. |
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| | answered question | 138 |
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| skipped question | 3 |
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| How commonly used |
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| Used really often | Quite often used | Used occasionally | Really rare or specialised | Almost never used | DK | Response
Count |
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| ANOVA | 10.5% (14) | 16.5% (22) | 22.6% (30) | 18.8% (25) | 20.3% (27) | 11.3% (15) | 133 | | Archetype Analysis | 0.8% (1) | 2.3% (3) | 6.8% (9) | 12.9% (17) | 35.6% (47) | 41.7% (55) | 132 | | CHAID (or similar eg CART, Decision Tree) | 3.8% (5) | 15.9% (21) | 25.8% (34) | 25.0% (33) | 18.9% (25) | 10.6% (14) | 132 | | Chi-squared | 25.4% (34) | 20.1% (27) | 23.1% (31) | 11.2% (15) | 14.9% (20) | 5.2% (7) | 134 | | Cluster Analysis | 20.7% (28) | 31.1% (42) | 31.9% (43) | 10.4% (14) | 5.2% (7) | 0.7% (1) | 135 | | Conjoint Analysis | 20.7% (28) | 26.7% (36) | 25.2% (34) | 17.8% (24) | 8.9% (12) | 0.7% (1) | 135 | | Correlation | 45.5% (61) | 32.8% (44) | 15.7% (21) | 2.2% (3) | 2.2% (3) | 1.5% (2) | 134 | | Correspondence Analysis | 15.7% (21) | 30.6% (41) | 22.4% (30) | 11.9% (16) | 13.4% (18) | 6.0% (8) | 134 | | Discrete Choice Modeling (DCM) | 9.7% (13) | 23.9% (32) | 18.7% (25) | 18.7% (25) | 17.9% (24) | 11.2% (15) | 134 | | Discriminant Analysis | 6.4% (8) | 16.0% (20) | 37.6% (47) | 16.0% (20) | 17.6% (22) | 6.4% (8) | 125 | | Factor Analysis | 26.5% (36) | 28.7% (39) | 31.6% (43) | 8.1% (11) | 4.4% (6) | 0.7% (1) | 136 | | Logit Analysis | 3.8% (5) | 8.3% (11) | 13.6% (18) | 20.5% (27) | 28.8% (38) | 25.0% (33) | 132 | | MaxDiff Scaling | 7.5% (10) | 9.7% (13) | 19.4% (26) | 10.4% (14) | 29.1% (39) | 23.9% (32) | 134 | | Multidimensional Scaling | 9.8% (13) | 15.9% (21) | 19.7% (26) | 22.7% (30) | 22.7% (30) | 9.1% (12) | 132 | | Partial Correlation | 6.1% (8) | 9.8% (13) | 28.0% (37) | 16.7% (22) | 22.0% (29) | 17.4% (23) | 132 | | Perceptual Mapping | 23.4% (29) | 29.0% (36) | 21.8% (27) | 8.9% (11) | 11.3% (14) | 5.6% (7) | 124 | | Regression | 32.8% (44) | 27.6% (37) | 24.6% (33) | 9.7% (13) | 3.7% (5) | 1.5% (2) | 134 | | Ridge Regression | 0.8% (1) | 0.8% (1) | 9.9% (13) | 13.0% (17) | 35.1% (46) | 40.5% (53) | 131 | | Structural Equation Modeling | 3.8% (5) | 4.5% (6) | 16.5% (22) | 24.8% (33) | 30.8% (41) | 19.5% (26) | 133 | | TURF | 3.0% (4) | 9.1% (12) | 17.4% (23) | 14.4% (19) | 25.0% (33) | 31.1% (41) | 132 | | t-tests | 50.4% (68) | 21.5% (29) | 14.8% (20) | 6.7% (9) | 3.7% (5) | 3.0% (4) | 135 | | z-tests | 28.7% (39) | 22.8% (31) | 15.4% (21) | 10.3% (14) | 16.2% (22) | 6.6% (9) | 136 |
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| 2. OK, please tell me which quant techniques I forgot to add to the survey, please |
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| | answered question | 49 |
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| skipped question | 92 |
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| | Response
Count |
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 Show replies | 49 |