Survey Results

Page: Member Data

1. What type of membership do you hold with MABC?
	answered question		37
	skipped question		0
		Response Percent	Response Count
Voting member (including e-magazines)		70.3%	26
Probationary		2.7%	1
Associate		2.7%	1
Affiliate		0.0%	0
I don't know		24.3%	9

2. Approximately how many years has your publication been a member of MABC? (If you publish more than one title, use the title that joined first.)
	answered question		37
	skipped question		0
		Response Percent	Response Count
Less than 1 year		18.9%	7
1-4 years		24.3%	9
5-9 years		29.7%	11
More than 10 years		16.2%	6
I am not sure		10.8%	4

3. What genre(s) of magazines do you publish? (If you publish more than one title, check all that apply.)
	answered question		37
	skipped question		0
		Response Percent	Response Count
Consumer: Niche		27.0%	10
Consumer: General Interest		16.2%	6
Arts/Literary		40.5%	15
Trade Publication		2.7%	1
Scholarly		2.7%	1
Other (please specify) [ShowReplies]		16.2%	6

4. Please provide your best estimate of the number of people currently employed by your publication in the following categories. (If you publish more than one title, note the total number for all magazines.)
	answered question			37
	skipped question			0
		Response Average	Response Total	Response Count
Full-time employees [ShowReplies]		5.97	191	32
Part-time employees [ShowReplies]		2.36	52	22
Contracted employees [ShowReplies]		2.68	67	25
Freelance contributors [ShowReplies]		35.00	910	26
Interns/Volunteers [ShowReplies]		6.95	153	22
Other [ShowReplies]		0.50	2	4

Page: Project Priorities

5. Newsstand Initiative MABC partners with The News Group to position member magazines in strategic newsstand locations on ferries and/or other locations, reaching regular commuters as well as tourists.
	answered question		36
	skipped question		1
		Response Percent	Response Count
Very low priority		19.4%	7
Low priority		5.6%	2
Medium priority		44.4%	16
High priority		25.0%	9
Highest priority		5.6%	2
Comments/suggestions for this project [ShowReplies]			7

6. MABC Tent at Word on the Street MABC purchases a tent to make exhibitor space available to members, for a nominal fee, at this annual festival. MABC also distributes member directories, promotional giveaways and back issues for those who cannot attend in person.
	answered question		36
	skipped question		1
		Response Percent	Response Count
Very low priority		13.9%	5
Low priority		8.3%	3
Medium priority		33.3%	12
High priority		36.1%	13
Highest priority		8.3%	3
Comments/suggestions for this project [ShowReplies]			3

7. Professional Development Bursaries MABC distributes travel and tuition bursaries, allowing member magazines to attend professional development seminars such as MagNet, Conference on the Coast, Magazines West, School for Circulation and SFU Summer Publishing Workshops.
	answered question		37
	skipped question		0
		Response Percent	Response Count
Very low priority		5.4%	2
Low priority		5.4%	2
Medium priority		29.7%	11
High priority		32.4%	12
Highest priority		27.0%	10
Comments/suggestions for this project [ShowReplies]			4

8. Conference on the Coast (formerly known as Camp BCAMP) Conference on the Coast is an annual retreat and networking opportunity, featuring seminars geared to small- to medium-sized magazine publishers.
	answered question		36
	skipped question		1
		Response Percent	Response Count
Very low priority		2.8%	1
Low priority		2.8%	1
Medium priority		50.0%	18
High priority		25.0%	9
Highest priority		19.4%	7
Comments/suggestions for this project [ShowReplies]			6

9. Internship Initiative MABC administers an internship program, matching prospective interns with participating member magazines and subsidizing intern wages.
	answered question		37
	skipped question		0
		Response Percent	Response Count
Very low priority		2.7%	1
Low priority		16.2%	6
Medium priority		37.8%	14
High priority		18.9%	7
Highest priority		24.3%	9
Comments/suggestions for this project [ShowReplies]			3

10. Magazine Writers' Craft Fair Emerging and established writers alike pick up industry tips and connect with editors and publishers at a day-long series of seminars.
	answered question		36
	skipped question		1
		Response Percent	Response Count
Very low priority		8.3%	3
Low priority		30.6%	11
Medium priority		38.9%	14
High priority		19.4%	7
Highest priority		2.8%	1
Comments/suggestions for this project [ShowReplies]			3

11. Magazines West To coincide with the Western Magazine Awards, MABC organizes a day of professional development seminars aimed at medium- to large-sized magazine publishers.
	answered question		35
	skipped question		2
		Response Percent	Response Count
Very low priority		5.7%	2
Low priority		11.4%	4
Medium priority		54.3%	19
High priority		22.9%	8
Highest priority		5.7%	2
Comments/suggestions for this project [ShowReplies]			5

12. Web Ad Network MABC will develop a centralized web-based advertising network that will allow government and advertisers to easily access MABC member magazines for purchase of web advertising. Optimally a small commission would be collected by MABC.
	answered question		36
	skipped question		1
		Response Percent	Response Count
Very low priority		11.1%	4
Low priority		22.2%	8
Medium priority		36.1%	13
High priority		16.7%	6
Highest priority		13.9%	5
Comments/suggestions for this project [ShowReplies]			4

13. Circulation Boost MABC will work to enhance and increase small magazines’ circulation through the implementation of efficient and effective systems. To do this, MABC will contract a circulation professional to develop or optimize a circulation system fitted to each participating small magazine, involving a modification of FileMakerPro software to suit each specific need.
	answered question		37
	skipped question		0
		Response Percent	Response Count
Very low priority		13.5%	5
Low priority		10.8%	4
Medium priority		35.1%	13
High priority		27.0%	10
Highest priority		13.5%	5
Comments/suggestions for this project [ShowReplies]			4

14. School Curriculum MABC intends to have BC magazines and BC magazine content included in the provincial school curriculum. The objective of this program is to research the methodology and viability of placing MABC member magazines and BC magazine content within the provincial school curriculum.
	answered question		37
	skipped question		0
		Response Percent	Response Count
Very low priority		10.8%	4
Low priority		16.2%	6
Medium priority		32.4%	12
High priority		27.0%	10
Highest priority		13.5%	5
Comments/suggestions for this project [ShowReplies]			2

15. Transit Shelter Advertising MABC will work with the City of Vancouver to place promotional ads in bus shelters throughout the city in order to increase the profile and visibility of BC magazines to the general public in Vancouver.
	answered question		36
	skipped question		1
		Response Percent	Response Count
Very low priority		13.9%	5
Low priority		22.2%	8
Medium priority		36.1%	13
High priority		19.4%	7
Highest priority		8.3%	3
Comments/suggestions for this project [ShowReplies]			6

16. Main Street Magazine Tour MABC will organize this popular event in which groups led by writers tour literary readings and magazine issue launches at venues throughout Vancouver’s eclectic Main Street community to increase BC magazines’ visibility to both the enthusiast and the general public.
	answered question		37
	skipped question		0
		Response Percent	Response Count
Very low priority		8.1%	3
Low priority		27.0%	10
Medium priority		35.1%	13
High priority		24.3%	9
Highest priority		5.4%	2
Comments/suggestions for this project [ShowReplies]			5

17. Membership Directory MABC publishes an annual membership directory that is distributed to ad agencies, schools, libraries and government agencies around the province and across Canada. The directories are also handed out at festivals throughout the year. A digital version is hosted online.
	answered question		37
	skipped question		0
		Response Percent	Response Count
Very low priority		8.1%	3
Low priority		5.4%	2
Medium priority		37.8%	14
High priority		35.1%	13
Highest priority		13.5%	5
Comments/suggestions for this project [ShowReplies]			2

18. Direct Mail Campaign: MABC coordinates a direct-mail campaign and/or website to promote subscriptions to B.C. residents. Participating members provide a reduced subscription rate.
	answered question		37
	skipped question		0
		Response Percent	Response Count
Very low priority		10.8%	4
Low priority		24.3%	9
Medium priority		24.3%	9
High priority		18.9%	7
Highest priority		21.6%	8
Comments/suggestions for this project [ShowReplies]			3

Page: Direct Mail Campaign

19. Based on this campaign overview, how likely is it that your magazine will participate?
	answered question		37
	skipped question		0
		Response Percent	Response Count
Very likely		29.7%	11
Somewhat likely		16.2%	6
Not likely		35.1%	13
We are not a consumer-model print magazine and would not qualify for this campaign		18.9%	7
Comments [ShowReplies]			4

Page: Social Media

20. Which of the following social media sites does your publication maintain a presence on?
	answered question		34
	skipped question		3
		Response Percent	Response Count
Facebook		88.2%	30
Twitter		70.6%	24
LinkedIn		14.7%	5
Flickr		17.6%	6
Other [ShowReplies]		17.6%	6

21. If your magazine has a Facebook page, how many "Likes" has it received?
	answered question			27
	skipped question			10
		Response Average	Response Total	Response Count
# Likes [ShowReplies]		990.11	26,733	27

22. How frequently do you update your publication's Facebook account?
	answered question		31
	skipped question		6
		Response Percent	Response Count
Every day or more frequently		29.0%	9
Weekly		35.5%	11
Monthly or less frequently		25.8%	8
Other (please specify) [ShowReplies]		9.7%	3

23. Does your publication have a Twitter account?
	answered question		35
	skipped question		2
		Response Percent	Response Count
Yes		68.6%	24
No		31.4%	11

24. How many followers does your publication's Twitter account have?
	answered question	22
	skipped question	15
		Response Count
[ShowReplies]		22

25. How often do you Tweet?
	answered question		26
	skipped question		11
		Response Percent	Response Count
Daily		23.1%	6
A few times per week		26.9%	7
A few times per month		26.9%	7
Other (please specify) [ShowReplies]		23.1%	6

Page: Industry Challenges and Changes

26. Please rank the following industry challenges in terms of their significance to your publication (1=most significant challenge, 7=least significant challenge).
	answered question								36
	skipped question								1
	1	2	3	4	5	6	7	Rating Average	Rating Count
Costs of implementing environmental/green production and recycling policies.	11.1% (4)	19.4% (7)	11.1% (4)	8.3% (3)	11.1% (4)	13.9% (5)	25.0% (9)	4.31	36
Decreasing advertising revenue.	31.4% (11)	20.0% (7)	20.0% (7)	8.6% (3)	2.9% (1)	2.9% (1)	14.3% (5)	2.97	35
Diminishing funding and distribution support (eg. CPF, PAP).	42.9% (15)	11.4% (4)	8.6% (3)	11.4% (4)	2.9% (1)	11.4% (4)	11.4% (4)	3.00	35
Fragmented audiences with reduced attention.	17.1% (6)	11.4% (4)	20.0% (7)	25.7% (9)	17.1% (6)	2.9% (1)	5.7% (2)	3.46	35
Increasing number of online publications with similar editorial mandate.	11.4% (4)	8.6% (3)	20.0% (7)	8.6% (3)	14.3% (5)	14.3% (5)	22.9% (8)	4.40	35
Increasing production costs.	31.4% (11)	14.3% (5)	14.3% (5)	17.1% (6)	14.3% (5)	5.7% (2)	2.9% (1)	2.97	35
Shifting government policies.	20.0% (7)	14.3% (5)	14.3% (5)	17.1% (6)	2.9% (1)	17.1% (6)	14.3% (5)	3.77	35
Other significant challenges [ShowReplies]									6

Page: Member Satisfaction

27. Please rank, from most important (#1) to least important (#5), your reasons for joining MABC (or, if you are uncertain of this, rank the reasons why will you continue to renew your membership).
	answered question						37
	skipped question						0
	1 (Top reason)	2	3	4	5	Rating Average	Rating Count
Networking	9.4% (3)	18.8% (6)	21.9% (7)	34.4% (11)	15.6% (5)	3.28	32
Professional development (events, bursaries)	28.6% (10)	40.0% (14)	14.3% (5)	14.3% (5)	2.9% (1)	2.23	35
Marketing and promotions	15.6% (5)	18.8% (6)	28.1% (9)	18.8% (6)	18.8% (6)	3.06	32
Advocacy and to support industry development	29.4% (10)	14.7% (5)	20.6% (7)	17.6% (6)	17.6% (6)	2.79	34
Professional credibility	17.1% (6)	11.4% (4)	17.1% (6)	17.1% (6)	37.1% (13)	3.46	35
Other reasons [ShowReplies]							4

28. How satisfied are you that MABC's current member services and projects meet your needs and/or fulfill the association's mandate (as listed above).
	answered question		37
	skipped question		0
		Response Percent	Response Count
Very satisfied		40.5%	15
Somewhat satisfied		51.4%	19
Neutral		8.1%	3
Somewhat unsatisfied		0.0%	0
Unsatisfied		0.0%	0

29. Would your publication be interested in subscribing to an extended medical and dental services plan through MABC?
	answered question		37
	skipped question		0
		Response Percent	Response Count
Yes/Maybe		54.1%	20
No		45.9%	17
Comments [ShowReplies]			7

30. What is MABC doing right?
	answered question	16
	skipped question	21
		Response Count
[ShowReplies]		16

31. What could MABC be doing better?
	answered question	14
	skipped question	23
		Response Count
[ShowReplies]		14

32. Additional comments or suggestions
	answered question	5
	skipped question	32
		Response Count
[ShowReplies]		5