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Page: About You
1. Which best describes your professional or organizational affiliation (please pick only one even if more than one applies):
 answered question2,870
 
skipped question
1
 Response
Percent		Response
Count
Publishing/Media
4.5%128
Pharma/biotech/device company
21.2%608
Marketing services company
5.9%170
Healthcare communications company/website/social media
10.6%305
Medical education company
2.1%60
Advertising agency/Public relations
14.0%401
Other product/services company
4.6%133
Consultant/Consulting Company
11.8%338
Healthcare professional or employed by healthcare organization
6.7%193
Consumer or patient or general public
1.6%45
Teacher/student
5.1%146
Other (please specify)
 
12.0%343

Page: About You (continued)
2. In general, how supportive/unsupportive are you of the pharmaceutical industry?
 answered question2,818
 
skipped question
53
 Response
Percent		Response
Count
Very supportive
50.9%1,435
Somewhat supportive
27.4%771
Neutral
14.1%397
Somewhat critical
5.1%143
Very critical
2.6%72

3. What country are you from?
 answered question2,818
 
skipped question
53
Make Your Selection
 
United StatesArgentinaAustrailiaAustriaBahrainBangladeshBelarusBelgiumBoliviaBrazilBulgariaCambodiaCanadaChileColombiaCosta RicaCroatiaCubaCyprusCzech RepublicDenmarkDominican RepublicEcuadorEgyptEl SalvadorEthiopiaFinlandFranceGeorgiaGermanyGhanaGreeceGuatemalaGujaratHondurasHong KongHungaryIndiaIndonesiaIranIrelandIsraelItalyIvory CoastJapanJordanKenyakoreaKuwaitLebanonLithuaniaLuxembourgMalaysiaMauritiusMexicoMonacoMongoliaMoroccoMyanmarNepalNetherlandsNew ZealandNigeriaNorwayOmanPakistanPanamaParaguayPeruPhilippinesPolandPortugalPR ChinaPuerto RicoQatarRepublic of ArmeniaRepublic of KoreaRomaniaRussiaSaudi ArabiaScotlandSerbiaSingaporeSlovakiaSloveniaSouth AfricaSpainSri LankaSudanSwedenSwitzerlandSyriaTaiwanTanzaniaThailandTunisiaTurkeyUgandaUKUkraineUnited Arab EmiratesUzbekistanVenezuelaVietnamYemenZambiaZimbabweResponse
Count
Country57.2% (1,613)0.2% (6)1.0% (29)0.2% (6)0.1% (2)0.0% (1)0.0% (0)0.9% (26)0.0% (0)0.4% (11)0.0% (1)0.0% (0)3.5% (98)0.2% (5)0.2% (5)0.0% (0)0.0% (1)0.0% (1)0.0% (1)0.0% (1)0.4% (11)0.0% (0)0.1% (2)0.1% (4)0.0% (0)0.0% (0)0.2% (5)2.1% (59)0.0% (1)2.2% (63)0.0% (0)0.5% (14)0.0% (1)0.0% (0)0.0% (0)0.0% (1)0.1% (4)4.0% (114)0.2% (5)0.0% (1)0.4% (12)0.2% (5)1.2% (35)0.0% (0)0.5% (15)0.1% (2)0.1% (2)0.2% (7)0.0% (1)0.0% (1)0.0% (1)0.0% (1)0.2% (7)0.0% (1)0.5% (15)0.0% (0)0.0% (0)0.1% (2)0.0% (0)0.0% (1)1.2% (34)0.2% (5)0.1% (4)0.1% (2)0.0% (1)0.1% (4)0.0% (0)0.0% (1)0.0% (1)0.2% (6)0.4% (10)0.2% (5)0.1% (4)0.1% (2)0.0% (0)0.0% (0)0.0% (1)0.1% (4)0.1% (3)0.2% (7)0.1% (3)0.1% (3)0.1% (4)0.1% (3)0.0% (1)0.2% (5)1.5% (43)0.0% (0)0.0% (0)0.5% (13)1.3% (36)0.0% (0)0.1% (2)0.0% (1)0.0% (1)0.0% (1)0.9% (24)0.0% (1)13.2% (371)0.2% (6)0.1% (3)0.0% (0)0.1% (2)0.0% (1)0.0% (0)0.0% (0)0.0% (0)2,818
Other (please specify)
 		46

Page: About Your Use of Twitter
4. How long have you been a Twitter user?
 answered question2,659
 
skipped question
212
 Response
Percent		Response
Count
I just started
12.2%324
Less than 1 month
9.0%240
About 1 to 3 months
16.0%425
Maybe about 6 months
17.6%468
Close to a year
13.5%359
More than a year
31.7%843

5. Why do you use Twitter? (Select one or more choices that are most relevant to you.)
 answered question2,659
 
skipped question
212
 Response
Percent		Response
Count
To keep up with industry news
81.8%2,174
To ask for information
28.4%754
To look for a job
7.5%199
To build up a network of business contacts
52.0%1,382
To keep in touch with family and friends
12.2%325
To help drive traffic to my blog/website
26.9%715
To microblog about issues important to me
40.8%1,086
To have an alternative to email and IM
9.8%261
Another reason (please specify)
 
11.9%316

6. How many people do you follow and how many follow you?
 answered question2,659
 
skipped question
212
 1-1011-5051-100101-200201-500501-10001001-2000More than 2000Rating
Count
I follow these many people7.3% (192)26.5% (700)21.0% (555)18.7% (494)16.0% (424)5.8% (152)3.7% (98)1.1% (28)2,643
These many people follow me21.0% (528)32.1% (808)15.8% (397)11.9% (299)10.2% (257)4.3% (108)2.7% (67)2.1% (54)2,518

7. Approximately how often do you monitor Twitter for tweets from people you follow?
 answered question2,620
 
skipped question
251
 Response
Percent		Response
Count
Continuously every day
23.8%623
A few times per day
48.3%1,265
2 or 3 times per week
20.3%531
About once per week
5.5%143
2 or 3 times a month
1.3%33
About once per month
1.0%25

Page: About Things of Interest to You
8. Why do you follow me on Twitter?
 answered question1,954
 
skipped question
917
 Response
Count
 1,954

9. Overall, how useful do you find my Tweets?
 answered question2,412
 
skipped question
459
 Response
Percent		Response
Count
Extremely useful
7.5%181
Very useful
38.4%927
Somewhat useful
20.2%487
So so
2.8%68
Can't say
31.1%749
Please provide additional comments here about how I can make my tweets more useful to you:
 		513

10. How did you find out about me?
 answered question2,303
 
skipped question
568
 Response
Percent		Response
Count
A Twitter Friend
28.4%653
Search Engine
11.4%263
Pharma Marketing Blog
20.8%479
Pharma Marketing News
9.7%223
Don't recall
12.9%298
Other (please specify)
 
16.8%387

11. What topics related to pharmaceutical marketing and sales are you most interested in? (Select all that apply.)
 answered question2,398
 
skipped question
473
 Response
Percent		Response
Count
Buzz/Social networking
55.8%1,338
Public relations and coverage of industry in media
36.9%884
Market research
37.5%899
Physician marketing
35.8%859
Drug safety
34.6%829
FDA regulation of pharma marketing
55.3%1,325
DTC advertising
28.9%694
Internet/alternative media/social network/technology-based marketing
57.5%1,378
State and federal laws affecting drug marketing and sales
24.1%577
Dirt on Pharma CEOs and other big wigs
17.6%421
PhRMA and drug lobbying
21.0%504
Physician education/CME
23.4%560
Relationship marketing/Customer Relationship Management
33.8%811
Sales & sales reps/sales force effectiveness
26.4%633
Unbranded/disease awareness promotion
34.8%834
Questionable marketing practices
31.3%750
New ideas for drug marketing
48.6%1,165
Other (please specify)
 
9.7%232

12. What other social networking applications do you use? (Check all that apply.)
 answered question2,370
 
skipped question
501
 Response
Percent		Response
Count
Reddit
0.7%17
Scoop It
0.8%20
Youtube
9.0%214
Xing
0.7%16
Tumblr
2.1%49
Instagram
2.7%63
Google+
8.1%193
Quora
1.4%34
Foursquare
2.7%64
Pinterest
5.4%128
Facebook
83.9%1,988
LinkedIn
87.2%2,067
Myspace
7.0%165
De.licio.us
14.0%331
Digg
11.4%270
Stumbleupon
10.5%249
Plaxo
9.6%227
Slideshare
19.3%457
Picasa
13.3%316
Flickr
20.6%489
Other (please specify)
 
7.7%182

13. What other Pharma Marketing Network sources of information do you sometimes use? (Check all that apply.)
 answered question2,164
 
skipped question
707
 Response
Percent		Response
Count
Pharma Marketing Network Web Site (www.pharma-mkting.com)
19.2%416
Pharma Marketing News (www.news.pharma-mkting.com)
22.4%484
Pharma Marketing Talk podcasts (www.talk.pharma-mkting.com)
5.2%112
Pharma Marketing Blog (www.blog.pharma-mkting.com)
22.6%488
Pharma Marketing Forums (www.forums.pharma-mkting.com)
5.4%116
Pharmaguy on Pinterest (pinterest.com/pharmaguy/)
0.6%12
None of the Above
46.6%1,008
Don't Know
8.6%187
Other (please specify)
 
7.1%153

Page: Further Feedback and Contact Info (OPTIONAL)
14. OPTIONAL: If you wish to be contacted and/or placed in my referral list, please provide your contact information. This information is NOT shared with third parties unless you give me permission upon further contact. Provide your email address AND/OR Twitter "handle" depending on how you would like me to contact you. Also answer the following question if you have some specific reason for me to contact you. LEAVE THIS BLANK IF YOU WISH TO REMAIN ANONYMOUS.
 answered question1,120
 
skipped question
1,751
 Response
Percent		Response
Count
Name
 
95.4%1,069
Company
 
83.6%936
Job Title
 
84.6%948
Phone Number
 
60.5%678
Twitter handle
 
77.5%868
Email Address
 
90.2%1,010

15. If you provided your contact information above, please indicate if you are interested in me contacting you for any of the following reasons:
 answered question951
 
skipped question
1,920
 Response
Percent		Response
Count
To be a guest on my Pharma Marketing Talk show
32.8%312
To contribute an article to Pharma Marketing News
50.2%477
To be part of my business referral service (I provide more info when I contact you)
57.6%548
To advertise your business via Pharma Marketing Network
25.9%246
To become a member of my ePharma Pioneer Club (I provide more info when I contact you)
43.3%412
To become a member of the Pharma Marketing Network Roundtable (I provide more info when I contact you)
47.9%456
Other (please specify)
 
21.1%201

16. If you have any additional comments that you would like to share, please do so here.
 answered question336
 
skipped question
2,535
 Response
Count
 336

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