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Page: 2010 Spectrum Reader Survey
1. How often do you typically read Spectrum?
 answered question1,412
 
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2
 Response
Percent		Response
Count
Every issue
46.3%654
Most issues
32.5%459
Occasional issues
19.8%280
Never read an issue
1.3%19
Additional Comments
[ShowReplies]		40

2. How much of Spectrum do you typically read?
 answered question1,409
 
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5
 Response
Percent		Response
Count
I read most or all
25.7%362
I read portions
50.7%714
I just skim
22.2%313
I don’t read it
1.4%20
Additional Comments
[ShowReplies]		45

3. How much time do you typically spend with an issue of Spectrum?
 answered question1,411
 
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3
 Response
Percent		Response
Count
60 minutes or more
6.9%97
30 to 59 minutes
35.0%494
10 to 29 minutes
44.6%629
1 to 9 minutes
12.2%172
Do not read
1.3%19
Additional Comments
[ShowReplies]		24

4. Would you prefer to read Spectrum…
 answered question1,383
 
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31
 Response
Percent		Response
Count
In print
47.8%661
Online
23.0%318
Both
29.2%404
Additional Comments
[ShowReplies]		165

5. What is your general level of interest in each of the following types of content?
 answered question1,399
 
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15
 1 (low)2345 (high)Rating
Average		Rating
Count
Collection Care and Management10.5% (145)14.4% (199)27.3% (378)26.0% (359)21.8% (302)3.341,383
Ethics10.0% (137)20.1% (277)31.9% (439)23.5% (323)14.5% (199)3.121,375
Information Technology0.8% (11)4.0% (55)21.3% (295)32.9% (456)41.1% (570)4.101,387
Leadership Development5.6% (77)12.7% (175)27.6% (379)31.0% (425)23.1% (317)3.531,373
Legislation/Advocacy Efforts11.7% (160)23.3% (319)31.6% (433)22.7% (311)10.9% (149)2.981,372
Library Management3.2% (44)6.2% (86)22.8% (315)34.3% (473)33.5% (462)3.891,380
Marketing/Public Relations7.3% (100)15.4% (211)28.7% (394)28.6% (393)20.0% (275)3.391,373
Reference, Research, and Client Services2.3% (32)4.9% (68)14.2% (197)31.2% (432)47.3% (655)4.161,384
Strategic Planning6.0% (83)15.1% (208)30.5% (420)30.4% (418)18.0% (247)3.391,376
Teaching8.7% (121)15.2% (210)23.5% (325)25.1% (347)27.5% (380)3.471,383
Training3.2% (44)10.1% (138)26.2% (359)35.1% (481)25.5% (350)3.701,372
Web Presence/Content2.6% (36)7.8% (107)26.3% (362)39.2% (540)24.1% (332)3.741,377
Technology1.3% (18)4.5% (62)20.9% (288)37.5% (517)35.8% (493)4.021,378
Emerging Legal Topics3.0% (40)8.1% (106)22.8% (299)36.3% (477)29.8% (392)3.821,314
Additional Comments
[ShowReplies]		64

6. Below is a list of departments that regularly appear in Spectrum. Please check how often you read each one. (Click on the department title at the left to see an example.)
 answered question1,384
 
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30
 AlwaysSometimesRarely or NeverRating
Average		Rating
Count
From the Editor Column27.4% (374)52.3% (715)20.3% (278)1.931,367
From the President Column30.0% (411)49.7% (680)20.2% (277)1.901,368
Public Relations Feature19.8% (266)58.1% (781)22.2% (298)2.021,345
Washington Brief Column19.7% (268)49.3% (672)31.0% (423)2.111,363
Stu’s Views Cartoon33.9% (458)41.8% (564)24.3% (328)1.901,350
@AALLNET.org Department16.3% (213)56.8% (743)26.9% (352)2.111,308
Member to Member Question38.9% (518)46.9% (625)14.2% (189)1.751,332
Announcements43.3% (585)47.0% (635)9.6% (130)1.661,350
Views from You32.0% (428)53.2% (712)14.8% (198)1.831,338
Members’ Briefing Insert23.4% (311)59.7% (794)16.9% (225)1.941,330
CRIV Sheet Insert36.9% (501)39.5% (536)23.6% (320)1.871,357
Feature Articles51.4% (695)45.3% (612)3.3% (45)1.521,352
Additional Comments
[ShowReplies]		45

7. How useful is Spectrum in your profession?
 answered question1,391
 
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23
 Response
Percent		Response
Count
Very useful
24.7%343
Useful
62.5%870
Of little use
11.8%164
Not useful at all
1.0%14
Additional Comments
[ShowReplies]		53

8. How important is it to you for Spectrum to employ “green” practices such as using recycled paper and supporting sustainable paper sourcing practices?
 answered question1,396
 
skipped question
18
 Response
Percent		Response
Count
Very important
43.3%604
Important
34.0%474
Somewhat important
16.4%229
Not important
6.4%89
Additional Comments
[ShowReplies]		47

9. Over the past few years, has Spectrum’s usefulness increased, decreased, or stayed the same?
 answered question1,400
 
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14
 Response
Percent		Response
Count
Increased
18.9%264
Decreased
10.2%143
Stayed the same
54.9%769
No opinion
16.0%224
Additional Comments
[ShowReplies]		86

10. Please rate the quality of Spectrum on the following:
 answered question1,378
 
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36
 ExcellentGoodFairPoorRating
Average		Rating
Count
Title (AALL Spectrum)24.4% (331)58.7% (796)14.4% (196)2.5% (34)1.951,357
Cover design34.6% (471)54.5% (743)9.9% (135)1.0% (14)1.771,363
Content24.0% (327)62.5% (852)12.0% (164)1.5% (21)1.911,364
Photography30.8% (419)54.2% (737)12.6% (171)2.4% (33)1.871,360
Overall design25.4% (347)63.6% (867)10.0% (136)1.0% (14)1.871,364
Readability30.7% (406)60.3% (798)7.9% (104)1.1% (15)1.791,323
Additional Comments
[ShowReplies]		115

11. Please rate the length of feature articles in Spectrum.
 answered question1,340
 
skipped question
74
 Response
Percent		Response
Count
Too short
6.2%83
Just right
89.6%1,200
Too long
4.3%57
Additional Comments
[ShowReplies]		60

12. Does the CRIV Sheet help you understand and resolve vendor relations issues?
 answered question1,360
 
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54
 Response
Percent		Response
Count
Yes
59.2%805
No
10.3%140
I don’t read the CRIV Sheet
30.5%415
Additional Comments
[ShowReplies]		126

13. Would a blog be a desirable replacement for the print CRIV Sheet?
 answered question1,339
 
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75
 Response
Percent		Response
Count
Yes
41.4%554
No
36.8%493
I don’t read the CRIV Sheet
21.8%292
Additional Comments
[ShowReplies]		195

14. If you answered yes to 14, where do you think CRIV-related blog entries should be hosted?
 answered question634
 
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780
 Response
Percent		Response
Count
On the Spectrum blog
47.0%298
On a separate vendor relations blog
42.9%272
Other (please specify)
[ShowReplies]
10.1%64

15. In what type of library do you work?
 answered question1,393
 
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21
 Response
Percent		Response
Count
Academic
45.2%629
Private Firm/Corporation
33.4%465
State, Court, or County
14.8%206
Other (please specify)
[ShowReplies]
6.7%93

16. What position do you currently hold?
 answered question1,272
 
skipped question
142
 Response
Percent		Response
Count
Solo Librarian
8.5%108
Dean/Director/Chief Librarian/CIO
19.7%251
Associate/Deputy/Assistant Director/Chief of Branch
11.7%149
Supervisory Librarian
6.0%76
Competitive Intelligence Analyst/Librarian
0.2%2
Computer/Electronic Services Librarian
2.5%32
Foreign, Comparative, and International Law Librarian
1.1%14
Government Documents/Legislative Librarian
1.0%13
Acquisitions Librarian
1.5%19
Collection Development Librarian
0.8%10
Catalog Librarian
3.0%38
Serials Librarian
0.6%7
Technical Services Librarian
5.6%71
Circulation Librarian
1.0%13
Interlibrary Loan Librarian
0.4%5
Reference/Research Librarian
25.9%330
Instructional/Reference/Research Librarian
5.4%69
Public Services Librarian
2.3%29
Generalist
2.8%36
Other (please specify)
[ShowReplies]		135

17. What is your age?
 answered question1,381
 
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33
 Response
Percent		Response
Count
Under 25
0.4%6
25 to 34
13.0%179
35 to 49
35.6%492
50 to 64
47.4%654
65 and over
3.6%50

18. How many years have you worked as a law librarian?
 answered question1,396
 
skipped question
18
 Response
Percent		Response
Count
0-5 years
21.8%305
6-10 years
14.9%208
11-15 years
13.2%184
16-20 years
11.1%155
More than 20 years
36.6%511
I am not a law librarian
2.4%33

19. Aside from Spectrum, please name any other publications relevant to your work that you read regularly.
 answered question778
 
skipped question
636
 Response
Count
[ShowReplies]778

20. Please share any comments or suggestions for making Spectrum more useful to you.
 answered question189
 
skipped question
1,225
 Response
Count
[ShowReplies]189

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