Wood Green Animal Shelters
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1. Corporate Image Questionnaire

 
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The Wood Green Animal Shelters' brand is more than simply our organisation’s logo and corporate colours. “Brand” is a term used to describe the whole ethos, purpose and image of the organisation, in the minds of the public. We therefore want to understand what people think of the Wood Green Animal Shelters' brand in order to evolve it accordingly.

For Wood Green Animal Shelters to build nationwide awareness we need to understand peoples perception of us as a charity and how we can respond to this to ensure we have national appeal for rehoming, education, fundraising and donations.

By answering the following questions you will enable us to build a picture of where the Wood Green Animal Shelters' brand is today and how it could evolve in the future. Your answers will help us to review our brand and refresh our identity and image. They will also help us to develop marketing messages that appeal to our supporters, customers and stakeholders, enabling us to further and develop our work.

Thank you in advance for your participation.

1. How would you rate the following elements that make up the Wood Green Animal Shelters brand?

 ExcellentGoodBelow averagePoor
Charity name
Charity logo
Colours
General photography
Fonts
Marketing messages

2. Please describe the strengths of Wood Green Animal Shelters as a charity.

3. Please describe the weaknesses of Wood Green Animal Shelters as a charity.

4. What further opportunities do you feel there are for WGAS as a charity?

5. What do you feel is unique about Wood Green Animal Shelters?

6. What is your opinion of Wood Green Animal Shelters marketing? (Please rate the following elements to the best of your knowledge.)

 ExcellentAbove averageBelow averagePoor
Website
Leaflets
Visitor centres
Advertising
Postal communications
e-newsletters
Facebook page
Twitter feed
Supporter magazine 'Animals Matter'

7. There are a number of words that could be associated with the Wood Green Animal Shelters brand in terms of what it does, delivers and believes in, we call these brand values and personality e.g. innovation, experience or honesty. From the list of words below please choose where you feel the words best describe Wood Green Animal Shelters currently, based on a scale from strongly agree to strongly disagree.

 Strongly agreeAgreeDisagreeStrongly disagree
Innovator
Leader
Follower
Knowledgeable
Educator
Collaborative
Distinct
Consistent
Caring
Positive
Transparent
Communicative
Proactive
Efficient
Flexible
Approachable
Informative
Visionary
Honest
Professional
Committed
Ambitious
Friendly
Exceed expectations

8. What words do you think best describe the experience visitors have when visiting Wood Green Animal Shelters? Positive and Negative comments welcomed.

9. Please name two or three other charities that you feel have a strong image and communicate well? And please briefly explain why?

10. What do you think would encourage people to rehome animals from Wood Green Animal Shelters?

11. What do you think would encourage people to donate to Wood Green Animal Shelters?

12. How do you think Wood Green Animal Shelters can gain nationwide appeal?

13. Do you have any other comments to add about Wood Green Animal Shelters?

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