Brand Development Questionnaire

 
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1. Which of the following best describes you?
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2. Which Georgia State University characteristics do you believe most positively impact a student's decision to choose the Ernest G. Welch School of Art and Design programs? 1 is most important, 2 is the second most important and so on.
Reputation of GSU's Faculty
Atlanta's Urban Campus
Famous Alums
Research University Profile
Student Body Diversity
GSU's Sports Programs
South Eastern Regional Location
Parents or Siblings Attended GSU
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3. Which School of Art and Design characteristics do you believe most positively impact a student's decision to choose the Ernest G. Welch School of Art and Design programs? 1 is most important, 2 is the second most important and so on.
Diverse Student Body
Student Studio Space
Quality of Classroom Instruction
Student Exhibition Galleries
Guest Lecturers and Visiting Artists
Student Computer Labs
It's Liberal Arts College Profile
Quality of Student Work
Quality of Faculty
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4. Which Faculty characteristics do you believe most positively impact a student's decision to choose the Ernest G. Welch School of Art and Design programs? 1 is most important, 2 is the second most important and so on.
Faculty classroom teaching style and process
Faculty CV's, publications, exhibitions, awards
Faculty's ability to promote students to their professional networks
Faculty's ability to encourage great student work
Faculty mastery of state-of-the-art skills and techniques
Guest lecturers and speakers
Faculty accessibility in and outside class
Faculty ongoing research and artistic endeavors
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5. Why does the GSU Ernest G. Welch School of Art of Design exist? Please rank. 1 is most important, 2 is the second most important and so on.
To enhance knowledge and appreciation of historical trends, great artists and works of art and design
To encourage the free expression of ideas, emotions, and beliefs
To enhance mastery of art and design making skills and techniques
To encourage exploration of the evolving role of the artist and designer in shaping our society
To encourage creativity in all academic and professional pursuits
To help the USA remain a vital global center of innovation
To encouraging critical thinking
To expand the city of Atlanta's profile in the national arts and design community
To prepare student's for careers in the applied arts
To encourage the development of student's personal artistic point-of-view
To develop creative problem solving processes
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6. Please rank these metrics as measures of our success. 1 is most important, 2 is the second most important and so on.
Increased alumni support of the school
Increased recognition of student work in competitions and editorial
Increased enrollment of undergraduate students
Increased number of alumni exhibitions, commissions, acquisitions
Increased grant funding
Increased ratings on student evaluations
Improvement in school rankings by outside agencies
Increased job placement for graduates
Increased enrollment of graduate students
Increased undergrad graduation rate
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7. Rate the following aspects of the Graphic Design program in the Ernest G. Welch School of Art and Design.
Substandard or entirely lackingAdequate - room for improvementGood - on par with the best Exceptional - a clear differentiatorN/A
Number of faculty
Faculty mastery of discipline
Faculty teaching ability
Visiting lecturers and artists
Course design and projects
Program depth and flow
Electives range and availability
Study abroad opportunities
Grading system
Student work ethic
Student creative work
Student labs or studios
Student organizations
Classroom size, lighting, and ventilation
Classroom AV systems, acoustics
Classroom computers
Studio equipment
Student exhibition spaces and opportunities
Student advising
Financial aid, scholarships and grants
Student competitions
Internship opportunities
Job placement
Access to museums and cultural events
Access to restaurants, entertainment, and nightlife
Access to necessary supplies and materials
Trade group relationships
Trade publication profile
8. Rate the following aspects of the Photography program in the Ernest G. Welch School of Art and Design.
Substandard or entirely lackingAdequate - room for improvementGood - on par with the best Exceptional - a clear differentiatorN/A
Number of faculty
Faculty mastery of discipline
Faculty teaching ability
Visiting lecturers and artists
Course design and projects
Program depth and flow
Electives range and availability
Study abroad opportunities
Grading system
Student work ethic
Student creative work
Student darkrooms and studios
Student organizations
Classroom size, lighting, and ventilation
Classroom AV systems, acoustics
Classroom computers
Studio equipment
Student exhibition spaces and opportunities
Student advising
Financial aid, scholarships and grants
Student competitions
Internship opportunities
Job placement
Access to museums and cultural events
Access to restaurants, entertainment, and nightlife
Access to necessary supplies and materials
Trade group relationships
Trade publication profile
9. Rate the following aspects of the Printmaking program in the Ernest G. Welch School of Art and Design.
Substandard or entirely lackingAdequate - room for improvementGood - on par with the best Exceptional - a clear differentiatorN/A
Number of faculty
Faculty mastery of discipline
Faculty teaching ability
Visiting lecturers and artists
Course design and projects
Program depth and flow
Electives range and availability
Study abroad opportunities
Grading system
Student work ethic
Student creative work
Student labs and studios
Student organizations
Classroom size, lighting, and ventilation
Classroom AV systems, acoustics
Classroom Computers
Studio equipment
Student exhibition spaces and opportunities
Student advising
Financial aid, scholarships and grants
Student competitions
Internship opportunities
Job placement
Access to museums and cultural events
Access to restaurants, entertainment, and nightlife
Access to necessary supplies and materials
Trade group relationships
Trade publication profile
10. Rate the following aspects of the Textiles program in the Ernest G. Welch School of Art and Design.
Substandard or entirely lackingAdequate - room for improvementGood - on par with the best Exceptional - a clear differentiatorN/A
Number of faculty
Faculty mastery of discipline
Faculty teaching ability
Visiting lecturers and artists
Course design and projects
Program depth and flow
Electives range and availability
Study abroad opportunities
Grading system
Student work ethic
Student creative work
Student labs and studios
Student organizations
Classroom size, lighting, and ventilation
Classroom AV systems, acoustics
Classroom computers
Studio equipment
Student exhibition spaces and opportunities
Student advising
Financial aid, scholarships and grants
Student competitions
Internship opportunities
Job placement
Access to museums and cultural events
Access to restaurants, entertainment, and nightlife
Access to necessary supplies and materials
Trade group relationships
Trade publication profile
11. Rate the following aspects of the Ceramics program in the Ernest G. Welch School of Art and Design.
Substandard or entirely lackingAdequate - room for improvementGood - on par with the best Exceptional - a clear differentiatorN/A
Number of faculty
Faculty mastery of discipline
Faculty teaching ability
Visiting lecturers and artists
Course design and projects
Program depth and flow
Electives range and availability
Study abroad opportunities
Grading system
Student work ethic
Student creative work
Student studios
Student organizations
Classroom size, lighting, and ventilation
Classroom AV systems, acoustics
Classroom computers
Studio equipment
Student exhibition spaces and opportunities
Student advising
Financial aid, scholarships and grants
Student competitions
Internship opportunities
Job placement
Access to museums and cultural events
Access to restaurants, entertainment, and nightlife
Access to necessary supplies and materials
Trade group relationships
Trade publication profile
12. Rate the following aspects of the Sculpture program in the Ernest G. Welch School of Art and Design.
Substandard or entirely lackingAdequate - room for improvementGood - on par with the best Exceptional - a clear differentiatorN/A
Number of faculty
Faculty mastery of discipline
Faculty teaching ability
Visiting lecturers and artists
Course design and projects
Program depth and flow
Electives range and availability
Study abroad opportunities
Grading system
Student work ethic
Student creative work
Student studios
Student organizations
Classroom size, lighting, and ventilation
Classroom AV systems, acoustics
Classroom computers
Studio equipment
Student exhibition spaces and opportunities
Student advising
Financial aid, scholarships and grants
Student competitions
Internship opportunities
Job placement
Access to museums and cultural events
Access to restaurants, entertainment, and nightlife
Access to necessary supplies and materials
Trade group relationships
Trade publication profile
13. Rate the following aspects of the Interior Design program in the Ernest G. Welch School of Art and Design.
Substandard or entirely lackingAdequate - room for improvementGood - on par with the best Exceptional - a clear differentiatorN/A
Number of faculty
Faculty mastery of discipline
Faculty teaching ability
Visiting lecturers and artists
Course design and projects
Program depth and flow
Electives range and availability
Study abroad opportunities
Grading system
Student work ethic
Student creative work
Student labs or studios
Student organizations
Classroom size, lighting, and ventilation
Classroom AV systems, acoustics
Classroom computers
Studio equipment
Student exhibition spaces and opportunities
Student advising
Financial aid, scholarships and grants
Student competitions
Internship opportunities
Job placement
Access to museums and cultural events
Access to restaurants, entertainment, and nightlife
Access to necessary supplies and materials
Trade group relationships
Trade publication profile
14. Rate the following aspects of the Drawing and Painting program in the Ernest G. Welch School of Art and Design.
Substandard or entirely lackingAdequate - room for improvementGood - on par with the best Exceptional - a clear differentiatorN/A
Number of faculty
Faculty mastery of discipline
Faculty teaching ability
Visiting lecturers and artists
Course design and projects
Program depth and flow
Electives range and availability
Study abroad opportunities
Grading system
Student work ethic
Student creative work
Student labs or studios
Student organizations
Classroom size, lighting, and ventilation
Classroom AV systems, acoustics
Classroom computers
Studio equipment
Student exhibition spaces and opportunities
Student advising
Financial aid, scholarships and grants
Student competitions
Internship opportunities
Job placement
Access to museums and cultural events
Access to restaurants, entertainment, and nightlife
Access to necessary supplies and materials
Trade group relationships
Trade publication profile
15. Rate the following aspects of the Art History program in the Ernest G. Welch School of Art and Design.
Substandard or entirely lackingAdequate - room for improvementGood - on par with the best Exceptional - a clear differentiatorN/A
Number of faculty
Faculty mastery of discipline
Faculty teaching ability
Visiting lecturers and artists
Course design and projects
Program depth and flow
Electives range and availability
Study abroad opportunities
Grading system
Student work ethic
Student creative work
Student labs or studios
Student organizations
Classroom size, lighting, and ventilation
Classroom AV systems, acoustics
Classroom computers
Studio equipment
Student lecturing and publishing opportunities
Student advising
Financial aid, scholarships and grants
Internship opportunities
Job placement
Access to museums and cultural events
Access to restaurants, entertainment, and nightlife
Access to necessary supplies and materials
16. Rate the following aspects of the Art Education program in the Ernest G. Welch School of Art and Design.
Substandard or entirely lackingAdequate - room for improvementGood - on par with the best Exceptional - a clear differentiatorN/A
Number of faculty
Faculty mastery of discipline
Faculty teaching ability
Visiting lecturers and artists
Course design and projects
Program depth and flow
Electives range and availability
Study abroad opportunities
Grading system
Student work ethic
Student creative work
Student labs or studios
Student organizations
Classroom size, lighting, and ventilation
Classroom AV systems, acoustics
Classroom computers
Studio equipment
Student exhibition spaces and opportunities
Student advising
Financial aid, scholarships and grants
Student teaching opportunities
Job placement
Access to museums and cultural events
Access to restaurants, entertainment, and nightlife
Access to necessary supplies and materials
Prep for acceditation
17. Who are the Ernest G. Welch School of Art and Design's top three competitors?
18. What does the Ernest G. Welch School of Art and Design provide students that no other school does as well as we do?
19. Which statement below best represents your use of the present mission statement of the Ersnest G. Welch School of Art and Design?
20. Rate the Ernest G. Welch School of Art and Design's Mission Statement on the following scales.
Below AverageAverageAbove AverageExceptional - a clear differentiatorN/A
Relevance to our students
Authenticity - born of our passions
Alignment with GSU's mission
Alignment with GSU Strategic Plan
Contrast with our competitors
21. Rank the following brand touch-points effectiveness (bang for our buck) in influencing the awareness, appreciation, and choice of the Ernest G. Welch School of Art and Design.
GSU website
College of Arts and Sciences website
School of Art and Design website
Program-specific websites
On-campus student exhibitions, conferences
Off-campus student exhibitions, conferences
On-campus faculty exhibitions, conferences
Off-campus faculty exhibitions, conferences
Recruiting at high schools
Print Advertising
Video advertising
Web banner and rich-media advertising
Radio advertising
PR
Social media - Facebook, Twitter, Linked-In
Feature articles in popular and trade publications
Word-of-mouth
Alumni events
Collaborations with trade and cultural organizations
Industry outreach
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