US Business Communications Perceptions Study
 

1. Business Perceptions

 
German businesses often approach marketing and communications differently from American companies. If you're an American involved in management, marketing or communications in any way, please complete the survey below. Our goal is to identify key differences that will give German and American companies a better understanding of how to market themselves abroad.

The survey takes about five minutes to complete. Your responses will be totally anonymous and will not be traceable to any individual who completes it. Please answer the following questions by indicating the number that corresponds to the degree to which you agree or disagree with the following statements. To receive a free copy of the research findings after the survey is completed, send your request to mburns@mbapr.com.

1. The top management team is committed to providing quality communications

2. Systematic, regular measurement and monitoring of employee’s communications effectiveness is important

3. My firm places emphasis on employees’ communication skills

4. My firm encourages creative approaches to communications

5. Employees should focus on customer needs, desires, and attitudes

6. Employees believe their ability to communicate reflects the firm’s image

7. Employees’ should pay attention to detail in their communications

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