12th Annual Pet Telethon Survey Question Title * 1. How did you hear about the telethon? AHS website AHS eTails newsletter AHS Paw Prints newsletter Advertisement on TV Advertisement online Facebook Twitter Friend Other Other (please specify) Question Title * 2. How long did you watch the three-hour telethon? 30 minutes to one hour one hour to two hours two hours to three hours Question Title * 3. How did you donate? Phone Internet Monthly gift I did not donate Question Title * 4. Rate the donation process. Excellent Very good Good Could be improved Difficult I believe the donation process was: I believe the donation process was: Excellent I believe the donation process was: Very good I believe the donation process was: Good I believe the donation process was: Could be improved I believe the donation process was: Difficult Comments Question Title * 5. What motivated you to make a gift? (Check all that apply.) I love pets I support AHS Fan of the host, Pat McMahon Wanted to take advantage of Go Daddy's matching Other Other (please specify) Question Title * 6. We entered donors who made gifts of $250+ into a US Airways travel voucher drawing. Would more incentives/giveaways for donating at different monetary levels have changed your donation amount? Yes No Question Title * 7. What segment(s) did you enjoy the most? (Check all that apply.) Adoptable pets Pre-taped segments about programs and services "Minute to Win It" contests Pet behavior tips Donations read on-air Other Other (please specify) Question Title * 8. Please rate the following groups on performance and knowledge. Very entertaining and very knowledgeable. Very entertaining and somewhat knowledgeable. Somewhat entertaining and very knowledgeable. Somewhat entertaining and somewhat knowledgeable. Not entertaining and not knowledgeable. ABC15 talent ABC15 talent Very entertaining and very knowledgeable. ABC15 talent Very entertaining and somewhat knowledgeable. ABC15 talent Somewhat entertaining and very knowledgeable. ABC15 talent Somewhat entertaining and somewhat knowledgeable. ABC15 talent Not entertaining and not knowledgeable. The host, Pat McMahon The host, Pat McMahon Very entertaining and very knowledgeable. The host, Pat McMahon Very entertaining and somewhat knowledgeable. The host, Pat McMahon Somewhat entertaining and very knowledgeable. The host, Pat McMahon Somewhat entertaining and somewhat knowledgeable. The host, Pat McMahon Not entertaining and not knowledgeable. AHS staff AHS staff Very entertaining and very knowledgeable. AHS staff Very entertaining and somewhat knowledgeable. AHS staff Somewhat entertaining and very knowledgeable. AHS staff Somewhat entertaining and somewhat knowledgeable. AHS staff Not entertaining and not knowledgeable. Special guests Special guests Very entertaining and very knowledgeable. Special guests Very entertaining and somewhat knowledgeable. Special guests Somewhat entertaining and very knowledgeable. Special guests Somewhat entertaining and somewhat knowledgeable. Special guests Not entertaining and not knowledgeable. Comments Question Title * 9. Rate your overall impression of this year's telethon. Excellent Very good Good Fair Average I believe this year's telethon was: I believe this year's telethon was: Excellent I believe this year's telethon was: Very good I believe this year's telethon was: Good I believe this year's telethon was: Fair I believe this year's telethon was: Average Question Title * 10. Did you join us online on Facebook or Twitter during the telethon? Yes No Question Title * 11. Is there any one aspect, story or person from the show that stood out to you? (Please describe who and/or what.) Done
