Survey

1. Is this the first year you have attended Sundown in the City?

Is this the first year you have attended Sundown in the City? Yes

2. What is your approximate length of travel to attend Sundown in the City?

What is your approximate length of travel to attend Sundown in the City? 0 to 2 miles

3 to 5 miles

6 to 10 miles

11 to 20 miles

21 or more miles

3. At what time do you arrive or plan to arrive at Sundown?

At what time do you arrive or plan to arrive at Sundown? 6:00PM or earlier

Between 6:00 and 7:00PM

Between 7:00 and 8:00PM

After 8:00PM

4. How much money do you (and your family) typically spend or anticipate spending at Sundown? (Includes parking, food and beverages purchased on Market Square, merchandise, etc)

How much money do you (and your family) typically spend or anticipate spending at Sundown? (Includes parking, food and beverages purchased on Market Square, merchandise, etc) $0 to $10

$11 to $20

$21 to $30

$31 to $50

$51 +

5. Do you typically or from time to time engage in other activities downtown prior to or post Sundown (i.e. drinks, dinner, movies, post concerts, dessert, etc)?

Do you typically or from time to time engage in other activities downtown prior to or post Sundown (i.e. drinks, dinner, movies, post concerts, dessert, etc)? Yes

6. How often do you go to the movies?

How often do you go to the movies? 1-2 times per week

1-2 times per month

Rarely

I wait until it comes out on DVD

7. What is your primary driver to attend Sundown in the City?

What is your primary driver to attend Sundown in the City? It's FREE!

The band selection

ALL of the above

The location

The atmosphere

8. Who is your cell phone provider?

Who is your cell phone provider? AT&T

Sprint

Verizon

U.S. Cellular

T-Mobile

Cricket

Other

9. Which of the following has the greatest impact on your decision to buy a wireless phone & service?

Which of the following has the greatest impact on your decision to buy a wireless phone & service? Service provider reputation

Manufacturer reputation

Cost

Features

10. Rate the value that you feel the sponsors and vendors of Sundown add to your experience:

	1. Excellent	2. Good	3. Average	4. Fair	5. Poor
Value added	Rate the value that you feel the sponsors and vendors of Sundown add to your experience: Value added 1. Excellent	Value added 2. Good	Value added 3. Average	Value added 4. Fair	Value added 5. Poor

How is value added? Or what would you reccomend?

11. How many times do you plan to visit Sundown in City this year?

How many times do you plan to visit Sundown in City this year? 1 time

2 times

3 times

4 times

All 5 Dates

12. How much is your decision to purchase a product or service influenced by sponsors of Sundown in the City?

	1. Very influential	2. Moderately Influential	3. Not Influential
Influence	How much is your decision to purchase a product or service influenced by sponsors of Sundown in the City? Influence 1. Very influential	Influence 2. Moderately Influential	Influence 3. Not Influential

13. What is the month and year of your birth? _/_ (i.e. 08/1970)

What is the month and year of your birth? ___/___ (i.e. 08/1970)

Questions 14, 15 and 16 are for those patrons 21 years of age or older. If you are under 21 please proceed to question 17.

14. What is your primary driver for a beer purchase at Sundown?

What is your primary driver for a beer purchase at Sundown? Price

Selection

Ease of process (ID, wristband, etc)

Location of beer stand

Do not drink beer

15. What is your preference in terms of beer selection?

What is your preference in terms of beer selection? Domestic

Import

Microbrew

Do not drink beer

16. On average, how many beers will you consume at Sundown?

On average, how many beers will you consume at Sundown? 1

4 or more

Zero

17. What is your gender?

What is your gender? Male

Female

18. What is your race/ethnicity? (please check the one that best describes you)

What is your race/ethnicity? (please check the one that best describes you) American Indian or Alaskan Native

Hawaiian or Other Pacific Islander

Asian or Asian American

Black or African American

Hispance, Spanish or Latino

Non-Hispanic White

19. What is your marital status?

What is your marital status? Married

Divorced

Separated

Widowed

Never been married

Member of an unmaried couple

20. What is your employment status?

What is your employment status? Full Time Employee

Part Time Employee

Student - College/University/Vocational Program

Student - K-12

Retired

Homemaker

Unemployed

21. What is your highest education completed?

What is your highest education completed? High School or GED

Some college or technical school

College Graduate

Advanced Degree (Graduate School and/or PHD)

Other

22. How many members are in your household? (includes yourself)

How many members are in your household? (includes yourself) 1 to 2

3 to 4

5 to 6

6 or more

23. What is your annual household income?

What is your annual household income? $0 to $24,999

$25,000 to $49,999

$50,000 to $99,999

$100,000 to $149,999

$150,000 to $199,999

$200,000 +

24. How did you hear about Sundown in the City and/or the Sundown in the City lineup?

How did you hear about Sundown in the City and/or the Sundown in the City lineup? Sundown in the City Website Concertwire.com Poster and/or Flyer Newspaper Article	Radio Social Media (i.e. Facebook, Twitter, etc) Friends or Family Other
Other (please specify)

25. To be entered in the drawing to win tickets, please provide a valid email address (this is how we will contact you if you win).

To be entered in the drawing to win tickets, please provide a valid email address (this is how we will contact you if you win). Email Address:

26. Would you like to subscribe to AC Entertainment's LiveWire weekly e-newsletter to receive event announcements, special promotions and entertainment news?

Would you like to subscribe to AC Entertainment's LiveWire weekly e-newsletter to receive event announcements, special promotions and entertainment news? Yes