Study on the usefulness of social media in competitive intelligence
This study is conducted by ValueNotes, a business research company based in Pune, India. We would like to understand the global competitive intelligence (CI) community’s usage of social media in gathering CI. If you are involved in any CI activities in your organisation, your insights will be valued very much.
Please note that any information you share with us will ONLY be analyzed in the aggregate (anonymously), to derive market characteristics. We would greatly appreciate your participation in this survey, and request 10-15 minutes of your time to complete the same.
Competitive intelligence (CI) here refers to the action of defining, gathering, analyzing, and distributing Intelligence about products, customers, competitors and any aspect of the environment needed to support executives and managers in making strategic decisions for an organization.
For the purpose of this study,
Social media is defined as media for social interaction, using highly accessible and scalable publishing techniques. Social media use web-based technologies to transform and broadcast media monologues into social media dialogues. Social media can take many different forms, including Internet forums, weblogs, social blogs, microblogging, wikis, podcasts, pictures, video, rating and social bookmarking.