Goodwill Shopper Survey

Welcome to Goodwill Industries of the Redwood Empire, Santa Rosa, CA

Thank you for donating to Goodwill. Your feedback is important to us and helps Goodwill better serve you and the community. This survey should take about three to five minutes to complete. Thank you in advance for your time.

*
1. What store did you visit?

What store did you visit?

2. How did you feel about the store?

	Very Satisfied	Satisfied	Undecided	Dissatisfied	Very Dissatisfied
Appearance and cleanliness	*How did you feel about the store? Appearance and cleanliness Very Satisfied	Appearance and cleanliness Satisfied	Appearance and cleanliness Undecided	Appearance and cleanliness Dissatisfied	Appearance and cleanliness Very Dissatisfied
Convenience of store's location	Convenience of store's location Very Satisfied	Convenience of store's location Satisfied	Convenience of store's location Undecided	Convenience of store's location Dissatisfied	Convenience of store's location Very Dissatisfied
Hours of operation	Hours of operation Very Satisfied	Hours of operation Satisfied	Hours of operation Undecided	Hours of operation Dissatisfied	Hours of operation Very Dissatisfied
Layout of store departments	Layout of store departments Very Satisfied	Layout of store departments Satisfied	Layout of store departments Undecided	Layout of store departments Dissatisfied	Layout of store departments Very Dissatisfied
Music and store announcements	Music and store announcements Very Satisfied	Music and store announcements Satisfied	Music and store announcements Undecided	Music and store announcements Dissatisfied	Music and store announcements Very Dissatisfied

*
3. How did you feel about the service you received in the store?

	Very Satisfied	Satisfied	Undecided	Dissatisfied	Very Dissatisfied	Yes	No
Rate your overall checkout experience	*How did you feel about the service you received in the store? Rate your overall checkout experience Very Satisfied	Rate your overall checkout experience Satisfied	Rate your overall checkout experience Undecided	Rate your overall checkout experience Dissatisfied	Rate your overall checkout experience Very Dissatisfied	Rate your overall checkout experience Yes	Rate your overall checkout experience No
Were you greeted when you entered the store?	Were you greeted when you entered the store? Very Satisfied	Were you greeted when you entered the store? Satisfied	Were you greeted when you entered the store? Undecided	Were you greeted when you entered the store? Dissatisfied	Were you greeted when you entered the store? Very Dissatisfied	Were you greeted when you entered the store? Yes	Were you greeted when you entered the store? No
Was Goodwill's mission, chaning lives and strengthening communities through the dignity and power of work, advertised in the store?	Was Goodwill's mission, chaning lives and strengthening communities through the dignity and power of work, advertised in the store? Very Satisfied	Was Goodwill's mission, chaning lives and strengthening communities through the dignity and power of work, advertised in the store? Satisfied	Was Goodwill's mission, chaning lives and strengthening communities through the dignity and power of work, advertised in the store? Undecided	Was Goodwill's mission, chaning lives and strengthening communities through the dignity and power of work, advertised in the store? Dissatisfied	Was Goodwill's mission, chaning lives and strengthening communities through the dignity and power of work, advertised in the store? Very Dissatisfied	Was Goodwill's mission, chaning lives and strengthening communities through the dignity and power of work, advertised in the store? Yes	Was Goodwill's mission, chaning lives and strengthening communities through the dignity and power of work, advertised in the store? No
Did you find the store associates to be knowledgeable/helpful?	Did you find the store associates to be knowledgeable/helpful? Very Satisfied	Did you find the store associates to be knowledgeable/helpful? Satisfied	Did you find the store associates to be knowledgeable/helpful? Undecided	Did you find the store associates to be knowledgeable/helpful? Dissatisfied	Did you find the store associates to be knowledgeable/helpful? Very Dissatisfied	Did you find the store associates to be knowledgeable/helpful? Yes	Did you find the store associates to be knowledgeable/helpful? No
Was our store associates friendly?	Was our store associates friendly? Very Satisfied	Was our store associates friendly? Satisfied	Was our store associates friendly? Undecided	Was our store associates friendly? Dissatisfied	Was our store associates friendly? Very Dissatisfied	Was our store associates friendly? Yes	Was our store associates friendly? No
Were you thanked by our store associates when you left the donation center?	Were you thanked by our store associates when you left the donation center? Very Satisfied	Were you thanked by our store associates when you left the donation center? Satisfied	Were you thanked by our store associates when you left the donation center? Undecided	Were you thanked by our store associates when you left the donation center? Dissatisfied	Were you thanked by our store associates when you left the donation center? Very Dissatisfied	Were you thanked by our store associates when you left the donation center? Yes	Were you thanked by our store associates when you left the donation center? No

*
4. How did you feel about the merchandise in the store?

	Very Satisfied	Satisfied	Undecided	Dissatisfied	Very Dissatisfied
Quality of merchandise	*How did you feel about the merchandise in the store? Quality of merchandise Very Satisfied	Quality of merchandise Satisfied	Quality of merchandise Undecided	Quality of merchandise Dissatisfied	Quality of merchandise Very Dissatisfied
Variety of merchandise	Variety of merchandise Very Satisfied	Variety of merchandise Satisfied	Variety of merchandise Undecided	Variety of merchandise Dissatisfied	Variety of merchandise Very Dissatisfied
Display of merchandise	Display of merchandise Very Satisfied	Display of merchandise Satisfied	Display of merchandise Undecided	Display of merchandise Dissatisfied	Display of merchandise Very Dissatisfied
Visibility of price tags	Visibility of price tags Very Satisfied	Visibility of price tags Satisfied	Visibility of price tags Undecided	Visibility of price tags Dissatisfied	Visibility of price tags Very Dissatisfied

*
5. Of the above items, which are important to you when deciding to shop at Goodwill

	Yes	No
Quality of merchandise	*Of the above items, which are important to you when deciding to shop at Goodwill Quality of merchandise Yes	Quality of merchandise No
Display of merchandise	Display of merchandise Yes	Display of merchandise No
Variety of merchandise	Variety of merchandise Yes	Variety of merchandise No
Visibility of price tags	Visibility of price tags Yes	Visibility of price tags No

*
6. Please rank why you shop at Goodwill

	5 - Very Important	4 - Important	3 - Unsure or Undecided	2 - Not Important	1 - Very Unimportant
Low Prices	*Please rank why you shop at Goodwill Low Prices 5 - Very Important	Low Prices 4 - Important	Low Prices 3 - Unsure or Undecided	Low Prices 2 - Not Important	Low Prices 1 - Very Unimportant
Wide selections	Wide selections 5 - Very Important	Wide selections 4 - Important	Wide selections 3 - Unsure or Undecided	Wide selections 2 - Not Important	Wide selections 1 - Very Unimportant
Quality of merchandise	Quality of merchandise 5 - Very Important	Quality of merchandise 4 - Important	Quality of merchandise 3 - Unsure or Undecided	Quality of merchandise 2 - Not Important	Quality of merchandise 1 - Very Unimportant
Convenient location	Convenient location 5 - Very Important	Convenient location 4 - Important	Convenient location 3 - Unsure or Undecided	Convenient location 2 - Not Important	Convenient location 1 - Very Unimportant
Treasure hunting	Treasure hunting 5 - Very Important	Treasure hunting 4 - Important	Treasure hunting 3 - Unsure or Undecided	Treasure hunting 2 - Not Important	Treasure hunting 1 - Very Unimportant

Explain (optional)

Goodwill Shopper Survey

Welcome to Goodwill Industries of the Redwood Empire, Santa Rosa, CA

*1. What store did you visit?

2. How did you feel about the store?

*3. How did you feel about the service you received in the store?

*4. How did you feel about the merchandise in the store?

*5. Of the above items, which are important to you when deciding to shop at Goodwill

*6. Please rank why you shop at Goodwill

*
1. What store did you visit?

*
3. How did you feel about the service you received in the store?

*
4. How did you feel about the merchandise in the store?

*
5. Of the above items, which are important to you when deciding to shop at Goodwill

*
6. Please rank why you shop at Goodwill