Niche Social Networks*

 
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Image as described above
This study has been designed by Carlos Osorio (PhD student at Newcastle University Business School) and Dr Savvas Papagiannidis (Senior Lecturer at Newcastle University Business School, UK).

Online social networks is growing phenomenon, with more and more people registered in at least one of them. Among the most popular networks are Facebook, Google+, Twitter and LinkedIn. These networks are considered as “generic” social network site (SNS) offering the possibility to create groups that users with similar interests can join. An alternative option to joining these networks and groups within them is to join thematic or “niche” networks that only revolve around specific interest. In other words, instead of joining a group in Facebook about a specific interest, users could join a niche network that revolves -only- around a particular interest (e.g. a football team, a hobby or a place). Users can join multiple generic and niche networks depending on their interests.

The aim of this work is to study the underlying reasons for joining a “niche” network and compare them to a “generic” one (such as Facebook, Google+, Twitter and LinkedIn).

To achieve this, we will ask you a series of questions. Each question should be answered once with Facebook in mind and once with a niche network of your choice in mind. Before proceeding you will also be asked to pick a niche network that will keep in mind while answering the questions. Please answer the niche network questions only in relation to this network.

By completing the survey you can optionally entered in a drow for an iPod Shuffle.

Important clarifications:
• The questions that follow concern your circumstances and may be of a personal nature. You may want to complete the questionnaire in private, when you are not disturbed.
• Your answers should be dealt with in a confidential manner. Any information provided will be used solely for the purpose of this research.
• It is very important that you answer all the questions.
• There are no right or wrong answers. Please provide the answer that you think suits your circumstances best.
• You will need approximately 10 minutes to complete the questionnaire.

Please do not hesitate to contact Carlos Osorio (c.osorio@newcastle.ac.uk) if you have any questions regarding this research or the questionnaire.
*
1. Are you an active user of Facebook (generic network) AND at least one niche network?
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