Birthday in a Box Survey/MochaManual

1. What is your age?

What is your age? < 25

25-30

31-40

40 +

2. # of Children?

# of Children? 1

3. How old is your child/ youngest child?

How old is your child/ youngest child? 0-12 months

13 mths-2 yrs

2-3yrs

3-4 yrs

4-5 yrs

4. On average, how much do you spend on birthday party supplies for your child? (including favors)

On average, how much do you spend on birthday party supplies for your child? (including favors) Under $100

$150-$200

$250-$300

Over $300

5. How many children do you typically invite to a birthday party?

How many children do you typically invite to a birthday party? Under 5 children

5-10

10-15

15-20

20 plus

6. Who typically attends your child’s birthday party?

Who typically attends your child’s birthday party? Mostly family

Mostly schoolmates

Mostly neighbors

Mostly other friends

It varies

7. Where do you usually have your birthday parties?

Where do you usually have your birthday parties? At a home

Lodge or Fellowship Hall

Park

Kids Party Place (like Gymboree)

Fast food or other restaurant

Other (please specify)

8. What types of African American themed party goods would you most likely purchase?

What types of African American themed party goods would you most likely purchase? Partyware (i.e. plates, cups,napkins)

Decorations

Party Favors

Personalized Products (i.e. invitations & banners)

Other (please specify)

9. If you were to purchase party goods featuring African American children, which features would be important to influence your decision to buy? Select 1 for least important to 4 for most important to you.

	1 "Least Important"	2	3	4 "Most Important"
Hair texture is authentic	*If you were to purchase party goods featuring African American children, which features would be important to influence your decision to buy? Select 1 for least important to 4 for most important to you. Hair texture is authentic 1 "Least Important"	Hair texture is authentic 2	Hair texture is authentic 3	Hair texture is authentic 4 "Most Important"
Facial features look ethnic	Facial features look ethnic 1 "Least Important"	Facial features look ethnic 2	Facial features look ethnic 3	Facial features look ethnic 4 "Most Important"
Available in multiple skin tones	Available in multiple skin tones 1 "Least Important"	Available in multiple skin tones 2	Available in multiple skin tones 3	Available in multiple skin tones 4 "Most Important"
No stereotypical images	No stereotypical images 1 "Least Important"	No stereotypical images 2	No stereotypical images 3	No stereotypical images 4 "Most Important"

10. Do you think your child would rather have a classic party pattern (i.e. Dinosaurs, Sports, Tea Party) or a pattern that features African American images or characters?

Do you think your child would rather have a classic party pattern (i.e. Dinosaurs, Sports, Tea Party) or a pattern that features African American images or characters? Classic

African American focused

11. If you could choose, would it be more important to have African American images on personalized products such as invitations and banners or partyware such as plates and napkins?

If you could choose, would it be more important to have African American images on personalized products such as invitations and banners or partyware such as plates and napkins? Personalized Products (i.e. invitations & banners)

Partyware (i.e. plates, cups, napkins)

Other (please specify)

Birthday in a Box Survey/MochaManual

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