Melba Recordings Customer Questionnaire

Melba Recordings is currently undertaking research into music downloading possibilities for the record label and as part of that research are eager to find out more about how you currently purchase and listen to music. We would be extremely grateful if you would complete this short questionnaire. This questionnaire only takes 5 minutes to complete and questionnaires completed by COB Monday 8th March will be entered into a draw to win one of 6 Melba Recordings CDs.

All information provided as part of this survey will be treated as stricly confidential and will not be disclosed to any other parties.

1. If you would like to be in the draw to win one of 6 Melba Recordings CDs, please tell us your email address in the box below

If you would like to be in the draw to win one of 6 Melba Recordings CDs, please tell us your email address in the box below

2. Please select your age from the list below

Please select your age from the list below 12 - 18 years

19 - 25 years

26 - 40 years

41 - 60 years

61+ years

3. Please select your gender from the list below

Please select your gender from the list below Female

Male

4. When you purchase classical music CDs or downloads what level of influence do each of the following have?

	Heavy influence	Some influence	No influence
Committed to the artist	*When you purchase classical music CDs or downloads what level of influence do each of the following have? Committed to the artist Heavy influence	Committed to the artist Some influence	Committed to the artist No influence
Radio airplay	Radio airplay Heavy influence	Radio airplay Some influence	Radio airplay No influence
Radio endorsement (CD of the week)	Radio endorsement (CD of the week) Heavy influence	Radio endorsement (CD of the week) Some influence	Radio endorsement (CD of the week) No influence
Newspaper reviews	Newspaper reviews Heavy influence	Newspaper reviews Some influence	Newspaper reviews No influence
Magazine reviews	Magazine reviews Heavy influence	Magazine reviews Some influence	Magazine reviews No influence
On-line reviews	On-line reviews Heavy influence	On-line reviews Some influence	On-line reviews No influence
Featured CD at on-line store	Featured CD at on-line store Heavy influence	Featured CD at on-line store Some influence	Featured CD at on-line store No influence
Heard the artist live	Heard the artist live Heavy influence	Heard the artist live Some influence	Heard the artist live No influence
Word of mouth	Word of mouth Heavy influence	Word of mouth Some influence	Word of mouth No influence
Awards the CD has received	Awards the CD has received Heavy influence	Awards the CD has received Some influence	Awards the CD has received No influence
Featured CD at a music store	Featured CD at a music store Heavy influence	Featured CD at a music store Some influence	Featured CD at a music store No influence
Browsing in a music store	Browsing in a music store Heavy influence	Browsing in a music store Some influence	Browsing in a music store No influence
Browsing an online music site	Browsing an online music site Heavy influence	Browsing an online music site Some influence	Browsing an online music site No influence

5. How many classical music CDs do you purchase physically or "in person" from a retail outlet or shop.

How many classical music CDs do you purchase physically or "in person" from a retail outlet or shop. Per Month
Per Year

6. How many classical music CDs do you purchase using the on-line web?

How many classical music CDs do you purchase using the on-line web? Per Month
Per Year

7. If purchasing on-line, please tell us in the box below which sites you most often use (E.g. Amazon, ABC etc.)

If purchasing on-line, please tell us in the box below which sites you most often use (E.g. Amazon, ABC etc.)

8. Have you ever purchased CDs from the Melba site?

Have you ever purchased CDs from the Melba site? No
Yes. Please tell us how many in the past 12 months?

9. If you do not purchase from the Melba site then please tell us the reason why you have not purchased from the website.

If you do not purchase from the Melba site then please tell us the reason why you have not purchased from the website.

10. Do you download classical music?

Do you download classical music? Yes
No. Please tell us the reason(s) in the box below

11. If you download classical music, how many often do you download?

If you download classical music, how many often do you download? Tracks per month?
Tracks per year?
Albums per month?
Albums per year?

12. Please tell us in the box below what sites you normally download your music from

Please tell us in the box below what sites you normally download your music from

13. On average how much do you pay? ($AU)

On average how much do you pay? ($AU) Per track
Per album

14. Have you ever downloaded classical music for free?

Have you ever downloaded classical music for free? Yes

15. If you download music, please tell us which device(s) you downloaded to

If you download music, please tell us which device(s) you downloaded to Personal computer MP3 player	Mobile phone Home entertainment system
Other (please specify)

16. Please tell us in the box below what would persuade you to download more classical music

Please tell us in the box below what would persuade you to download more classical music

17. How many times a year do you attend live classical music events?

How many times a year do you attend live classical music events?

18. Do you watch classical music channels on TV?

Do you watch classical music channels on TV? No
Yes. Please tell us which channels in the box below

19. Do you listen to classical music radio?

Do you listen to classical music radio? No
Yes. Please tell us which stations in the box below

20. Do you subscribe to or regularly purchase classical music magazines?

Do you subscribe to or regularly purchase classical music magazines? No
Yes. Please tell us which magazines in the box below

21. If you have any other comments you would like to make, please tell us in the box below.

If you have any other comments you would like to make, please tell us in the box below.

Thank you for completing this survey.

When you click "Done", you will be directed to Melba Recordings website.

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