5-Minute Survey: Your Nonprofit Marketing

1. What is your single greatest marketing pain point?
No one has enough time or budget so I've left those off the list.

What is your single greatest marketing pain point?
No one has enough time or budget so I've left those off the list. Lack of leadership support

N/A, our marketing is great!

Don't know what the process should be / lack of expertise

No clear direction to start from / no org strategy

Low priority / too busy with existing tasks

2. Please rate each of these learning methods on how doable (budget and time) and effective it is in building your professional skills.

	Not at all	Somewhat	Good	Fantastic
Small-group learning (e-clinics with assignments, office hours, webinars, critiques)	*Please rate each of these learning methods on how doable (budget and time) and effective it is in building your professional skills. Small-group learning (e-clinics with assignments, office hours, webinars, critiques) Not at all	Small-group learning (e-clinics with assignments, office hours, webinars, critiques) Somewhat	Small-group learning (e-clinics with assignments, office hours, webinars, critiques) Good	Small-group learning (e-clinics with assignments, office hours, webinars, critiques) Fantastic
Coaching (one-to-one)	Coaching (one-to-one) Not at all	Coaching (one-to-one) Somewhat	Coaching (one-to-one) Good	Coaching (one-to-one) Fantastic
Written content (articles, guides, e-books)	Written content (articles, guides, e-books) Not at all	Written content (articles, guides, e-books) Somewhat	Written content (articles, guides, e-books) Good	Written content (articles, guides, e-books) Fantastic
Webinars (one-offs or series of 2-3)	Webinars (one-offs or series of 2-3) Not at all	Webinars (one-offs or series of 2-3) Somewhat	Webinars (one-offs or series of 2-3) Good	Webinars (one-offs or series of 2-3) Fantastic
In-person trainings	In-person trainings Not at all	In-person trainings Somewhat	In-person trainings Good	In-person trainings Fantastic
Conferences	Conferences Not at all	Conferences Somewhat	Conferences Good	Conferences Fantastic

Other (please specify)

3. How do you decide what marketing activities (or tactics) you'll implement?

How do you decide what marketing activities (or tactics) you'll implement? 1 Step: Go right to tactics, based on what deadline is next

2 Steps: Define goals, then tactics

3 Steps: Define goals & audiences/actions needed to meet them, then tactics

4 Steps: Define goals & and audiences/actions needed to meet them,
then most relevant methods (e.g. branding or training), then tactics