Exit this survey >> Automotive Lead Source Effectiveness Survey 1. Introduction Question Title * 1. Please fill out these questions. Your Title/Role in Your Dealership: Question Title * 2. What type of dealership are you? Independent Manufacturer Franchise Other (please specify) Question Title * 3. What is the close rates for the lead source shown below in your dealership in the past 60 days: N/A < 5% 6% 7% 8% 9% 10% 11% 12% 13% 14% 15% 16% 17% 18% 19% >20% Manufacturer provided leads Manufacturer provided leads N/A Manufacturer provided leads < 5% Manufacturer provided leads 6% Manufacturer provided leads 7% Manufacturer provided leads 8% Manufacturer provided leads 9% Manufacturer provided leads 10% Manufacturer provided leads 11% Manufacturer provided leads 12% Manufacturer provided leads 13% Manufacturer provided leads 14% Manufacturer provided leads 15% Manufacturer provided leads 16% Manufacturer provided leads 17% Manufacturer provided leads 18% Manufacturer provided leads 19% Manufacturer provided leads >20% Leads from your dealer website Leads from your dealer website N/A Leads from your dealer website < 5% Leads from your dealer website 6% Leads from your dealer website 7% Leads from your dealer website 8% Leads from your dealer website 9% Leads from your dealer website 10% Leads from your dealer website 11% Leads from your dealer website 12% Leads from your dealer website 13% Leads from your dealer website 14% Leads from your dealer website 15% Leads from your dealer website 16% Leads from your dealer website 17% Leads from your dealer website 18% Leads from your dealer website 19% Leads from your dealer website >20% Social media leads from your dealer website Social media leads from your dealer website N/A Social media leads from your dealer website < 5% Social media leads from your dealer website 6% Social media leads from your dealer website 7% Social media leads from your dealer website 8% Social media leads from your dealer website 9% Social media leads from your dealer website 10% Social media leads from your dealer website 11% Social media leads from your dealer website 12% Social media leads from your dealer website 13% Social media leads from your dealer website 14% Social media leads from your dealer website 15% Social media leads from your dealer website 16% Social media leads from your dealer website 17% Social media leads from your dealer website 18% Social media leads from your dealer website 19% Social media leads from your dealer website >20% Third party leads - New Cars Third party leads - New Cars N/A Third party leads - New Cars < 5% Third party leads - New Cars 6% Third party leads - New Cars 7% Third party leads - New Cars 8% Third party leads - New Cars 9% Third party leads - New Cars 10% Third party leads - New Cars 11% Third party leads - New Cars 12% Third party leads - New Cars 13% Third party leads - New Cars 14% Third party leads - New Cars 15% Third party leads - New Cars 16% Third party leads - New Cars 17% Third party leads - New Cars 18% Third party leads - New Cars 19% Third party leads - New Cars >20% Third Party leads - Used Cars Third Party leads - Used Cars N/A Third Party leads - Used Cars < 5% Third Party leads - Used Cars 6% Third Party leads - Used Cars 7% Third Party leads - Used Cars 8% Third Party leads - Used Cars 9% Third Party leads - Used Cars 10% Third Party leads - Used Cars 11% Third Party leads - Used Cars 12% Third Party leads - Used Cars 13% Third Party leads - Used Cars 14% Third Party leads - Used Cars 15% Third Party leads - Used Cars 16% Third Party leads - Used Cars 17% Third Party leads - Used Cars 18% Third Party leads - Used Cars 19% Third Party leads - Used Cars >20% Question Title * 4. Please indicate which sources are valuable in generating leads for the following types of buyers. (Check all that apply) Don't Know Previous customers of yours Dealership Conquest (same brand as yours but unsure which dealership to buy from) Brand Conquest (capturing customers looking at other brands) First time buyers Social Media Social Media Don't Know Social Media Previous customers of yours Social Media Dealership Conquest (same brand as yours but unsure which dealership to buy from) Social Media Brand Conquest (capturing customers looking at other brands) Social Media First time buyers Third Party Provider Third Party Provider Don't Know Third Party Provider Previous customers of yours Third Party Provider Dealership Conquest (same brand as yours but unsure which dealership to buy from) Third Party Provider Brand Conquest (capturing customers looking at other brands) Third Party Provider First time buyers SEO- Organic Search SEO- Organic Search Don't Know SEO- Organic Search Previous customers of yours SEO- Organic Search Dealership Conquest (same brand as yours but unsure which dealership to buy from) SEO- Organic Search Brand Conquest (capturing customers looking at other brands) SEO- Organic Search First time buyers Print/Newspaper Print/Newspaper Don't Know Print/Newspaper Previous customers of yours Print/Newspaper Dealership Conquest (same brand as yours but unsure which dealership to buy from) Print/Newspaper Brand Conquest (capturing customers looking at other brands) Print/Newspaper First time buyers Manufacturer Website Manufacturer Website Don't Know Manufacturer Website Previous customers of yours Manufacturer Website Dealership Conquest (same brand as yours but unsure which dealership to buy from) Manufacturer Website Brand Conquest (capturing customers looking at other brands) Manufacturer Website First time buyers Your Dealership Site Your Dealership Site Don't Know Your Dealership Site Previous customers of yours Your Dealership Site Dealership Conquest (same brand as yours but unsure which dealership to buy from) Your Dealership Site Brand Conquest (capturing customers looking at other brands) Your Dealership Site First time buyers Other Other Don't Know Other Previous customers of yours Other Dealership Conquest (same brand as yours but unsure which dealership to buy from) Other Brand Conquest (capturing customers looking at other brands) Other First time buyers PPC/SEM PPC/SEM Don't Know PPC/SEM Previous customers of yours PPC/SEM Dealership Conquest (same brand as yours but unsure which dealership to buy from) PPC/SEM Brand Conquest (capturing customers looking at other brands) PPC/SEM First time buyers Question Title * 5. How much do you spend a month on third party leads per store location? I Don't Know <$1,000 $1,000 - $2,000 $2,000 - $3,000 $3,000 - $4,000 > $4,000 Question Title * 6. How much do you spend a month on manufacturer leads per store location? I Don't Know They are zero cost We don't buy manufacturer leads <$1,000 $1,000 - $2,000 $2,000 - $3,000 $3,000 - $4,000 > $4,000 Question Title * 7. What is the most important metric that you use to determine the quality of the lead sources you measure? Cost Per Vehicle Sold Gross Profit Per Lead Cost Close Rate Other Other (please specify) Question Title * 8. Have you created A/B testing models on your website landing pages to measure the impact that design has on direct lead submission? Yes No We don't use landing pages Next >>