Automotive Lead Source Effectiveness Survey

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1. Please fill out these questions.

Please fill out these questions.   Your Title/Role in Your Dealership:

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2. What type of dealership are you?

What type of dealership are you?   Independent Manufacturer Franchise

Other (please specify)

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3. What is the close rates for the lead source shown below in your dealership in the past 60 days:

	N/A	< 5%	6%	7%	8%	9%	10%	11%	12%	13%	14%	15%	16%	17%	18%	19%	>20%
Manufacturer provided leads	*What is the close rates for the lead source shown below in your dealership in the past 60 days: Manufacturer provided leads N/A	Manufacturer provided leads < 5%	Manufacturer provided leads 6%	Manufacturer provided leads 7%	Manufacturer provided leads 8%	Manufacturer provided leads 9%	Manufacturer provided leads 10%	Manufacturer provided leads 11%	Manufacturer provided leads 12%	Manufacturer provided leads 13%	Manufacturer provided leads 14%	Manufacturer provided leads 15%	Manufacturer provided leads 16%	Manufacturer provided leads 17%	Manufacturer provided leads 18%	Manufacturer provided leads 19%	Manufacturer provided leads >20%
Leads from your dealer website	Leads from your dealer website N/A	Leads from your dealer website < 5%	Leads from your dealer website 6%	Leads from your dealer website 7%	Leads from your dealer website 8%	Leads from your dealer website 9%	Leads from your dealer website 10%	Leads from your dealer website 11%	Leads from your dealer website 12%	Leads from your dealer website 13%	Leads from your dealer website 14%	Leads from your dealer website 15%	Leads from your dealer website 16%	Leads from your dealer website 17%	Leads from your dealer website 18%	Leads from your dealer website 19%	Leads from your dealer website >20%
Social media leads from your dealer website	Social media leads from your dealer website N/A	Social media leads from your dealer website < 5%	Social media leads from your dealer website 6%	Social media leads from your dealer website 7%	Social media leads from your dealer website 8%	Social media leads from your dealer website 9%	Social media leads from your dealer website 10%	Social media leads from your dealer website 11%	Social media leads from your dealer website 12%	Social media leads from your dealer website 13%	Social media leads from your dealer website 14%	Social media leads from your dealer website 15%	Social media leads from your dealer website 16%	Social media leads from your dealer website 17%	Social media leads from your dealer website 18%	Social media leads from your dealer website 19%	Social media leads from your dealer website >20%
Third party leads - New Cars	Third party leads - New Cars N/A	Third party leads - New Cars < 5%	Third party leads - New Cars 6%	Third party leads - New Cars 7%	Third party leads - New Cars 8%	Third party leads - New Cars 9%	Third party leads - New Cars 10%	Third party leads - New Cars 11%	Third party leads - New Cars 12%	Third party leads - New Cars 13%	Third party leads - New Cars 14%	Third party leads - New Cars 15%	Third party leads - New Cars 16%	Third party leads - New Cars 17%	Third party leads - New Cars 18%	Third party leads - New Cars 19%	Third party leads - New Cars >20%
Third Party leads - Used Cars	Third Party leads - Used Cars N/A	Third Party leads - Used Cars < 5%	Third Party leads - Used Cars 6%	Third Party leads - Used Cars 7%	Third Party leads - Used Cars 8%	Third Party leads - Used Cars 9%	Third Party leads - Used Cars 10%	Third Party leads - Used Cars 11%	Third Party leads - Used Cars 12%	Third Party leads - Used Cars 13%	Third Party leads - Used Cars 14%	Third Party leads - Used Cars 15%	Third Party leads - Used Cars 16%	Third Party leads - Used Cars 17%	Third Party leads - Used Cars 18%	Third Party leads - Used Cars 19%	Third Party leads - Used Cars >20%

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4. Please indicate which sources are valuable in generating leads for the following types of buyers. (Check all that apply)

	Don't Know	Previous customers of yours	Dealership Conquest (same brand as yours but unsure which dealership to buy from)	Brand Conquest (capturing customers looking at other brands)	First time buyers
Social Media	*Please indicate which sources are valuable in generating leads for the following types of buyers. (Check all that apply) Social Media Don't Know	Social Media Previous customers of yours	Social Media Dealership Conquest (same brand as yours but unsure which dealership to buy from)	Social Media Brand Conquest (capturing customers looking at other brands)	Social Media First time buyers
Third Party Provider	Third Party Provider Don't Know	Third Party Provider Previous customers of yours	Third Party Provider Dealership Conquest (same brand as yours but unsure which dealership to buy from)	Third Party Provider Brand Conquest (capturing customers looking at other brands)	Third Party Provider First time buyers
SEO- Organic Search	SEO- Organic Search Don't Know	SEO- Organic Search Previous customers of yours	SEO- Organic Search Dealership Conquest (same brand as yours but unsure which dealership to buy from)	SEO- Organic Search Brand Conquest (capturing customers looking at other brands)	SEO- Organic Search First time buyers
Print/Newspaper	Print/Newspaper Don't Know	Print/Newspaper Previous customers of yours	Print/Newspaper Dealership Conquest (same brand as yours but unsure which dealership to buy from)	Print/Newspaper Brand Conquest (capturing customers looking at other brands)	Print/Newspaper First time buyers
Manufacturer Website	Manufacturer Website Don't Know	Manufacturer Website Previous customers of yours	Manufacturer Website Dealership Conquest (same brand as yours but unsure which dealership to buy from)	Manufacturer Website Brand Conquest (capturing customers looking at other brands)	Manufacturer Website First time buyers
Your Dealership Site	Your Dealership Site Don't Know	Your Dealership Site Previous customers of yours	Your Dealership Site Dealership Conquest (same brand as yours but unsure which dealership to buy from)	Your Dealership Site Brand Conquest (capturing customers looking at other brands)	Your Dealership Site First time buyers
Other	Other Don't Know	Other Previous customers of yours	Other Dealership Conquest (same brand as yours but unsure which dealership to buy from)	Other Brand Conquest (capturing customers looking at other brands)	Other First time buyers
PPC/SEM	PPC/SEM Don't Know	PPC/SEM Previous customers of yours	PPC/SEM Dealership Conquest (same brand as yours but unsure which dealership to buy from)	PPC/SEM Brand Conquest (capturing customers looking at other brands)	PPC/SEM First time buyers

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5. How much do you spend a month on third party leads per store location?

How much do you spend a month on third party leads per store location?   I Don't Know <$1,000 $1,000 - $2,000 $2,000 - $3,000 $3,000 - $4,000 > $4,000

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6. How much do you spend a month on manufacturer leads per store location?

How much do you spend a month on manufacturer leads per store location?   I Don't Know They are zero cost We don't buy manufacturer leads <$1,000 $1,000 - $2,000 $2,000 - $3,000 $3,000 - $4,000 > $4,000

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7. What is the most important metric that you use to determine the quality of the lead sources you measure?

What is the most important metric that you use to determine the quality of the lead sources you measure?   Cost Per Vehicle Sold	Gross Profit Per Lead Cost	Close Rate	Other
Other (please specify)

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8. Have you created A/B testing models on your website landing pages to measure the impact that design has on direct lead submission?

Have you created A/B testing models on your website landing pages to measure the impact that design has on direct lead submission?   Yes No We don't use landing pages