KICKSTART DIGITALPre-Assessment Survey

Congratulations on your successful nomination into the KICKSTART Digital program!

In order to provide you with the most relevant learning experience, please complete this short survey about your role and digital requirements. This will allow us to assign the most appropriate program content and make your KICKSTART experience as relevant as possible for you.

	Accountable	Responsible	Involved	Support/Developing Skills
Digital Strategy	Digital Strategy Accountable	Digital Strategy Responsible	Digital Strategy Involved	Digital Strategy Support/Developing Skills
Media Plans	Media Plans Accountable	Media Plans Responsible	Media Plans Involved	Media Plans Support/Developing Skills
Digital Execution	Digital Execution Accountable	Digital Execution Responsible	Digital Execution Involved	Digital Execution Support/Developing Skills
Content and Creative	Content and Creative Accountable	Content and Creative Responsible	Content and Creative Involved	Content and Creative Support/Developing Skills
Personalisation @ Scale	Personalisation @ Scale Accountable	Personalisation @ Scale Responsible	Personalisation @ Scale Involved	Personalisation @ Scale Support/Developing Skills

Accountable

Responsible

Involved

Support/Developing Skills

Digital Strategy

Digital Strategy Accountable

Digital Strategy Responsible

Digital Strategy Involved

Digital Strategy Support/Developing Skills

Media Plans

Media Plans Accountable

Media Plans Responsible

Media Plans Involved

Media Plans Support/Developing Skills

Digital Execution

Digital Execution Accountable

Digital Execution Responsible

Digital Execution Involved

Digital Execution Support/Developing Skills

Content and Creative

Content and Creative Accountable

Content and Creative Responsible

Content and Creative Involved

Content and Creative Support/Developing Skills

Personalisation @ Scale

Personalisation @ Scale Accountable

Personalisation @ Scale Responsible

Personalisation @ Scale Involved

Personalisation @ Scale Support/Developing Skills

	Foundational	Intermediate	Advanced	Expert
Digital Consumer Signals and how they can be used to help map the Digital Consumer Journey	Digital Consumer Signals and how they can be used to help map the Digital Consumer Journey Foundational	Digital Consumer Signals and how they can be used to help map the Digital Consumer Journey Intermediate	Digital Consumer Signals and how they can be used to help map the Digital Consumer Journey Advanced	Digital Consumer Signals and how they can be used to help map the Digital Consumer Journey Expert
Key Digital Platforms	Key Digital Platforms Foundational	Key Digital Platforms Intermediate	Key Digital Platforms Advanced	Key Digital Platforms Expert
Programmatic Media Buying	Programmatic Media Buying Foundational	Programmatic Media Buying Intermediate	Programmatic Media Buying Advanced	Programmatic Media Buying Expert
The Personalisation @ Scale Process	The Personalisation @ Scale Process Foundational	The Personalisation @ Scale Process Intermediate	The Personalisation @ Scale Process Advanced	The Personalisation @ Scale Process Expert
Best Practice Guidelines for Creative Effectiveness on Key Digital Platforms	Best Practice Guidelines for Creative Effectiveness on Key Digital Platforms Foundational	Best Practice Guidelines for Creative Effectiveness on Key Digital Platforms Intermediate	Best Practice Guidelines for Creative Effectiveness on Key Digital Platforms Advanced	Best Practice Guidelines for Creative Effectiveness on Key Digital Platforms Expert
Digital Metrics on Key Digital Platforms	Digital Metrics on Key Digital Platforms Foundational	Digital Metrics on Key Digital Platforms Intermediate	Digital Metrics on Key Digital Platforms Advanced	Digital Metrics on Key Digital Platforms Expert
Digital ROI Measurement	Digital ROI Measurement Foundational	Digital ROI Measurement Intermediate	Digital ROI Measurement Advanced	Digital ROI Measurement Expert

Foundational

Intermediate

Advanced

Expert

Digital Consumer Signals and how they can be used to help map the Digital Consumer Journey

Digital Consumer Signals and how they can be used to help map the Digital Consumer Journey Foundational

Digital Consumer Signals and how they can be used to help map the Digital Consumer Journey Intermediate

Digital Consumer Signals and how they can be used to help map the Digital Consumer Journey Advanced

Digital Consumer Signals and how they can be used to help map the Digital Consumer Journey Expert

Key Digital Platforms

Key Digital Platforms Foundational

Key Digital Platforms Intermediate

Key Digital Platforms Advanced

Key Digital Platforms Expert

Programmatic Media Buying

Programmatic Media Buying Foundational

Programmatic Media Buying Intermediate

Programmatic Media Buying Advanced

Programmatic Media Buying Expert

The Personalisation @ Scale Process

The Personalisation @ Scale Process Foundational

The Personalisation @ Scale Process Intermediate

The Personalisation @ Scale Process Advanced

The Personalisation @ Scale Process Expert

Best Practice Guidelines for Creative Effectiveness on Key Digital Platforms

Best Practice Guidelines for Creative Effectiveness on Key Digital Platforms Foundational

Best Practice Guidelines for Creative Effectiveness on Key Digital Platforms Intermediate

Best Practice Guidelines for Creative Effectiveness on Key Digital Platforms Advanced

Best Practice Guidelines for Creative Effectiveness on Key Digital Platforms Expert

Digital Metrics on Key Digital Platforms

Digital Metrics on Key Digital Platforms Foundational

Digital Metrics on Key Digital Platforms Intermediate

Digital Metrics on Key Digital Platforms Advanced

Digital Metrics on Key Digital Platforms Expert

Digital ROI Measurement

Digital ROI Measurement Foundational

Digital ROI Measurement Intermediate

Digital ROI Measurement Advanced

Digital ROI Measurement Expert

	Not at all	A little	A lot
Apply Demand Spaces to Planning	Apply Demand Spaces to Planning Not at all	Apply Demand Spaces to Planning A little	Apply Demand Spaces to Planning A lot
Audience Segmentation	Audience Segmentation Not at all	Audience Segmentation A little	Audience Segmentation A lot
Built a phased flighting agenda	Built a phased flighting agenda Not at all	Built a phased flighting agenda A little	Built a phased flighting agenda A lot
Mapped creative against media plans	Mapped creative against media plans Not at all	Mapped creative against media plans A little	Mapped creative against media plans A lot
Pre-test creative against assets	Pre-test creative against assets Not at all	Pre-test creative against assets A little	Pre-test creative against assets A lot
Review and apply results	Review and apply results Not at all	Review and apply results A little	Review and apply results A lot

Not at all

A little

A lot

Apply Demand Spaces to Planning

Apply Demand Spaces to Planning Not at all

Apply Demand Spaces to Planning A little

Apply Demand Spaces to Planning A lot

Audience Segmentation

Audience Segmentation Not at all

Audience Segmentation A little

Audience Segmentation A lot

Built a phased flighting agenda

Built a phased flighting agenda Not at all

Built a phased flighting agenda A little

Built a phased flighting agenda A lot

Mapped creative against media plans

Mapped creative against media plans Not at all

Mapped creative against media plans A little

Mapped creative against media plans A lot

Pre-test creative against assets

Pre-test creative against assets Not at all

Pre-test creative against assets A little

Pre-test creative against assets A lot

Review and apply results

Review and apply results Not at all

Review and apply results A little

Review and apply results A lot

KICKSTART DIGITAL
Pre-Assessment Survey

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* 1. Name

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* 2. Role / Title

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* 3. Brand You Currently Work On

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* 4. Country

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* 5. Region

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* 6. 2019 Media Budget

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* 7. Overall, how would you describe your role in the following digital areas:

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* 8. On a scale of 1-5, how confident are you in developing Digital Stategy?

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* 9. Please rate your current level of understanding of:

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* 10. Are you currently implementing Personalisation @ Scale? (If YES, select YES and go to question 11, if NO, select NO and go to question 12)

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* 11. (Only complete this question if you selected YES to question 10) To what extent have you applied the following Personalsation @ Scale steps?

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* 12. (Only complete this question if you selected NO to question 10) Do you plan to implement Personalisation @ Scale in 2019 and beyond?

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* 13. What are your learning expectations for the course?