Keys to writing persuasively

1. The gold standard

What do you think is the single most important key to motivating someone to do what you ask?

(Once you vote, you'll see the 2300-year-old persuasion tip!)

Question Title

* Which of the following is the most important key to persuasive writing?

Product knowledge - really knowing what you're "selling" well

Consequences - explaining the consequences of doing or not doing what you're suggesting

Rapport - being able to charm your reader with words: great phrasing, an excellent vocabulary, etc

Being motivated - really WANTING the "sale" or reader action

Sales skill - knowing which sales technique to use in a given situation

Other (please specify)