Press Release Irrelevance Survey 2010
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1. An Inconvenient PR Truth - Second Survey

 
This survey is for journalists, editors, publishers and bloggers. It is the second piece of research carried out by the Inconvenient PR Truth campaign. The survey seeks to gain a more in depth understanding of the extent of irrelevant press release emails:

- who is most affected by them
- what are the primary causes
- what is the impact on a media recipient in terms of time wasted.

We will also be forwarding the resulting data to the UK CIPR/PRCA to be used in the Round Table event they are hosting on 25th May.

Please answer as many of the questions as you are able to. There are 24 questions (including details about you), nearly all of which are based on answer selection rather than free text, and the survey should take between 5-10 minutes to complete.

No names or publications will be published, nor will they be used for any other purpose, they just help us to ensure that we are only getting genuine responses. We will email you once however to let you know the results have been published if you supply your address at the end.

Once complete all non specific data will be published publicly on a Creative Commons basis for anyone to utilise.

Thank you very much for your time.

1. Name

2. Publication (If you are freelance and you commonly write for certain publications please list example/s)

3. What type of recipient of PR are you?

4. Sector(s) you cover (Please choose all that apply)

5. On an average working day how many press releases do you receive in your email inbox from all sources? (Enter number)

6. What proportion of the press release emails you receive from all sources are relevant to the areas you cover? (Definition of relevance - you’re happy to receive it even if you don’t use it)

7. What’s the minimum proportion of press release emails that you think should be relevant?

8. Please indicate the general level of relevance of press release emails that you receive from the following sources. E.g. "between 21-40% of the press release emails I receive from Wire services are relevant."

 Don't know/NA2% or less3-10%11-20%21-40%41-60%61-80%81-99%All are relevant
Wire services
Via Databases
PR Agencies
Freelance/Self employed PRs
In-house PRs
SEO/Search Agencies
Marketing Agencies
Other

9. Do you take action to "block" senders of irrelevant press release emails and if so on what basis?

10. What action, if any, do you take to identify senders of press releases you perceive to be consistently *relevant*?

11. Have you ever asked to be removed from a distribution list and it not be actioned? If so, which types of sender have you experienced this with? (Choose all that apply)

12. Have you ever complained to a sender about press release emails or follow up calls and if so why? (Choose all that apply)

13. Do you mind receiving either press releases or related content as an attachment?

14. What proportion of the press releases you receive are sent as attachments or include content as attachments e.g. pictures?

15. If you prefer not to receive press release emails as attachments, or with attachments, please state why? (Choose all that apply)

16. In a working day how much of your time is spent dealing with irrelevant press release emails?

17. Apart from the quantity what are the main reasons why it takes you this time to deal with them?

18. In a working day how much of your time is spent dealing with follow up phone calls about irrelevant press release emails?

19. How big an issue to your productivity are irrelevant press release emails? (1 being no issue and 5 being a major issue)

 12345
Scale of issue:

20. How frustrated do you get with receiving irrelevant press release emails? (1 being not frustrated at all and 5 being completely frustrated)

 12345
Scale of issue:

21. How big an issue to your productivity are follow up phone calls about irrelevant press release emails? (1 being no issue and 5 being a major issue)

 12345
Scale of issue

22. How frustrated do you get with receiving follow up phone calls about irrelevant press release emails? (1 being not frustrated at all and 5 being completely frustrated)

 12345
Scale of issue

23. Would you be prepared to spend approximately 30 minutes to discuss the issue either in person or over the phone? The purpose being to gain a better understanding of your experience of PR spam and where improvements could be made.

24. Please supply your email address if you would like to be informed when the results are published and/or you have answered yes to the previous question regarding a one on one conversation.

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