Thank you for participating in this survey. Please be assured that all of your answers are strictly confidential. There is no right or wrong answer to the questions, your true opinion and feedback is appreciated.

1. How often do you watch HISTORY?

How often do you watch HISTORY? Almost every day

4~5 days a week

2~3 days a week

Once a week

Once a month

Less than once a month

2. Overall speaking, how do you rate the channel on a scale of 1 to 5, where 5 is good and 1 is poor?

Overall speaking, how do you rate the channel on a scale of 1 to 5, where 5 is good and 1 is poor? 5 …… very good

3 …… neutral

1 …… poor

3. Are you aware of the program, Electric Dreams on HISTORY?

Are you aware of the program, Electric Dreams on HISTORY? Yes

4. How interested were you in the program, Electric Dreams, on a scale of 1 to 5, where 5 is very interested and 1 is uninterested? (Electric Dreams is a three-part series charting the rise of today’s globally-linked, instantly-gratified digital culture. We see the world of one ordinary British family turned upside-down as their home is “renovated” to the standard of a typical house in 1970 and then fast-forwarded through the technological revolution from 70s to the 90s.)

How interested were you in the program, Electric Dreams, on a scale of 1 to 5, where 5 is very interested and 1 is uninterested? (Electric Dreams is a three-part series charting the rise of today’s globally-linked, instantly-gratified digital culture. We see the world of one ordinary British family turned upside-down as their home is “renovated” to the standard of a typical house in 1970 and then fast-forwarded through the technological revolution from 70s to the 90s.) 5 …… very interested

3 …… neutral

1 …… uninterested

5. Did you watch Electric Dreams on HISTORY?

Did you watch Electric Dreams on HISTORY? Yes, I did.

No, I did not.

I was interested but I missed it.

6. Do you recall which advertiser sponsored the program, Electric Dreams?

Do you recall which advertiser sponsored the program, Electric Dreams? Samsung

Hitachi

Panasonic

Philips

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7. Please share with us what you like about the program, Electric Dreams.

Please share with us what you like about the program, Electric Dreams.

8. Which of following products do you or your family own, and plan to buy in next 12 months?

	Own	Plan to buy
LED TV	*Which of following products do you or your family own, and plan to buy in next 12 months? LED TV Own	LED TV Plan to buy
HD TV	HD TV Own	HD TV Plan to buy
Desk top computer	Desk top computer Own	Desk top computer Plan to buy
Laptop	Laptop Own	Laptop Plan to buy
Video Camcorder	Video Camcorder Own	Video Camcorder Plan to buy
DVD player	DVD player Own	DVD player Plan to buy
Blu-Ray DVD player	Blu-Ray DVD player Own	Blu-Ray DVD player Plan to buy
Smartphone	Smartphone Own	Smartphone Plan to buy
3G Mobile Phone	3G Mobile Phone Own	3G Mobile Phone Plan to buy
Compact digital camera	Compact digital camera Own	Compact digital camera Plan to buy
Digital SLR (single-lens réflex) camera	Digital SLR (single-lens réflex) camera Own	Digital SLR (single-lens réflex) camera Plan to buy

9. How important are the following attributes when you buy a new TV set, where 5 is very important and 1 is not important at all?

	5 (Very important)	4	3	2	1 (Not important at all)
Aesthetic Design	*How important are the following attributes when you buy a new TV set, where 5 is very important and 1 is not important at all? Aesthetic Design 5 (Very important)	Aesthetic Design 4	Aesthetic Design 3	Aesthetic Design 2	Aesthetic Design 1 (Not important at all)
Slim features	Slim features 5 (Very important)	Slim features 4	Slim features 3	Slim features 2	Slim features 1 (Not important at all)
Picture quality	Picture quality 5 (Very important)	Picture quality 4	Picture quality 3	Picture quality 2	Picture quality 1 (Not important at all)
Price	Price 5 (Very important)	Price 4	Price 3	Price 2	Price 1 (Not important at all)
Technology used	Technology used 5 (Very important)	Technology used 4	Technology used 3	Technology used 2	Technology used 1 (Not important at all)
Additional functions of the product	Additional functions of the product 5 (Very important)	Additional functions of the product 4	Additional functions of the product 3	Additional functions of the product 2	Additional functions of the product 1 (Not important at all)
Compatible with other IT products you own	Compatible with other IT products you own 5 (Very important)	Compatible with other IT products you own 4	Compatible with other IT products you own 3	Compatible with other IT products you own 2	Compatible with other IT products you own 1 (Not important at all)
Reputation of the brand	Reputation of the brand 5 (Very important)	Reputation of the brand 4	Reputation of the brand 3	Reputation of the brand 2	Reputation of the brand 1 (Not important at all)
Friend’s recommendation	Friend’s recommendation 5 (Very important)	Friend’s recommendation 4	Friend’s recommendation 3	Friend’s recommendation 2	Friend’s recommendation 1 (Not important at all)

10. If you were to buy a LED TV, which brand would you prefer?

If you were to buy a LED TV, which brand would you prefer? Samsung

Sony

Panasonic

Other (please specify)

11. How likely are you to do the following on a scale of 1 to 5, where 5 is very likely and 1 is unlikely?

	5 (Very likely)	4	3 (Neutral)	2	1 (Unlikely)
Buy a new LED TV in next 12 months	*How likely are you to do the following on a scale of 1 to 5, where 5 is very likely and 1 is unlikely? Buy a new LED TV in next 12 months 5 (Very likely)	Buy a new LED TV in next 12 months 4	Buy a new LED TV in next 12 months 3 (Neutral)	Buy a new LED TV in next 12 months 2	Buy a new LED TV in next 12 months 1 (Unlikely)
Watch TV/video on your mobile phone	Watch TV/video on your mobile phone 5 (Very likely)	Watch TV/video on your mobile phone 4	Watch TV/video on your mobile phone 3 (Neutral)	Watch TV/video on your mobile phone 2	Watch TV/video on your mobile phone 1 (Unlikely)
Upgrade your compact digital camera to a SLR digital camera in the next 12 months	Upgrade your compact digital camera to a SLR digital camera in the next 12 months 5 (Very likely)	Upgrade your compact digital camera to a SLR digital camera in the next 12 months 4	Upgrade your compact digital camera to a SLR digital camera in the next 12 months 3 (Neutral)	Upgrade your compact digital camera to a SLR digital camera in the next 12 months 2	Upgrade your compact digital camera to a SLR digital camera in the next 12 months 1 (Unlikely)
Upgrade your DVD player to a Blu-Ray DVD player in next 12 months	Upgrade your DVD player to a Blu-Ray DVD player in next 12 months 5 (Very likely)	Upgrade your DVD player to a Blu-Ray DVD player in next 12 months 4	Upgrade your DVD player to a Blu-Ray DVD player in next 12 months 3 (Neutral)	Upgrade your DVD player to a Blu-Ray DVD player in next 12 months 2	Upgrade your DVD player to a Blu-Ray DVD player in next 12 months 1 (Unlikely)

12. Lastly, some questions about you. Are you

Lastly, some questions about you. Are you Male

Female

13. How old are you?

How old are you? Under 15 years old

15-24 years old

25-34 years old

35-44 years old

45-54 years old

55-64 years old

Over 65 years old

14. Which of the following best describes your employment status?

Which of the following best describes your employment status? Senior management

Middle management: Managers & Directors

Professional

Working: office worker

Working: non-office worker

Housewife

Student

Retired / unemployed

Other (please specify)

15. Which country do you live in?

Which country do you live in? Singapore

Malaysia

Philippines

Thailand

Indonesia

Taiwan

Hong Kong

Other (please specify)

16. Please share with us your suggestions to improve HISTORY programming. For example, what would you like to see more on the channel, etc.

Please share with us your suggestions to improve HISTORY programming. For example, what would you like to see more on the channel, etc.

17. Please provide your email address in order to enter the lucky draw.

Please provide your email address in order to enter the lucky draw.

1. HISTORY™ SURVEY

1. How often do you watch HISTORY?

2. Overall speaking, how do you rate the channel on a scale of 1 to 5, where 5 is good and 1 is poor?

3. Are you aware of the program, Electric Dreams on HISTORY?

5. Did you watch Electric Dreams on HISTORY?

6. Do you recall which advertiser sponsored the program, Electric Dreams?

*7. Please share with us what you like about the program, Electric Dreams.

8. Which of following products do you or your family own, and plan to buy in next 12 months?

9. How important are the following attributes when you buy a new TV set, where 5 is very important and 1 is not important at all?

10. If you were to buy a LED TV, which brand would you prefer?

11. How likely are you to do the following on a scale of 1 to 5, where 5 is very likely and 1 is unlikely?

12. Lastly, some questions about you. Are you

13. How old are you?

14. Which of the following best describes your employment status?

15. Which country do you live in?

16. Please share with us your suggestions to improve HISTORY programming. For example, what would you like to see more on the channel, etc.

17. Please provide your email address in order to enter the lucky draw.

*
7. Please share with us what you like about the program, Electric Dreams.