Ethical Fashion - English

1. About the questionnaire...

 
Dear Participants,

ICVolunteers is an international non-profit organization specialized in the field of communication. ICV is currently involved, in partnership with SECO, ITC, ECOs and the University of Geneva, in the launch of an ethical fashion project in Ghana.

The main objective of this project is to promote fair trade fashion products manufactured by micro-producers from marginalized communities between Swiss and international distributors.

We are currently conducting a survey to determine the best strategy to promote ethical fashion products.

We would greatly appreciate if you could spend a few minutes answering the questions below (5-10 minutes).

Thank you and kind regards,
1. Where do you generally buy your clothes? (Multiple answers possible)
2. Have you ever bought a dress (clothing, shoes, accessories) that can be described as environmentally or socially responsible?
3. If so, in which store?
4. If not, why? (Multiple answers possible)
5. For you, what does the concept of ethical fashion stand for?
6. What importance does fashion have for your, generally speaking? (Select one answer)
Very importantImportantMore or less importantNot so importantNot important at all
7. What do you expect from a piece of clothing? (Multiple answers possible)
8. For you, what does determine the purchase of a piece of clothing? (Please rate according to importance)
Very importantImportantMore or less importantNot so importantNot important at all
The price (cheap)
Fashionable
Its quality
The fact of it also being worn by others
The fact of it being ethical
9. In your opinion, what makes a piece of clothing fashionable? (Please rate according to importance)
Very importantImportantMore or less importantNot so importantNot important at all
The brand
The number of people who buy it
Creativity / innovation
The fact that it is worn by stars
A good advertising campaign
Its location in the store
10. Do you think you would buy ethical clothes more easily if they were sold in supermarkets? (Please select one answer)
11. According to you, should we separate the ethical clothes from conventional clothes in supermarkets? (Please select one answer)
12. Please rate according to importance:
Very importantImportantMore or less importantNot so importantNot important at all
MORE PUBLICITY to popularize ethical products
They offer BETTER QUALITY than conventional clothes
They must NOT be more EXPENSIVE than conventional clothes
They must be SIMILAR TO CLOTHES AVAILABLE in supermarkets
They must BE DIFFERENT
MORE INFORMATION should be available about this type of product
MORE OUTLETS should be created for these kinds of products
13. What do you think should be done to promote ethical fashion? (Optional question)
We would appreciate if you could take a few extra minutes to answer the following questions. All information will remain strictly confidential.
14. Your gender:
15. Your age
16. Your level of education:
17. Your profession
(http://fr.wikipedia.org/wiki/Professions_et_cat├ęgories_socioprofessionnelles_en_France)
18. What percentage of your income do you spend on clothes (dresses, shoes, accessories)?
19. Your country
20. Would you agree that we contact you for an interview?
21. If so, may we ask you to indicate your contact details:
22. Do you have any comments?
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