Brand Awareness in Equestrian Event Sponsorship

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The research is for my MBA dissertation. "Long term, high profile, and related product sponsorship of a sports event is essential for an event’s long term sustainability and provides a return on investment for sponsors."

Equestrian events at all levels rely heavily on sponsorship for their short and long term sustainability, and therefore the research attempts to investigate whether sponsorship of horse trials events is a viable source of promotion for sponsors and their products and services in the current economic climate.

Thank you
Katherine Jones
Enterprise Manager
University of Worcester
k.jones@worc.ac.uk
01905 855556