B2B Social Media Huddle Survey

As part of our planning for the Dell B2B Social Media Huddle on May 25, we’re carrying out some simple research into general levels of awareness and understanding about social media among delegates. By adding your opinions ahead of the event, you can help to ensure the day is aligned to your objectives (and time well spent).

While we plan to present the results of this research at the event, we don’t disclose anything that would personally identify you.

1. Businesses of all sizes use many online channels these days to communicate with customers, employees and other stakeholders. Public websites, for example, social networks and Twitter sit alongside traditional channels such as printed materials. Do you think these online channels are effective?

Businesses of all sizes use many online channels these days to communicate with customers, employees and other stakeholders. Public websites, for example, social networks and Twitter sit alongside traditional channels such as printed materials. Do you think these online channels are effective? Yes

Additional Comments

2. In your opinion, what do you think is the biggest communication challenge facing businesses today? In other words, what single issue, topic or theme do you think we should address that would help you to understand better how to communicate effectively with your diverse communities, internally and externally?

In your opinion, what do you think is the biggest communication challenge facing businesses today? In other words, what single issue, topic or theme do you think we should address that would help you to understand better how to communicate effectively with your diverse communities, internally and externally?

3. Which of the following social media activities do people in your organization employ and how important are they to your business?

	Yes and very important	Yes but not important	Not used but intend to test in 2011	Not used and don't intend to in the near future	Don’t know what this is	Don’t know if we do that or not	We used this before, but now do not
Blogger outreach	*Which of the following social media activities do people in your organization employ and how important are they to your business? Blogger outreach Yes and very important	Blogger outreach Yes but not important	Blogger outreach Not used but intend to test in 2011	Blogger outreach Not used and don't intend to in the near future	Blogger outreach Don’t know what this is	Blogger outreach Don’t know if we do that or not	Blogger outreach We used this before, but now do not
Crowd sourcing ideas	Crowd sourcing ideas Yes and very important	Crowd sourcing ideas Yes but not important	Crowd sourcing ideas Not used but intend to test in 2011	Crowd sourcing ideas Not used and don't intend to in the near future	Crowd sourcing ideas Don’t know what this is	Crowd sourcing ideas Don’t know if we do that or not	Crowd sourcing ideas We used this before, but now do not
Display advertising within social networks (or blog networks)	Display advertising within social networks (or blog networks) Yes and very important	Display advertising within social networks (or blog networks) Yes but not important	Display advertising within social networks (or blog networks) Not used but intend to test in 2011	Display advertising within social networks (or blog networks) Not used and don't intend to in the near future	Display advertising within social networks (or blog networks) Don’t know what this is	Display advertising within social networks (or blog networks) Don’t know if we do that or not	Display advertising within social networks (or blog networks) We used this before, but now do not
Facebook page or group	Facebook page or group Yes and very important	Facebook page or group Yes but not important	Facebook page or group Not used but intend to test in 2011	Facebook page or group Not used and don't intend to in the near future	Facebook page or group Don’t know what this is	Facebook page or group Don’t know if we do that or not	Facebook page or group We used this before, but now do not
LinkedIn group	LinkedIn group Yes and very important	LinkedIn group Yes but not important	LinkedIn group Not used but intend to test in 2011	LinkedIn group Not used and don't intend to in the near future	LinkedIn group Don’t know what this is	LinkedIn group Don’t know if we do that or not	LinkedIn group We used this before, but now do not
Official branded blog	Official branded blog Yes and very important	Official branded blog Yes but not important	Official branded blog Not used but intend to test in 2011	Official branded blog Not used and don't intend to in the near future	Official branded blog Don’t know what this is	Official branded blog Don’t know if we do that or not	Official branded blog We used this before, but now do not
Official branded community	Official branded community Yes and very important	Official branded community Yes but not important	Official branded community Not used but intend to test in 2011	Official branded community Not used and don't intend to in the near future	Official branded community Don’t know what this is	Official branded community Don’t know if we do that or not	Official branded community We used this before, but now do not
Official Flickr account	Official Flickr account Yes and very important	Official Flickr account Yes but not important	Official Flickr account Not used but intend to test in 2011	Official Flickr account Not used and don't intend to in the near future	Official Flickr account Don’t know what this is	Official Flickr account Don’t know if we do that or not	Official Flickr account We used this before, but now do not
Official Twitter account	Official Twitter account Yes and very important	Official Twitter account Yes but not important	Official Twitter account Not used but intend to test in 2011	Official Twitter account Not used and don't intend to in the near future	Official Twitter account Don’t know what this is	Official Twitter account Don’t know if we do that or not	Official Twitter account We used this before, but now do not
Official YouTube channel	Official YouTube channel Yes and very important	Official YouTube channel Yes but not important	Official YouTube channel Not used but intend to test in 2011	Official YouTube channel Not used and don't intend to in the near future	Official YouTube channel Don’t know what this is	Official YouTube channel Don’t know if we do that or not	Official YouTube channel We used this before, but now do not
Reactive customer service	Reactive customer service Yes and very important	Reactive customer service Yes but not important	Reactive customer service Not used but intend to test in 2011	Reactive customer service Not used and don't intend to in the near future	Reactive customer service Don’t know what this is	Reactive customer service Don’t know if we do that or not	Reactive customer service We used this before, but now do not
Social media monitoring	Social media monitoring Yes and very important	Social media monitoring Yes but not important	Social media monitoring Not used but intend to test in 2011	Social media monitoring Not used and don't intend to in the near future	Social media monitoring Don’t know what this is	Social media monitoring Don’t know if we do that or not	Social media monitoring We used this before, but now do not
Tumblr / Posterous site	Tumblr / Posterous site Yes and very important	Tumblr / Posterous site Yes but not important	Tumblr / Posterous site Not used but intend to test in 2011	Tumblr / Posterous site Not used and don't intend to in the near future	Tumblr / Posterous site Don’t know what this is	Tumblr / Posterous site Don’t know if we do that or not	Tumblr / Posterous site We used this before, but now do not
User-generated content, i.e. for a competition	User-generated content, i.e. for a competition Yes and very important	User-generated content, i.e. for a competition Yes but not important	User-generated content, i.e. for a competition Not used but intend to test in 2011	User-generated content, i.e. for a competition Not used and don't intend to in the near future	User-generated content, i.e. for a competition Don’t know what this is	User-generated content, i.e. for a competition Don’t know if we do that or not	User-generated content, i.e. for a competition We used this before, but now do not
Video distribution	Video distribution Yes and very important	Video distribution Yes but not important	Video distribution Not used but intend to test in 2011	Video distribution Not used and don't intend to in the near future	Video distribution Don’t know what this is	Video distribution Don’t know if we do that or not	Video distribution We used this before, but now do not
Widgets or Facebook apps	Widgets or Facebook apps Yes and very important	Widgets or Facebook apps Yes but not important	Widgets or Facebook apps Not used but intend to test in 2011	Widgets or Facebook apps Not used and don't intend to in the near future	Widgets or Facebook apps Don’t know what this is	Widgets or Facebook apps Don’t know if we do that or not	Widgets or Facebook apps We used this before, but now do not

Other (please specify)

4. What do you use social media for in a business context?
(Tick all that apply)

What do you use social media for in a business context? (Tick all that apply) To inform product development

Issue management / brand protection

To drive awareness and consideration

To drive customer satisfaction and retention

To drive sales

For research purposes – to find out what customers or bloggers are saying about my organization

To drive engagement and advocacy

Other (please specify)

5. Which social media tools and channels do you use outside of work and how frequently?

	daily	weekly	monthly	yearly	never
Facebook	*Which social media tools and channels do you use outside of work and how frequently? Facebook daily	Facebook weekly	Facebook monthly	Facebook yearly	Facebook never
Flickr	Flickr daily	Flickr weekly	Flickr monthly	Flickr yearly	Flickr never
Foursquare	Foursquare daily	Foursquare weekly	Foursquare monthly	Foursquare yearly	Foursquare never
Friendfeed	Friendfeed daily	Friendfeed weekly	Friendfeed monthly	Friendfeed yearly	Friendfeed never
Posterous	Posterous daily	Posterous weekly	Posterous monthly	Posterous yearly	Posterous never
Twitter	Twitter daily	Twitter weekly	Twitter monthly	Twitter yearly	Twitter never
YouTube	YouTube daily	YouTube weekly	YouTube monthly	YouTube yearly	YouTube never

Others (please specify)

6. Do you write a personal blog ie, not officially to do with your company?

Do you write a personal blog ie, not officially to do with your company? Yes

I write a blog that blurs personal and business

7. What are your expectations for this event / what are the big questions you want answered and topics that most interest you?

What are your expectations for this event / what are the big questions you want answered and topics that most interest you?