ERA Content Survey
 

1. Default Section

 

1. Are you a member of the Electronic Retailing Association?

2. How would you categorize your business?

3. Please rank your interest level in the following direct response topic areas:

 Not InterestedInterestedExtremely Interested
Best practices in DRTV marketing
DRTV production techniques and trends
DRTV testing and optimization techniques
Emerging trends and best practices in DR
Media buying/campaign management
Scriptwriting and other copywriting strategies
Best practices in DR radio

4. Please rank your interest level in the following D2C commerce topic areas:

 Not InterestedInterestedExtremely Interested
Legal issues in D2C commerce
Product sourcing and manufacturing
Regulatory
Best practices in teleservices
Best practices in fulfillment
Best practices in payment processing
Channel integration
Analytics and attribution techniques

5. Please rank your interest level in the following e-commerce and online marketing topic areas:

 Not InterestedInterestedExtremely Interested
Search engine marketing and optimization
Affiliate marketing
Online display ads/content networks/re-targeting
Online testing and optimization/conversion drivers
Site search and other merchandising techniques

6. Please rank your interest level in the following emerging trends topic areas:

 Not InterestedInterestedExtremely Interested
Social media marketing
Behavioral targeting/analytics
Mobile marketing and mobile commerce
Online video

7. How can ERA help you? Please indicate up to three of the most crucial issues currently impacting your business.

8. Please indicate up to three industry-wide statistics/benchmarking standards (e.g., average cost per call, landing page conversion rates, etc.) that would be helpful to you in your business:

9. In which format do you prefer to receive content?

 Not InterestedInterestedExtremely Interested
Whitepapers
One-page issue briefs
Editorial columns or features
Email newsletters
Digital magazines/eBooks
Case studies
Mobile applications
Original research
Q&As
Video interviews
Podcasts
Social media (e.g. Facebook, LinkedIn)
Webinars
Live education sessions

10. Would you participate in an ERA-created online community?

11. If you are interested in contributing content for publication in your area of expertise, please provide your name, email address and area of expertise.

12. If you would like to be included in a drawing for a FREE all access pass to the 2010 ERA D2C Convention at the Wynn Las Vegas, Sept. 21-23, provide the information below.