ERA Content Survey

Exit this survey

 

1. Are you a member of the Electronic Retailing Association?

Are you a member of the Electronic Retailing Association?   Yes No

2. How would you categorize your business?

How would you categorize your business?   Direct response retailer/marketer Online retailer/marketer Multichannel retailer/marketer Service provider (please indicate service type) Agency (please indicate agency type) Other (please specify)

Service Provider/Agency/Other (please specify)

3. Please rank your interest level in the following direct response topic areas:

	Not Interested		Interested		Extremely Interested
Best practices in DRTV marketing	*Please rank your interest level in the following direct response topic areas: Best practices in DRTV marketing Not Interested	Best practices in DRTV marketing	Best practices in DRTV marketing Interested	Best practices in DRTV marketing	Best practices in DRTV marketing Extremely Interested
DRTV production techniques and trends	DRTV production techniques and trends Not Interested	DRTV production techniques and trends	DRTV production techniques and trends Interested	DRTV production techniques and trends	DRTV production techniques and trends Extremely Interested
DRTV testing and optimization techniques	DRTV testing and optimization techniques Not Interested	DRTV testing and optimization techniques	DRTV testing and optimization techniques Interested	DRTV testing and optimization techniques	DRTV testing and optimization techniques Extremely Interested
Emerging trends and best practices in DR	Emerging trends and best practices in DR Not Interested	Emerging trends and best practices in DR	Emerging trends and best practices in DR Interested	Emerging trends and best practices in DR	Emerging trends and best practices in DR Extremely Interested
Media buying/campaign management	Media buying/campaign management Not Interested	Media buying/campaign management	Media buying/campaign management Interested	Media buying/campaign management	Media buying/campaign management Extremely Interested
Scriptwriting and other copywriting strategies	Scriptwriting and other copywriting strategies Not Interested	Scriptwriting and other copywriting strategies	Scriptwriting and other copywriting strategies Interested	Scriptwriting and other copywriting strategies	Scriptwriting and other copywriting strategies Extremely Interested
Best practices in DR radio	Best practices in DR radio Not Interested	Best practices in DR radio	Best practices in DR radio Interested	Best practices in DR radio	Best practices in DR radio Extremely Interested

Indicate Other Topics of Interest:

4. Please rank your interest level in the following D2C commerce topic areas:

	Not Interested		Interested		Extremely Interested
Legal issues in D2C commerce	*Please rank your interest level in the following D2C commerce topic areas: Legal issues in D2C commerce Not Interested	Legal issues in D2C commerce	Legal issues in D2C commerce Interested	Legal issues in D2C commerce	Legal issues in D2C commerce Extremely Interested
Product sourcing and manufacturing	Product sourcing and manufacturing Not Interested	Product sourcing and manufacturing	Product sourcing and manufacturing Interested	Product sourcing and manufacturing	Product sourcing and manufacturing Extremely Interested
Regulatory	Regulatory Not Interested	Regulatory	Regulatory Interested	Regulatory	Regulatory Extremely Interested
Best practices in teleservices	Best practices in teleservices Not Interested	Best practices in teleservices	Best practices in teleservices Interested	Best practices in teleservices	Best practices in teleservices Extremely Interested
Best practices in fulfillment	Best practices in fulfillment Not Interested	Best practices in fulfillment	Best practices in fulfillment Interested	Best practices in fulfillment	Best practices in fulfillment Extremely Interested
Best practices in payment processing	Best practices in payment processing Not Interested	Best practices in payment processing	Best practices in payment processing Interested	Best practices in payment processing	Best practices in payment processing Extremely Interested
Channel integration	Channel integration Not Interested	Channel integration	Channel integration Interested	Channel integration	Channel integration Extremely Interested
Analytics and attribution techniques	Analytics and attribution techniques Not Interested	Analytics and attribution techniques	Analytics and attribution techniques Interested	Analytics and attribution techniques	Analytics and attribution techniques Extremely Interested

Indicate Other Topics of Interest:

5. Please rank your interest level in the following e-commerce and online marketing topic areas:

	Not Interested		Interested		Extremely Interested
Search engine marketing and optimization	*Please rank your interest level in the following e-commerce and online marketing topic areas: Search engine marketing and optimization Not Interested	Search engine marketing and optimization	Search engine marketing and optimization Interested	Search engine marketing and optimization	Search engine marketing and optimization Extremely Interested
Affiliate marketing	Affiliate marketing Not Interested	Affiliate marketing	Affiliate marketing Interested	Affiliate marketing	Affiliate marketing Extremely Interested
Online display ads/content networks/re-targeting	Online display ads/content networks/re-targeting Not Interested	Online display ads/content networks/re-targeting	Online display ads/content networks/re-targeting Interested	Online display ads/content networks/re-targeting	Online display ads/content networks/re-targeting Extremely Interested
Online testing and optimization/conversion drivers	Online testing and optimization/conversion drivers Not Interested	Online testing and optimization/conversion drivers	Online testing and optimization/conversion drivers Interested	Online testing and optimization/conversion drivers	Online testing and optimization/conversion drivers Extremely Interested
Site search and other merchandising techniques	Site search and other merchandising techniques Not Interested	Site search and other merchandising techniques	Site search and other merchandising techniques Interested	Site search and other merchandising techniques	Site search and other merchandising techniques Extremely Interested

Indicate Other Topics of Interest:

6. Please rank your interest level in the following emerging trends topic areas:

	Not Interested		Interested		Extremely Interested
Social media marketing	*Please rank your interest level in the following emerging trends topic areas: Social media marketing Not Interested	Social media marketing	Social media marketing Interested	Social media marketing	Social media marketing Extremely Interested
Behavioral targeting/analytics	Behavioral targeting/analytics Not Interested	Behavioral targeting/analytics	Behavioral targeting/analytics Interested	Behavioral targeting/analytics	Behavioral targeting/analytics Extremely Interested
Mobile marketing and mobile commerce	Mobile marketing and mobile commerce Not Interested	Mobile marketing and mobile commerce	Mobile marketing and mobile commerce Interested	Mobile marketing and mobile commerce	Mobile marketing and mobile commerce Extremely Interested
Online video	Online video Not Interested	Online video	Online video Interested	Online video	Online video Extremely Interested

Indicate Other Topics of Interest:

7. How can ERA help you? Please indicate up to three of the most crucial issues currently impacting your business.

How can ERA help you? Please indicate up to three of the most crucial issues currently impacting your business.   1.
2.
3.

8. Please indicate up to three industry-wide statistics/benchmarking standards (e.g., average cost per call, landing page conversion rates, etc.) that would be helpful to you in your business:

Please indicate up to three industry-wide statistics/benchmarking standards (e.g., average cost per call, landing page conversion rates, etc.) that would be helpful to you in your business:   1.
2.
3.

9. In which format do you prefer to receive content?

	Not Interested		Interested		Extremely Interested
Whitepapers	*In which format do you prefer to receive content? Whitepapers Not Interested	Whitepapers	Whitepapers Interested	Whitepapers	Whitepapers Extremely Interested
One-page issue briefs	One-page issue briefs Not Interested	One-page issue briefs	One-page issue briefs Interested	One-page issue briefs	One-page issue briefs Extremely Interested
Editorial columns or features	Editorial columns or features Not Interested	Editorial columns or features	Editorial columns or features Interested	Editorial columns or features	Editorial columns or features Extremely Interested
Email newsletters	Email newsletters Not Interested	Email newsletters	Email newsletters Interested	Email newsletters	Email newsletters Extremely Interested
Digital magazines/eBooks	Digital magazines/eBooks Not Interested	Digital magazines/eBooks	Digital magazines/eBooks Interested	Digital magazines/eBooks	Digital magazines/eBooks Extremely Interested
Case studies	Case studies Not Interested	Case studies	Case studies Interested	Case studies	Case studies Extremely Interested
Mobile applications	Mobile applications Not Interested	Mobile applications	Mobile applications Interested	Mobile applications	Mobile applications Extremely Interested
Original research	Original research Not Interested	Original research	Original research Interested	Original research	Original research Extremely Interested
Q&As	Q&As Not Interested	Q&As	Q&As Interested	Q&As	Q&As Extremely Interested
Video interviews	Video interviews Not Interested	Video interviews	Video interviews Interested	Video interviews	Video interviews Extremely Interested
Podcasts	Podcasts Not Interested	Podcasts	Podcasts Interested	Podcasts	Podcasts Extremely Interested
Social media (e.g. Facebook, LinkedIn)	Social media (e.g. Facebook, LinkedIn) Not Interested	Social media (e.g. Facebook, LinkedIn)	Social media (e.g. Facebook, LinkedIn) Interested	Social media (e.g. Facebook, LinkedIn)	Social media (e.g. Facebook, LinkedIn) Extremely Interested
Webinars	Webinars Not Interested	Webinars	Webinars Interested	Webinars	Webinars Extremely Interested
Live education sessions	Live education sessions Not Interested	Live education sessions	Live education sessions Interested	Live education sessions	Live education sessions Extremely Interested

10. Would you participate in an ERA-created online community?

Would you participate in an ERA-created online community?   Yes No

11. If you are interested in contributing content for publication in your area of expertise, please provide your name, email address and area of expertise.

If you are interested in contributing content for publication in your area of expertise, please provide your name, email address and area of expertise.   Name:
Email Address:
Expertise:

12. If you would like to be included in a drawing for a FREE all access pass to the 2010 ERA D2C Convention at the Wynn Las Vegas, Sept. 21-23, provide the information below.

If you would like to be included in a drawing for a FREE all access pass to the 2010 ERA D2C Convention at the Wynn Las Vegas, Sept. 21-23, provide the information below.   Name:
Email Address: