Dr Noeleen McNamara and Ms Frances Cassidy, academics at the University of Southern Queensland, Australia, are conducting research into consumer attitudes to a fee being charged for wine tasting at the cellar door. (This survey has USQ Ethics Approval No H12REA198).

This survey is intended for adults who have visited a cellar door and had a wine tasting in the last 5 years. If you fall into this category, we would appreciate your completing this survey.

This survey is completely anonymous.

There are 15 questions. It should take no more than 5 minutes.

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1. How many wine tasting trips have you made in the last 5 years?

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2. How many wine districts have you visited in the last 5 years?

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3. Where have you visited a winery and cellar door in the last 5 years?

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4. On your last wine tasting trip, how many cellar door outlets did you visit?

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5. On your last wine tasting trip, did you purchase one or more bottles of wine from a cellar door?

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6. The following section includes a number of statements. Please indicate how strongly you agree or disagree with each of the following statements. Please select 'Unsure' if you neither agree/strongly agree or disagree/strongly disagree with the statement.

  Strongly Agree Agree Unsure Disagree Strongly Disagree
A. If the winery has a charge for a wine tasting, I will stay and pay the charge.
B. If the winery has a charge for a wine tasting and something extra is provided (eg cheese and biscuits) I will stay and pay the charge.
C. If the winery has a charge for a wine tasting for their premium wines only, I will stay and pay the charge.
D. If I pay for a wine tasting, I am likely to purchase wine.
E. If I pay for a wine tasting, and no food is provided, the cost should be deducted from the purchase price of wine.
F. If I pay for a wine tasting, and food is provided, the cost should be deducted from the purchase price of wine.
G. There should be consistency in wine tasting fee policy within a wine region.
H. If I am the only person or group in the tasting room, I am likely to purchase wine.
I. If there are others in the tasting room, I am likely to purchase wine.
J. I am more likely to purchase an environmentally accredited wine instead of a non-environmentally accredited wine at the same price.
K. I am a wine connosseur.

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7. How much do you usually spend on a bottle of wine at your local liquor outlet?

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8. How much do you usually spend on a bottle of wine at the cellar door?

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9. In the past week, how many bottles of wine did you purchase at any outlet (including online retailer)?

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10. Please provide details about yourself for statistical purposes. Please be assured that all information collected will only be used to caculate group averages.

What is your gender?

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11. What is your age?

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12. In which state do you reside?

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13. What is your postcode, or if you live outside Australia, please specify the Country.

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14. What would be the combined income of your household per annum?

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15. Further comments you would like to make on paying for cellar door tastings?

 
 100% of survey complete.

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