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Boston Philharmonic Patron Survey - Spring 2010
1. Please answer these 10 questions. Thanks!
100%
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1
. How often do you attend arts and culture events?
How often do you attend arts and culture events?
Less than once per year
1-2 times per year
3-4 times per year
5-6 times per year
7 or more times per year
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2
. We have concert-goers who've been attending Boston Philharmonic concerts since its inaugural season over 30 years ago! How long have you been attending Boston Philharmonic concerts?
We have concert-goers who've been attending Boston Philharmonic concerts since its inaugural season over 30 years ago! How long have you been attending Boston Philharmonic concerts?
This season is my first
2-4 seasons
5-9 seasons
10 or more seasons
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3
. How do you generally learn about arts & culture events happening in Boston? Select your top two most used methods.
How do you generally learn about arts & culture events happening in Boston? Select your top two most used methods.
Internet search engine (i.e. Google, Yahoo, Bing)
Direct mail (postcards, brochures you get in the mail)
Newspapers
Radio
Magazines
Posters/flyers around town
Billboards around town
Online event calendars (boston.com, artsboston.org)
Facebook/Twitter
Bostix booths
Advertisements on the' T', taxi cabs, and other modes of transportation
Other (please specify)
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4
. How do you get your information about the Boston Philharmonic? Select your top two.
How do you get your information about the Boston Philharmonic? Select your top two.
I go to the Boston Philharmonic website
I refer to my copy of the season brochure
I refer to the postcards I receive by mail
I read the emails sent to me from the Boston Philharmonic
I look for the ad in the Boston Globe
I listen for the radio spots on WGBH
Other (please specify)
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5
. How far in advance do you usually purchase tickets to events? Select one.
How far in advance do you usually purchase tickets to events? Select one.
Day of concert
Week of the event
2-3 weeks before the event
1 month prior to the event
More than 1 month prior to the event
I prefer to subscribe, so I purchase all tickets at the start of a season
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6
. If we could only use two of the following methods to tell you about our concerts, which two would you suggest? Select two.
If we could only use two of the following methods to tell you about our concerts, which two would you suggest? Select two.
Ad in the Boston Globe
Radio spots on WGBH
Postcards in the mail
Email newsletter
Season brochure in the mail
Facebook/Twitter
Boston Philharmonic website
Billboard
Other (please specify)
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7
. What words best describe your Boston Philharmonic concert experience?
What words best describe your Boston Philharmonic concert experience?
Unique
Inspiring
Superb quality
Average
Invigorating
Lacking
Passionate
Un-stuffy
Visionary
Bland
Easy-going
Unpredictable
Magical
Exciting
Other (please specify)
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8
. Are you:
Are you:
Under 30
30-60
Over 60
9
. If you'd be willing to answer a few more questions, please tell us the best way to reach you. Include your name and phone number and/or email address below.
If you'd be willing to answer a few more questions, please tell us the best way to reach you. Include your name and phone number and/or email address below.
10
. Is there anything else you'd like us to know?
Is there anything else you'd like us to know?
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