Henry Ford once said, "If I had asked my customers what they wanted, they would have said a faster horse."
His point being - if you want to INNOVATE and create NEW ideas…you CAN'T solely rely on your conventional and predictable sources for inspiration and stimuli.
In fact, we believe brands need input from individuals across all DIFFERENT disciplines, talents, perspectives and experiences to ignite ideas…and uncover new solutions to long-standing problems.
And we’re not alone. Research has proven that BIG ideas are more likely to happen when DISSIMILAR UNIVERSES COLLIDE.
So, we created a BRAIN TRUST made up of hand-picked thinkers, creative minds, visionaries and problem-solvers from all DIFFERENT worlds. They are artists, entrepreneurs, chefs, educators, fashion designers, inventors, hoteliers, documentary producers, video game developers, bloggers, sustainability experts, musicians, CEOs, authors, engineers, etc.
We call them BIGHEADS…and we give companies access to this melting-pot of talent so they are able to uncover the unique inspiration, unexpected connections and lateral wisdom needed to create truly GAME CHANGING ideas.