Henry Ford once said, "If I had asked my customers what they wanted, they would have said a faster horse."
His point being - if you want to INNOVATE and create NEW ideas…you CAN'T solely rely on your conventional and predictable sources for inspiration and stimuli.
In fact, it has been proven time-and-time again that BIGGER IDEAS are more likely to happen when companies enable the input of many DIVERSE perspectives. Yet, when the time comes to innovate, many of them will limit their creative exploration by relying SOLELY on input from their “target customers.”
So, In order to give companies the opportunity to experience the CREATIVE BOOST that diverse thinking provides, we curated a BRAINTRUST made up of more than 1,000 bright minds, creative thinkers and problem solvers from all DIFFERENT disciplines and interests. They are artists, chefs, educators, fashion designers, inventors, writers, comedians, entrepreneurs, app developers, decorators, bloggers, sustainability experts, musicians, engineers, physicians, tattoo artists, CEOs, politicians, super moms, mixologists, athletes, deejays, photographers, matchmakers, architects, filmmakers, hoteliers, etc.
Since they are BIG thinkers with BIG ideas, we call them “BIGHEADS”…and we bring brands, companies and organizations together with this melting-pot of talent so they can harness unique perspectives that will boost creativity, inspire innovative new products and ignite disruptive ideas.