2013 State of Beer Blogging Survey

We invite all beer bloggers to participate in the first-ever State of Beer Blogging survey. In appreciation, we will send you a completed State of Beer Blogging report with detailed results. In the coming months, we'll also compare beer bloggers with food, wine, and fitness bloggers. Your answers will be kept entirely confidential and only used in aggregated form. This survey will close March 31st. Brought to you by Zephyr Adventures, organizers of the Beer Bloggers Conference.

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* 1. How would you classify yourself as a Beer Blogger?

Citizen Blogger - I write unconnected to any business or organization

Corporate Blogger - I write connected to a company or other organization

Entrepreneurial Blogger - I write to promote my own company

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* 2. How long have you been blogging?

More than six years

4-6 years

2-4 years

1-2 years

Six months to one year

3-6 months

Less than three months

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* 3. What has changed since you first started blogging? Please select all that apply.

I update my blog less often.

I update my blog more often.

I write longer, more in-depth posts.

I write shorter posts.

I use more photos.

I use fewer photos.

I use more video.

I use less video.

I read more beer blogs.

I read fewer beer blogs.

I spend more time engaging on social media.

I spend less time engaging on social media.

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* 4. How often do you update your blog?

3+ times per day

1-2 times per day

2-3 times per week

At least once per week

Once every few weeks

Once every month

Less often than once per month

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* 5. For how many blogs do you write?

One

Two

Three

Four

Five

Six

Seven +

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* 6. Why do you write a beer blog? Please choose all that apply.

To have a voice so I can say what I want to say.

Beer is my passion.

Writing is my passion.

To make money.

To promote a business or other organization (other than my own).

To promote my own business.

To create a name for myself in the beer world.

In hopes of turning my blog into a book.

In hopes of turning my blog into a job.

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* 7. How do you measure the success of your blog? Please select all that apply.

Personal Satisfaction

Number of Unique Visitors

Number of Comments

Number of People Sharing My Blog on Social Media

Number of Links to my Blog

Number of RSS Subscribers

Number of Facebook Likes/Fans/Friends

Number of Twitter Followers

Number of people in my Google + Circles

Revenue

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* 8. Do you use Twitter as part of your blog?

Yes

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* 9. If yes, how many Twitter followers do you have?

Please enter a number only.

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* 10. Do you use Facebook with your blog?

Yes

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* 11. If yes, how many Facebook "likes" or "fans" do you have?

Please enter a number only.

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* 12. Do you use Google Plus with your blog?

Yes

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* 13. If yes, how many Google Plus followers do you have?

Please enter a number only.

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* 14. Do you use Pinterest with your blog?

Yes

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* 15. If yes, how many Pinterest followers do you have?

Please enter a number only.

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* 16. Please rank the following social media platforms based on the traffic you believe they bring to your blog.

Facebook

Google Plus

Twitter

YouTube

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* 17. How many unique visitors do you average per month? This data, like all the data, will only be used in aggregate.

Please enter a number only.

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* 18. Which of the following topics do you cover on your beer blog? Please mark all that apply.

Beer Reviews

Brewery Stories

Beer Travel Stories

Beer and Food Pairing

Spirits

The Beer Industry

Other

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* 19. Do you make any money from your blog? How much?

I do not make any money from my blog.

I make less than $200 per month on average.

I make from $201 to $1000 per month on average.

I make $1001 to $2000 per month on average.

I make $2001 to $4000 per month on average.

I make more than $4000 per month on average.

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* 20. If you do make money from your blog, how do you make it? Please rate each type of revenue stream as to its effectiveness.

	Never Tried	Tried But Didn't Work	Somewhat Successful	Very Successful
General Ad Servers (Google Adsense, etc)	General Ad Servers (Google Adsense, etc) Never Tried	General Ad Servers (Google Adsense, etc) Tried But Didn't Work	General Ad Servers (Google Adsense, etc) Somewhat Successful	General Ad Servers (Google Adsense, etc) Very Successful
Ad Networks	Ad Networks Never Tried	Ad Networks Tried But Didn't Work	Ad Networks Somewhat Successful	Ad Networks Very Successful
Direct Ad Sales to advertisers	Direct Ad Sales to advertisers Never Tried	Direct Ad Sales to advertisers Tried But Didn't Work	Direct Ad Sales to advertisers Somewhat Successful	Direct Ad Sales to advertisers Very Successful
Affiliate Programs (Amazon's affiliate program, etc)	Affiliate Programs (Amazon's affiliate program, etc) Never Tried	Affiliate Programs (Amazon's affiliate program, etc) Tried But Didn't Work	Affiliate Programs (Amazon's affiliate program, etc) Somewhat Successful	Affiliate Programs (Amazon's affiliate program, etc) Very Successful
Sponsored Posts or Product Reviews	Sponsored Posts or Product Reviews Never Tried	Sponsored Posts or Product Reviews Tried But Didn't Work	Sponsored Posts or Product Reviews Somewhat Successful	Sponsored Posts or Product Reviews Very Successful
Brand Promotion for Companies	Brand Promotion for Companies Never Tried	Brand Promotion for Companies Tried But Didn't Work	Brand Promotion for Companies Somewhat Successful	Brand Promotion for Companies Very Successful
Selling Book or E-Book	Selling Book or E-Book Never Tried	Selling Book or E-Book Tried But Didn't Work	Selling Book or E-Book Somewhat Successful	Selling Book or E-Book Very Successful
Paid writing for magazine, newspaper, or website	Paid writing for magazine, newspaper, or website Never Tried	Paid writing for magazine, newspaper, or website Tried But Didn't Work	Paid writing for magazine, newspaper, or website Somewhat Successful	Paid writing for magazine, newspaper, or website Very Successful
Consulting on Beer or Social Media	Consulting on Beer or Social Media Never Tried	Consulting on Beer or Social Media Tried But Didn't Work	Consulting on Beer or Social Media Somewhat Successful	Consulting on Beer or Social Media Very Successful

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* 21. Have you ever attended the Beer Bloggers Conference in the US or Europe?

I have never attended the Beer Bloggers Conference.

I have attended the Beer Bloggers Conference in North America.

I have attended the Beer Bloggers Conference in Europe.

I have attended both the BBC and EBBC.

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* 22. How important are each of the following factors in determining whether you will attend a beer bloggers conference?

	Not important	Somewhat important	Extremely important
Works for my schedule	Works for my schedule Not important	Works for my schedule Somewhat important	Works for my schedule Extremely important
Within driving distance of my home	Within driving distance of my home Not important	Within driving distance of my home Somewhat important	Within driving distance of my home Extremely important
Appealing location to visit	Appealing location to visit Not important	Appealing location to visit Somewhat important	Appealing location to visit Extremely important
Cost of registration fee	Cost of registration fee Not important	Cost of registration fee Somewhat important	Cost of registration fee Extremely important
Cost of travel including airfare and hotel	Cost of travel including airfare and hotel Not important	Cost of travel including airfare and hotel Somewhat important	Cost of travel including airfare and hotel Extremely important
Speakers and content	Speakers and content Not important	Speakers and content Somewhat important	Speakers and content Extremely important
Sponsor support	Sponsor support Not important	Sponsor support Somewhat important	Sponsor support Extremely important
Others I know are attending	Others I know are attending Not important	Others I know are attending Somewhat important	Others I know are attending Extremely important

Other (please specify)

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* 23. Do you have any other comments or questions for us?

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* 24. Where do you live?

United States

Canada

Europe

Other

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* 25. If you live in the US or Canada, in which state or province do you live? Please provide the two letter postal code.

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* 26. What is your gender?

Male

Female

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* 27. What is Your Age?

24 or Younger

25 - 34

35 - 44

45 - 49

50 - 54

55 - 64

65 and Older

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* 28. What is Your Marital Status?

Single

Divorced

Married

Living with Significant Other

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* 29. Are you a parent?

Yes

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* 30. What is your employment status?

Employed Full Time

Employed Part Time

Self-Employed

Stay-at-home Parent

Unemployed

Retired

Student

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* 31. What is your professional background? Please select all that apply.

I have a professional writing background.

I have a professional editing background.

I have a professional marketing background.

I have a professional beer background.

I have a professional food background.

None of the above.

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* 32. Please provide your personal information so we can verify you are a beer blogger and send you a copy of the report Current State of Beer Blogging when it is ready.

Your Name

Blog Name

Blog URL

Email Address