The Smart Card Awards Asia 2012 - Best New Card Campaign of the Year
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1. Best New Card Campaign of the Year nomination form

 
Thank you for choosing to nominate for the category Best New Card Campaign of the Year

About this category:
In this category the judges will look for evidence of a well-designed and successfully implemented new card campaign launch, which has enhanced the profile and portfolio of the organization. This category is open to credit, debit or prepaid cards.

Open to:
All in the financial services, retail and transportation sector

Criteria:
Entrants should be able to demonstrate:

• The need for the card and which consumer(s) and/or business segment(s) it targets

• Application of business or technology innovation that enhances the services offered by the card

• A proactive and robust acquisition strategy and routes to market

• Tangible results and revenue growth

For more information, please contact Ms Jade Lee at terrapinn.sales@gmail.com. or +65 6322 2743.

Nominations Close 1, March 2012.

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1. Name of nominated company

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2. To enter this category, you must answer the following questions:

1. What is your card called and when was it introduced?
2. How is this card from different from your competitors?
3. How many customers have you acquired for this card? Did this beat your initial forecasts?
4. Is the card EMV compliant?
5. What is the total value of transactions on the card between June 2011 and now?
6. How does this card compliment you existing portfolio of cards?
7. What are the 3 main customer benefits to using this card?

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3. Thank you. Please complete your details here:

4. SMART Card Awards Ceremony & Dinner (25th April 2012, 6pm) - We would like to know about your interest in participating in the awards ceremony. For further enquiries and to RSVP kindly contact Ms. Jade Lee at terrapinn.sales@gmail.com.

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5. Please provide a URL of the nominated company

6. Optional - Include the URL of the nominated project or product

Thank you for your nomination. You have now successfully completed a nomination for the Best New Card Campaign of the Year award.

Don't forget you can nominate yourself for more than one category. Why not complete another form for a different category?

The shortlist will be available in mid-March 2012. We will be in touch then.

Good luck!